Sales Account Executive

📌 Core Information

🔹 Job Title: Sales Account Executive

🔹 Company: Nexstar Media Group, Inc.

🔹 Location: Buffalo, New York, United States

🔹 Job Type: On-site

🔹 Category: Sales & Marketing, Account Management

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Generating advertising revenue through new client acquisition and maintaining existing accounts.
• Developing and implementing strategies to exceed revenue goals.
• Establishing and nurturing credible relationships with local business communities.
• Delivering persuasive sales presentations to prospective and existing clients.

ASSUMPTION: The focus on television advertising indicates that candidates should have some understanding of media advertising, particularly TV channels.

📋 Key Responsibilities

✅ Generate advertising revenue by calling on established agencies and cold-calling new prospects.

✅ Establish credible relationships with the local business community.

✅ Maintain assigned accounts and develop new accounts.

✅ Prepare and deliver sales presentations to clients.

✅ Explain benefits of specific advertising types to clients.

✅ Provide information regarding advertising placement rates.

✅ Develop advertising schedules with clients and station personnel.

✅ Perform additional duties as assigned.

ASSUMPTION: The role may require travel within Buffalo or nearby areas to meet with clients, based on the on-site nature and need for face-to-face presentations.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Advertising, Mass Communications, or a related field, or equivalent work experience.

Experience: Minimum one year’s experience in sales, preferably in the media field.

Required Skills:

• Proficiency with computers and office equipment.
• Strong communication and relationship-building skills.
• Effective presentation and negotiation capabilities.

Preferred Skills:

• Experience in media sales involving television.
• Skills in strategic planning and problem-solving.

ASSUMPTION: A valid driver’s license is required, indicating the necessity for travel to meet clients.

💰 Compensation & Benefits

Salary Range: Commission-based

Benefits:

• Health and dental insurance
• Retirement savings plan
• Paid time off

Working Hours: 40 hours per week, with possible flexibility to meet client needs.

ASSUMPTION: Benefits are assumed based on industry standards, as they are not explicitly mentioned in the listing.

📌 Applicant Insights

🔍 Company Context

Industry: Broadcast Media Production and Distribution

Company Size: 10,001+ employees, providing vast resources and numerous opportunities for learning and growth.

Founded: 1996

Company Description:

• Leading diversified media company.
• Produces over 316,000 hours of programming annually.
• Owns America’s largest local television broadcasting group.

Company Specialties:

• Local news broadcasting
• National television networks
• Digital media properties

Company Website: http://www.nexstar.tv

ASSUMPTION: The company’s extensive media networks imply solid support for career growth and potential cross-functional opportunities.

📊 Role Analysis

Career Level: Entry to early career level position.

Reporting Structure: Likely reports to a Sales Manager or Director.

Work Arrangement: Predominantly on-site with client visits required.

Growth Opportunities:

• Advancement into senior sales roles.
• Cross-functional opportunities in advertising or marketing.
• Professional development through media and broadcasting insights.

ASSUMPTION: Opportunities for advancement are likely given the company’s size and industry presence.

🌍 Location & Work Environment

Office Type: Traditional office setting within a bustling media environment.

Office Location(s): Buffalo, New York

Geographic Context:

• Growing local business community with engagement opportunities.
• Access to a variety of local and national media markets.
• Potential for partnership with diverse businesses.

Work Schedule: Typically Monday through Friday with potential evenings for client meetings.

ASSUMPTION: Based on job nature, flexible hours might be needed to engage effectively with clients.

💼 Interview & Application Insights

Typical Process:

• Initial phone screening
• In-person interview with hiring manager
• Final interview with sales team or senior management

Key Assessment Areas:

• Sales acumen and strategies
• Relationship management
• Adaptability and problem-solving skills

Application Tips:

• Highlight relevant media sales experience.
• Demonstrate success in revenue generation.
• Showcase strong presentation skills.

ATS Keywords: Advertising sales, Client relations, Revenue generation, Media buying

ASSUMPTION: Application process is typical for sales positions, involving multiple interviews to assess competency and fit.

🛠️ Tools & Technologies

• CRM software
• Media planning tools
• Standard office software (Microsoft Office, etc.)

ASSUMPTION: The tools listed are common in sales roles to manage client relationships and media planning.

👔 Cultural Fit Considerations

Company Values:

• Commitment to community engagement
• Innovation in media technologies
• Team-oriented work environment

Work Style:

• Proactive and independent work habits
• Collaborative team engagements
• Flexible in adapting to client needs

Self-Assessment Questions:

• How comfortable am I with engaging new clients through cold-calling?
• Can I manage multiple accounts effectively?
• Do I thrive in a fast-paced, ever-changing media environment?

ASSUMPTION: Cultural aspects align with a high-energy sales environment focused on relationship building.

⚠️ Potential Challenges

• Meeting aggressive revenue targets
• Navigating highly competitive media landscape
• Building and maintaining a diverse client base
• Adjusting to potential travel demands for client meetings

ASSUMPTION: Challenges reflect common themes within sales roles in dynamic media sectors.

📈 Similar Roles Comparison

• Comparison with digital advertising roles
• Involvement in broader marketing initiatives
• Differences in compensation structures (commission vs. salary)

ASSUMPTION: Role comparisons aim to inform candidates of industry standards and alternative career paths within sales.

📝 Sample Projects

• Developing a multi-platform advertising campaign for a local retailer
• Hosting a client seminar on media strategies
• Creating a competitive analysis report of local advertising trends

ASSUMPTION: Projects derived from typical responsibilities and objectives of a sales account executive in this sector.

❓ Key Questions to Ask During Interview

• What are the growth expectations for this role over the next year?
• How is success measured for the sales team?
• What is the typical client profile?
• How does the company support professional development?
• What tools and resources are available to assist in achieving sales goals?

ASSUMPTION: The questions listed aim to provide candidates with insights into expectations, resources, and development opportunities within the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company website or job portal
• Prepare to discuss your sales achievements during the interview process
• Highlight your experience with media marketing strategies
• Follow up with a thank-you note after the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.