Marketing Operations Consultant

📌 Core Information

🔹 Job Title: Marketing Operations Consultant

🔹 Company: KeyBank

🔹 Location: New York, NY (with remote flexibility)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Collaborating with cross-functional teams to develop and maintain marketing governance activities
• Assisting in control testing, disclosure management, and process improvements
• Building and sustaining excellent working relationships with colleagues and stakeholders
• Analyzing complex data and information to derive conclusions and actionable business insights
• Identifying areas of inefficiency and risk, and proposing solutions for improvement

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work effectively with multiple stakeholders.

📋 Key Responsibilities

✅ Builds and sustains excellent working relationships with colleagues and effectively works across internal and external teams to build trust and relationships with key stakeholders

✅ Acts as a liaison between control owners, internal business partners, and risk advisors to support the facilitation and execution of control testing

✅ Collaborates with 1st and 2nd Line of Defense on audits, remediations, regulatory exams, and to improve risk management practices across the lines of business

✅ Ability to analyze, summarize, and interpret complex data and information; can move logically from identified findings and issues to conclusions and actionable business insights

✅ Effectively recognize and escalate areas of inefficiency and identified risks in operational procedures and propose solutions for improvement for timely resolution

✅ Assists in documenting and monitoring the progress of remedial actions for issues identified through control testing and by others, including Internal Audit, Compliance, regulators, and management self-identified issues.

✅ Assess control effectiveness across various marketing channels, tools, and platforms

✅ Assists in the development of dashboards and reports to monitor control metrics, testing results, and quality of controls

✅ Identify control gaps and areas of improvement and partner with lines of business to implement remediations

✅ Assists in developing and monitoring training programs and resources for marketing teams on operational procedures and controls

✅ Supports ad-hoc, special, and/or focused reviews as necessary, as well as other duties and projects as assigned

✅ Understands how the Bank’s risk appetite and risk culture should be incorporated into day-to-day activities and decisions

✅ Champions a high-performance environment and contributes to an inclusive work environment.

ASSUMPTION: This role requires strong attention to detail, excellent communication skills, and the ability to work effectively in a collaborative environment.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business, or related field

Experience: A minimum of 1 year of experience in marketing, controls testing, internal audit, quality control roles, or other complimentary capacities, preferably within the financial services industry, marketing experience a plus

Required Skills:

• Solid knowledge of risk management principles and controls, broad-based business practices, and understanding of business process and regulatory requirements
• Highly skilled with Microsoft Office and related Microsoft products
• Excellent organizational, written, and communication skills
• Able to track and maintain scheduled assignments

Preferred Skills:

• Experience working in a highly regulated industry
• Experience with compliance and/or risk management
• Familiarity with Adobe MarTech suite and Atlassian products preferred

ASSUMPTION: While not explicitly stated, proficiency in data analysis tools and familiarity with marketing software may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $56,000 to $80,000 annually depending on location and job-related factors such as level of experience. Compensation for this role also includes eligibility for short-term incentive compensation and deferred incentive compensation subject to individual and company performance.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on banking services
• Tuition assistance and professional development opportunities

Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with some flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the financial services industry. Actual compensation may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: KeyBank is a large financial services company operating in the banking industry, offering a wide range of products and services to individuals and businesses.

Company Size: KeyBank has 10,001+ employees, providing ample opportunities for career growth and development.

Founded: KeyBank was founded in 1849 and has since grown to become one of the nation’s largest financial services companies.

Company Description:

• KeyBank is committed to building a team of engaged employees who do the right thing for their clients and shareholders, helping them achieve financial wellness each and every day.
• The company provides investment management, retail and commercial banking, consumer finance, and investment banking products to individuals and companies throughout the United States and, for certain businesses, internationally.
• KeyBank is an Equal Opportunity Employer committed to sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Company Specialties:

• Retail Banking
• Commercial Banking
• Equipment Leasing
• Finance and Investments

Company Website: https://www.key.com

ASSUMPTION: KeyBank's large size and diverse range of services provide numerous opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: This role is an entry-level position within the Marketing Operations team, offering opportunities for growth and development in marketing governance activities and risk management practices.

Reporting Structure: The Marketing Operations Consultant will report to the Marketing Operations Lead aligned to marketing governance activities for the Consumer Bank.

Work Arrangement: This role is on-site with remote flexibility, allowing for a blend of in-office and remote work arrangements.

