Digital Marketing / Social Media Manager (m/w/d)

📌 Core Information

🔹 Job Title: Digital Marketing / Social Media Manager (m/w/d)

🔹 Company: Bau-Fritz GmbH & Co. KG, seit 1896

🔹 Location: Erkheim, Bayern, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-site with flexible remote options

🚀 Job Overview

Key aspects of this role include:

• Managing and growing Bau-Fritz's social media presence across various platforms
• Conceiving and executing creative social media and performance marketing campaigns
• Maintaining and updating the company website using Pimcore
• Creating and sending targeted newsletters for Germany and Switzerland using Inxmail
• Overseeing marketing projects from inception to completion
• Developing content ideas and designing visually appealing materials using Adobe Creative Cloud or Canva
• Building and expanding the company's influencer marketing strategy
• Serving as the point of contact between social media and HR
• Mentoring and supporting marketing interns

ASSUMPTION: This role requires a strong focus on digital marketing and social media management, with a creative mindset and excellent communication skills. Familiarity with relevant software tools is essential.

📋 Key Responsibilities

✅ Manage and grow Bau-Fritz's social media presence across various platforms

✅ Conceive and execute creative social media and performance marketing campaigns

✅ Maintain and update the company website using Pimcore

✅ Create and send targeted newsletters for Germany and Switzerland using Inxmail

✅ Oversee marketing projects from inception to completion

✅ Develop content ideas and design visually appealing materials using Adobe Creative Cloud or Canva

✅ Build and expand the company's influencer marketing strategy

✅ Serve as the point of contact between social media and HR

✅ Mentor and support marketing interns

ASSUMPTION: The role involves a mix of creative and strategic tasks, requiring strong organizational skills and the ability to work independently and in a team.

🎯 Required Qualifications

Education: Completed apprenticeship or university degree in marketing, communication, media, or a related field

Experience: Initial experience in social media management, performance marketing, or influencer marketing

Required Skills:

• Excellent communication skills and a strong sense of design
• Proficiency in Adobe Creative Cloud (Photoshop, InDesign, Illustrator) and/or Canva
• Knowledge of CMS like Pimcore
• Experience in email marketing, ideally with Inxmail
• Structured working style and ability to manage projects independently

Preferred Skills:

• Fluency in German and English
• Experience in the architecture or construction industry
• Comfortable with public speaking and appearing on camera

ASSUMPTION: Candidates should have a strong foundation in digital marketing and social media management, with a willingness to learn and adapt in a dynamic work environment.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (AI estimate based on industry standards for entry-level marketing roles in Germany)

Benefits:

• Flexible working hours and up to two days of remote work per week
• Attractive salary supplemented by vacation and Christmas bonuses
• Company pension scheme
• Family-friendly policies, including an in-house daycare center
• Life working time account for sabbaticals, extended leave, or early retirement
• Meaningful tasks, creating communication for healthy and sustainable homes
• Intensive onboarding with a personal Baufritz mentor
• Health offers, such as cooking classes, social counseling, and a job bike program
• Individual training opportunities for professional and personal development
• Friendly work environment with flat hierarchies and genuine team spirit
• Company events, such as summer parties, annual celebrations, and team outings

Working Hours: Full-time position with flexible hours and up to two remote workdays per week

ASSUMPTION: The salary range is an estimate based on industry standards for entry-level marketing roles in Germany. The benefits package is comprehensive and designed to support employees' work-life balance and professional growth.

📌 Applicant Insights

🔍 Company Context

Industry: Architecture and Planning

Company Size: Medium (501-1,000 employees)

Founded: 1896

Company Description:

• Bau-Fritz is a family-owned company specializing in the construction of healthy, sustainable homes
• The company is an industry pioneer and has won awards for its commitment to environmental sustainability
• Bau-Fritz offers a wide range of services, including architecture, construction, and interior design

Company Specialties:

• Health-focused architecture and construction
• Sustainable and eco-friendly building materials
• Customized design and planning services

Company Website: http://www.baufritz.de

ASSUMPTION: Bau-Fritz is a well-established company with a strong commitment to sustainability and innovation in the architecture and construction industry.

