Digital Marketing Social Media Intern

📌 Core Information

🔹 Job Title: Digital Marketing Social Media Intern

🔹 Company: Substance

🔹 Location: Singapore

🔹 Job Type: Full-time, Internship

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: Hybrid (Remote & On-site)

🚀 Job Overview

Key aspects of this role include:

• Supporting digital marketing initiatives through social media management and content creation
• Engaging with audiences and fostering a sense of community
• Collaborating with the marketing team to align social media efforts with broader campaigns
• Analyzing social media performance metrics and providing insights
• Staying current with social media trends and platform updates

ASSUMPTION: This role is ideal for recent graduates or students pursuing a degree in Marketing, Communications, Digital Media, or a related field, seeking practical experience in digital marketing.

📋 Key Responsibilities

✅ Develop and schedule engaging posts across various social media platforms, ensuring alignment with our brand voice and marketing goals.

✅ Monitor social media channels for interactions, respond to comments and messages, and engage with our audience to foster a sense of community.

✅ Assist in brainstorming and executing content ideas that promote brand engagement and drive traffic to our digital platforms.

✅ Help analyze social media performance metrics and provide insights to improve content strategies and engagement levels.

✅ Stay current with social media trends and platform updates, making recommendations for new tactics and content formats.

✅ Work closely with the marketing team to align social media efforts with broader digital marketing initiatives and campaigns.

✅ Designing assets for social media and marketing collaterals

ASSUMPTION: The intern will be expected to manage multiple tasks and deadlines, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Currently pursuing or recently completed a degree in Marketing, Communications, Digital Media, or a related field.

Experience: No prior professional experience is required, but familiarity with major social media platforms and their best practices is essential.

Required Skills:

• Strong written and verbal communication skills, with a knack for creating captivating content
• Creativity and a keen eye for visuals to enhance social media posts
• Detail-oriented with excellent organizational skills to manage multiple tasks and deadlines
• Strong knowledge in Google and Meta Ads
• Basic knowledge of social media analytics tools is a plus

Preferred Skills:

• Hands-on experience with graphic design tools (like Canva, Adobe PS or Illustrator)

ASSUMPTION: Applicants should be Singaporean or Permanent Residents only.

💰 Compensation & Benefits

Salary Range: SGD 2,500 - 3,500 per month (Estimated based on industry standards for entry-level marketing internships in Singapore)

Benefits:

• Training & Development
• Stipend
• Flexible working hours with the ability to work remotely
• Potential for future career growth within the company

Working Hours: Full-time (40 hours per week) with flexible hours and the ability to work remotely

ASSUMPTION: The salary range is an estimate based on industry standards for entry-level marketing internships in Singapore. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: 2-10 employees (Small company, offering a close-knit team environment with opportunities for growth)

Founded: 2024 (Relatively new company, focusing on innovative recruitment solutions)

Company Description:

• Substance is revolutionizing the way businesses hire talent, offering a seamless, all-in-one platform for efficient, affordable, and compliant hiring
• The company helps businesses build local and international teams, hire key talent across global markets, and set up remote support functions
• Substance empowers companies to reduce recruitment costs while maintaining high-quality hires, with a focus on cost-effectiveness and efficiency

Company Specialties:

• Recruitment
• Staffing
• Headhunting
• Human resources services
• Talent acquisition
• Career coaching
• Executive search
• Remote hiring
• Fractional hiring
• Permanent hiring
• Contract hiring

Company Website: getsubstance.co

ASSUMPTION: Substance's focus on innovation and cost-effectiveness in recruitment may offer unique opportunities for growth and learning in this role.

📊 Role Analysis

Career Level: Entry-level (Intern)

Reporting Structure: The intern will report directly to the Marketing Manager

Work Arrangement: Hybrid (2-3 days in the office, with the rest of the week working remotely)

Growth Opportunities:

• Potential for future career growth within the company
• Opportunities to learn and gain practical experience in digital marketing
• Exposure to various aspects of marketing, including content creation, community management, and analytics

ASSUMPTION: This role offers an excellent opportunity for recent graduates or students to gain practical experience in digital marketing and grow their career within the company.