Growth Opportunities:

• Expanding knowledge of marketing governance activities and risk management practices
• Developing strong relationships with colleagues and stakeholders across various lines of business
• Gaining experience in control testing, process improvements, and data analysis

ASSUMPTION: This role offers a strong foundation for a career in marketing operations, risk management, or related fields within the financial services industry.

🌍 Location & Work Environment

Office Type: KeyBank's New York office is a modern, collaborative workspace designed to foster productivity and innovation.

Office Location(s): 124 East 14th Street, Suite 1100 - New York, New York 10003

Geographic Context:

• New York City offers a vibrant and diverse cultural scene, with numerous attractions, restaurants, and entertainment options
• The city is known for its fast-paced and competitive business environment, providing ample opportunities for professional growth and development
• New York is a major financial hub, with numerous financial services companies and institutions based in the city

Work Schedule: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with some flexibility for remote work

ASSUMPTION: The New York office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the Marketing Operations Lead and other team members
• Background check and offer extension

Key Assessment Areas:

• Problem-solving skills and ability to analyze complex data
• Communication and interpersonal skills, particularly in a collaborative environment
• Understanding of risk management principles and controls
• Attention to detail and organizational skills

Application Tips:

• Highlight relevant experience in marketing, controls testing, internal audit, or related fields
• Demonstrate strong communication and interpersonal skills in your resume and cover letter
• Showcase your ability to analyze and interpret complex data in your application materials

ATS Keywords: Marketing, controls testing, internal audit, quality control, risk management, data analysis, Microsoft Office, organizational skills, training development, collaboration, problem-solving, attention to detail, regulatory compliance, process improvement, dashboard development

ASSUMPTION: KeyBank's application process is designed to assess candidates' skills and qualifications for the Marketing Operations Consultant role, with a focus on problem-solving, communication, and analytical abilities.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Atlassian products (Jira, Confluence)
• Adobe MarTech suite (optional, preferred)

ASSUMPTION: Proficiency in Microsoft Office Suite is required for this role, while familiarity with Atlassian products and Adobe MarTech suite is preferred but not required.

👔 Cultural Fit Considerations

Company Values:

• Do the right thing
• Put clients first
• Collaborate and win together
• Innovate and adapt
• Take ownership

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and open to change
• Strong attention to detail and commitment to accuracy

Self-Assessment Questions:

• Do you have a strong commitment to doing the right thing and putting clients first?
• Are you comfortable working in a collaborative and team-oriented environment?
• Do you have a results-driven mindset and a focus on continuous improvement?
• Are you adaptable and open to change, with a strong attention to detail and commitment to accuracy?

ASSUMPTION: KeyBank values a strong cultural fit, with a focus on collaboration, client-centricity, and a commitment to doing the right thing.

⚠️ Potential Challenges

• Working in a highly regulated industry may require additional compliance and risk management considerations
• Collaborating with multiple stakeholders across various lines of business may present communication and coordination challenges
• Analyzing complex data and information may require strong problem-solving and analytical skills
• The fast-paced and competitive business environment in New York City may present additional challenges and opportunities

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development in the role.

📈 Similar Roles Comparison

• This role differs from other marketing operations roles in its focus on control testing, disclosure management, and process improvements within the financial services industry
• Compared to other roles in the financial services industry, this position offers a unique blend of marketing, risk management, and compliance responsibilities
• Career paths within KeyBank may include opportunities for growth in marketing governance activities, risk management, or related fields

ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities within the financial services industry.

📝 Sample Projects

• Developing operating and control procedures for marketing governance activities within the Consumer Bank
• Assisting in control testing and remediation efforts across various marketing channels, tools, and platforms
• Creating dashboards and reports to monitor control metrics, testing results, and quality of controls

ASSUMPTION: These sample projects provide a glimpse into the day-to-day responsibilities and tasks associated with the Marketing Operations Consultant role.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities and tasks associated with this role?
• How does this role fit into the broader marketing operations team and the Consumer Bank's overall strategy?
• What opportunities are there for growth and development within this role and within KeyBank more broadly?
• How does KeyBank support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in and understanding of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to highlight relevant experience in marketing, controls testing, internal audit, or related fields
• Tailor your cover letter to demonstrate your fit for the role and your enthusiasm for the opportunity
• Prepare examples of your data analysis and problem-solving skills to showcase during the interview process
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.