📊 Role Analysis

Career Level: Entry-level to mid-level marketing professional

Reporting Structure: This role reports directly to the Marketing Director

Work Arrangement: On-site with flexible remote options (up to two days per week)

Growth Opportunities:

• Potential career progression into senior marketing roles
• Opportunities to gain experience in various aspects of marketing and communications
• Chance to work on high-impact projects and campaigns

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: On-site with flexible remote options

Office Location(s): Erkheim, Bayern, Germany

Geographic Context:

• Erkheim is a small town in the Swabian Alb region of Bavaria, Germany
• The area is known for its natural beauty and outdoor recreation opportunities
• Erkheim is located approximately 100 km west of Munich and 50 km east of Ulm

Work Schedule: Full-time position with flexible hours and up to two remote workdays per week

ASSUMPTION: The work environment at Bau-Fritz is collaborative and supportive, with a focus on work-life balance and employee well-being.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interview with the Marketing Director and a team member
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Digital marketing and social media skills
• Creativity and design sensibility
• Communication and interpersonal skills
• Problem-solving and project management abilities

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Provide examples of your previous work, such as social media campaigns or marketing projects
• Demonstrate your understanding of Bau-Fritz's mission and values during the interview

ATS Keywords: Social Media Management, Digital Marketing, Performance Marketing, Influencer Marketing, Adobe Creative Cloud, Canva, Pimcore, Inxmail, Project Management, Communication Skills, Creativity, Online Marketing, Teamwork, Initiative, Responsibility

ASSUMPTION: The application process at Bau-Fritz is designed to assess candidates' skills and cultural fit, with a focus on finding the best match for the company's needs and values.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Photoshop, InDesign, Illustrator)
• Canva
• Pimcore
• Inxmail
• Social media platforms (Instagram, Facebook, LinkedIn, etc.)

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are used daily for various tasks and projects.

👔 Cultural Fit Considerations

Company Values:

• Health and sustainability
• Innovation and creativity
• Collaboration and teamwork

Work Style:

• Creative and dynamic
• Collaborative and supportive
• Focused on work-life balance

Self-Assessment Questions:

• Do you share Bau-Fritz's commitment to health and sustainability?
• Are you comfortable working in a collaborative and dynamic team environment?
• Do you have a strong sense of design and creativity, with a passion for digital marketing and social media?

ASSUMPTION: Candidates who align with Bau-Fritz's values and work style are more likely to succeed in this role and contribute to the company's ongoing success.

⚠️ Potential Challenges

• Managing multiple social media platforms and campaigns simultaneously
• Adapting to a dynamic work environment with changing priorities and projects
• Balancing creative and strategic tasks while maintaining a strong focus on results
• Working in a fast-paced and sometimes high-pressure environment

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position has a strong focus on social media management and influencer marketing
• Bau-Fritz's commitment to health and sustainability sets it apart from other companies in the architecture and construction industry
• This role offers opportunities for professional growth and development within the marketing department and the company as a whole

ASSUMPTION: This role is unique in its focus on social media management and influencer marketing within the context of the architecture and construction industry.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new line of eco-friendly building materials
• Creating visually appealing content for Bau-Fritz's website and social media platforms
• Managing and growing Bau-Fritz's influencer marketing strategy, including partnerships with industry-relevant influencers

ASSUMPTION: These sample projects illustrate the range of tasks and responsibilities associated with this role, demonstrating the importance of creativity, strategic thinking, and strong communication skills.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into it?
• What are the biggest challenges facing the marketing department, and how can this role help address them?
• How does Bau-Fritz support the professional growth and development of its employees?
• What is the company's approach to work-life balance, and how is this reflected in the work arrangement for this role?
• How does Bau-Fritz measure the success of its marketing campaigns, and what key performance indicators (KPIs) are used?

ASSUMPTION: These questions demonstrate a candidate's interest in the role and the company, as well as their understanding of the key aspects of the job and the company's values and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the job posting
• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare examples of your previous work, such as social media campaigns or marketing projects
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.