Performance Marketing Executive - Everlast

📌 Core Information

🔹 Job Title: Performance Marketing Executive - Everlast

🔹 Company: Frasers Group

🔹 Location: Shirebrook, Derbyshire, United Kingdom

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-09

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing multi-channel performance marketing strategies across Affiliates, Paid Social, and PPC
• Driving growth and brand visibility for Everlast in both UK and US markets
• Collaborating with internal teams and external partners to maximize performance
• Analyzing campaign performance and implementing optimizations to achieve KPIs

ASSUMPTION: This role requires a strong understanding of performance marketing channels and a data-driven mindset to succeed.

📋 Key Responsibilities

✅ Manage and optimize affiliate marketing campaigns to drive incremental revenue across UK and US markets

✅ Develop, execute, and manage end-to-end paid social strategies across Meta and TikTok platforms

✅ Plan, execute, and optimize PPC campaigns across Google Ads and Bing to drive incremental revenue, increase brand visibility, and drive site traffic

✅ Regularly track and report on channel, platform, and campaign performance using analytics tools

ASSUMPTION: Success in this role requires strong analytical skills, attention to detail, and the ability to manage multiple campaigns simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience in performance marketing, specifically in Affiliates, Paid Social, and PPC

Required Skills:

• Strong analytical skills with experience using Google Analytics, Facebook Ads Manager, and affiliate management platforms
• Data-driven mindset with a focus on achieving measurable results
• Excellent communication and relationship management skills
• Proactive, detail-oriented, and able to manage multiple campaigns simultaneously

Preferred Skills:

• Passion for the fitness and lifestyle sector
• Experience working with Everlast or similar brands

ASSUMPTION: While not explicitly stated, a background in the fitness and lifestyle sector may provide valuable context for this role.

💰 Compensation & Benefits

Salary Range: £25,000 - £35,000 per annum (based on industry standards for a role of this level and location)

Benefits:

• Reward, Recognition, and Opportunities
• Frasers Champion
• Fearless 1000
• Frasers Festival
• CEO Sessions
• Retail Reconnect
• Frasers Fit
• Retail Trust

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. Actual salary may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically sports, premium, and luxury brands

Company Size: 10,001+ employees (global powerhouse with multiple brands)

Founded: 1982, with a history of growth and diversification

Company Description:

• Frasers Group started as a small store in Maidenhead in 1982 and has grown to become a global powerhouse
• Now a collection of the world’s most iconic brands, including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast
• Believes in taking risks and pushing boundaries to future-proof the business and improve product access

Company Specialties:

• Sports retail
• Premium and luxury brands
• Omnichannel retailing

Company Website: frasers.group

ASSUMPTION: Frasers Group's diverse portfolio and global presence offer unique opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level marketing role with potential for growth and progression

Reporting Structure: Reports directly to the Marketing Manager or similar role

Work Arrangement: On-site, with potential for hybrid or remote work in the future

Growth Opportunities:

• Progression within the marketing team or across different brands within the Frasers Group portfolio
• Expanding skills and knowledge in performance marketing channels
• Potential to work on international campaigns and collaborate with global teams

ASSUMPTION: This role offers opportunities for professional development and career advancement within the growing Frasers Group.

🌍 Location & Work Environment

Office Type: Corporate office with a collaborative work environment

Office Location(s): Academy House, 36 Poland Street, London, W1F 7LU, GB and Brook Park East Road, Shirebrook, England NG20 8RY, GB

Geographic Context:

• Shirebrook is a town in Derbyshire, England, with a population of approximately 10,000 people
• Located near the M1 motorway, with easy access to major cities such as Nottingham, Sheffield, and Manchester
• Offers a mix of urban and rural living, with nearby countryside and outdoor activities

Work Schedule: Standard office hours, with flexibility for remote work as needed

ASSUMPTION: The location of the office in Shirebrook provides easy access to major transportation links and offers a mix of urban and rural living.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Behavioral interview with the Recruiter, focusing on cultural fit and values
• Technical interviews with the Hiring Manager and wider team, including a presentation or task

Key Assessment Areas:

• Performance marketing skills and experience
• Analytical and problem-solving abilities
• Communication and relationship management skills
• Alignment with Frasers Group's culture and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in a team
• Research Frasers Group and Everlast to demonstrate your understanding of the brands and their mission

ATS Keywords: Performance Marketing, Affiliates, Paid Social, PPC, Google Analytics, Facebook Ads Manager, Data-Driven Mindset, Communication Skills, Relationship Management, Detail-Oriented, Campaign Management, Fitness Sector Knowledge

ASSUMPTION: The interview process for this role is designed to assess both technical skills and cultural fit, with a focus on Frasers Group's core values.

🛠️ Tools & Technologies

• Google Analytics
• Facebook Ads Manager
• Affiliate management platforms (e.g., Partnerize, Fospha)
• Google Ads
• Bing Ads
• TikTok Ads Manager

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Think without limits
• Own it and back yourself
• Be relevant

Work Style:

• Proactive and detail-oriented
• Collaborative and team-focused
• Adaptable and open to change

Self-Assessment Questions:

• Do you have a proven track record of driving results through performance marketing channels?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you align with Frasers Group's core values and principles?

ASSUMPTION: Success in this role requires a strong cultural fit with Frasers Group's values and work style.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, requiring strong organizational skills and time management
• Keeping up with industry trends and platform updates, necessitating continuous learning and adaptation
• Collaborating with diverse teams and external partners, demanding strong communication and relationship management skills
• Working in a fast-paced, dynamic environment, requiring resilience and adaptability

ASSUMPTION: These challenges are inherent to the role and require a proactive, detail-oriented, and adaptable approach.

📈 Similar Roles Comparison

• This role is unique within Frasers Group, focusing specifically on performance marketing for Everlast in both UK and US markets
• Similar roles within the company may focus on different brands or channels, but share the same core responsibilities and required qualifications
• Career progression in this role may involve expanding into other brands or channels within the Frasers Group portfolio

ASSUMPTION: This role offers unique opportunities for growth and development within the Frasers Group portfolio.

📝 Sample Projects

• Developing and executing a successful affiliate marketing campaign to drive incremental revenue for Everlast in the UK market
• Creating engaging, data-driven ad content for a TikTok campaign targeting a specific audience segment
• Analyzing campaign performance data to identify trends and optimize PPC campaigns for Everlast in the US market

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing team?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Frasers Group support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does this role contribute to the overall success of Everlast and Frasers Group?

ASSUMPTION: These questions demonstrate a proactive approach to understanding the role and its context within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in a team
• Research Frasers Group and Everlast to demonstrate your understanding of the brands and their mission
• Follow up with the Recruiter one week after submitting your application to confirm receipt and next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.