🌍 Location & Work Environment

Office Type: Modern office space with a collaborative work environment

Office Location(s): 10 Anson Road, International Plaza #05-01, Singapore, 079903

Geographic Context:

• Singapore is a multicultural city-state with a strong focus on technology and innovation
• The office is located in the Central Business District, offering easy access to public transportation and amenities
• The hybrid work arrangement allows for flexibility and a better work-life balance

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely

ASSUMPTION: The hybrid work arrangement and central office location cater to a modern, flexible work environment that prioritizes employee well-being and productivity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-person or virtual interview with the Marketing Manager
• Background check and reference verification

Key Assessment Areas:

• Communication skills (written and verbal)
• Creativity and content creation abilities
• Understanding of social media platforms and best practices
• Problem-solving and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Showcase your creativity and understanding of social media through your application materials
• Prepare examples of your previous work or projects that demonstrate your skills in content creation and social media management
• Research Substance's company culture and values to ensure a strong fit

ATS Keywords: Social Media, Content Creation, Community Management, Digital Marketing, Marketing Intern, Entry-level, Singapore, Hybrid, Substance

ASSUMPTION: The application process may vary depending on the number of applicants and the company's hiring needs. Applicants should be prepared for a thorough assessment of their skills and cultural fit.

🛠️ Tools & Technologies

• Social media platforms (Instagram, Facebook, Google, TikTok)
• Google and Meta Ads
• Social media analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social)
• Graphic design tools (e.g., Canva, Adobe PS or Illustrator)

ASSUMPTION: The intern will be expected to learn and utilize various tools and technologies to effectively manage social media platforms and create engaging content.

👔 Cultural Fit Considerations

Company Values:

• Action-oriented: Substance values employees who take initiative and drive results
• Innovative: The company encourages creativity and thinking outside the box
• Collaborative: Substance fosters a team environment where employees support and learn from one another

Work Style:

• Adaptable: Employees should be comfortable working in a dynamic, fast-paced environment
• Detail-oriented: A strong attention to detail is essential for managing multiple tasks and deadlines
• Creative: Employees should have a knack for creating captivating content and engaging audiences

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable managing multiple tasks and deadlines with a strong attention to detail?
• Do you have a creative approach to content creation and engaging audiences?

ASSUMPTION: Applicants should assess their fit with Substance's company values and work style to ensure a successful and fulfilling internship experience.

⚠️ Potential Challenges

• Managing multiple tasks and deadlines in a fast-paced environment
• Adapting to a hybrid work arrangement and balancing remote and on-site work
• Staying current with social media trends and platform updates
• Developing a strong understanding of Substance's brand voice and marketing goals

ASSUMPTION: These challenges can be overcome through strong organizational skills, adaptability, and a willingness to learn and grow in the role.

📈 Similar Roles Comparison

• This role is similar to other social media internships but offers unique opportunities for growth and learning within a innovative recruitment company
• Unlike traditional marketing roles, this internship focuses on social media management and content creation, providing a deep dive into these aspects of digital marketing
• Career paths for successful interns may include roles in digital marketing, content creation, or social media management within the company or other organizations

ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests in digital marketing.

📝 Sample Projects

• Creating and implementing a social media campaign to promote a new product or service
• Analyzing social media performance metrics and providing data-driven insights to improve content strategies
• Developing a content calendar and scheduling posts across various social media platforms

ASSUMPTION: These sample projects provide a glimpse into the types of tasks and responsibilities the intern may encounter in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for growth and learning within the company?
• How does the company support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: These questions can help applicants better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your previous work or projects that demonstrate your skills in content creation and social media management
• Research Substance's company culture and values to ensure a strong fit
• Follow up with the hiring manager within one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.