📌 Core Information
🔹 Job Title: Director of Growth Marketing
🔹 Company: TodayTix Group
🔹 Location: New York, NY
🔹 Job Type: Full Time
🔹 Category: Software Development
🔹 Date Posted: 2025-07-17
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (3 days in-office)
🚀 Job Overview
Key aspects of this role include:
- Strategic and results-driven leadership of paid acquisition marketing efforts
- Cross-functional collaboration to drive new customer growth and revenue
- Channel diversification and innovation to improve efficiency and ROI
- Agency management and creative testing to optimize performance
- Data-driven decision making and performance reporting
ASSUMPTION: This role requires a high level of strategic thinking, analytical skills, and experience in growth marketing to drive meaningful impact on the business.
📋 Key Responsibilities
✅ Own and evolve the paid acquisition strategy across Meta, Google, and emerging channels to drive efficient, scalable growth
✅ Lead day-to-day performance management, including agency oversight, budget optimization, reporting, and forecasting
✅ Identify, test, and expand into new acquisition channels to ensure ROI-positive growth
✅ Build and manage a robust creative testing program in collaboration with internal creative teams and external vendors
✅ Monitor performance data in real time, surfacing insights and making strategic decisions to shift spend, prioritize channels, and unlock opportunities
✅ Own the merchandising strategy across paid and unpaid surfaces to ensure we promote the right shows, offers, and messages in line with business goals
✅ Translate incrementality testing, attribution changes, and platform updates into clear, actionable growth strategies
✅ Partner cross-functionally with Product, Data, Creative, and Finance to ensure aligned objectives and shared accountability for growth
ASSUMPTION: This role requires a hands-on approach, with the ability to dive into accounts and tools as needed to drive results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 8-10+ years of experience in growth or performance marketing, with a strong foundation in e-commerce or app-first B2C environments
Required Skills:
- Deep expertise in Meta and Google Ads
- Proven ability to scale acquisition efficiently and effectively
- Demonstrated success in testing and scaling new acquisition channels
- Advanced proficiency in data analysis and performance reporting tools
- Experience leading cross-functional teams and external agencies
- Strong communication and leadership skills
Preferred Skills:
- Interest in live entertainment and the arts
ASSUMPTION: While not explicitly stated, a strong command of incrementality testing, attribution modeling, and LTV-based optimization is expected for this role.
💰 Compensation & Benefits
Salary Range: $165,000 - $185,000 per year
Benefits:
- Hybrid work environment (blend of in-office and at-home days)
- Up to 4 weeks per year of flexible 'work from anywhere'
- Healthcare, vision, and dental plans, with generous contributions from the company
- Life and disability insurance
- Paid Parental Leave
- Generous 401(k) Matching
- Flexible Paid Time Off
- Free membership to One Medical Group & Employee Assistance Program
- Annual Professional Growth Budget
- Employee donation matching
- Employee Referral Program
- Work From Home budget
- Pre-Tax Flexible healthcare spending account (FSA), Dependent Care FSA and Commuter Benefits
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is based on competitive market data for the company's size, stage, and industry, as well as the experience and location of the applicant.
📌 Applicant Insights
🔍 Company Context
Industry: TodayTix Group is a global e-commerce leader for cultural experiences, focusing on software development and ticketing for live events.
Company Size: TodayTix Group has 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: TodayTix Group was founded in 2013 by Broadway veterans Brian Fenty and Merritt Baer.
Company Description:
- TodayTix Group designs frictionless e-commerce experiences via innovative product design and industry-leading technology
- The company has an expansive portfolio of brands, including TodayTix, Secret Cinema, and Show-Score, with an intimate understanding of its millions of customers
- TodayTix Group optimizes partner relationships by providing unparalleled access to engaged audiences, generating meaningful revenue, and transforming the way tickets are sold
Company Specialties:
- Theater ticketing and discounts
- Mobile apps for iOS and Android
- Broadway shows and off-Broadway theater
- E-commerce and culture
- Film and television
Company Website: TodayTix Group
ASSUMPTION: TodayTix Group's focus on cultural experiences and live events provides a unique opportunity for candidates passionate about the arts and entertainment industry.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring extensive experience and strategic decision-making.
Reporting Structure: The Director of Growth Marketing will report directly to the Chief Marketing Officer and collaborate cross-functionally with various teams, including Product, Data, Creative, and Finance.
Work Arrangement: This role follows a hybrid work arrangement, with employees expected to work in the office for at least 3 days per week.
Growth Opportunities:
- Potential to expand the role's scope and impact as the company grows and enters new markets
- Opportunities to mentor and develop junior team members
- Possibility to take on additional responsibilities or lead special projects
ASSUMPTION: This role offers significant growth potential, both in terms of personal development and career advancement within the organization.
🌍 Location & Work Environment
Office Type: TodayTix Group's headquarters is located in New York, NY, with a modern, collaborative work environment.
Office Location(s): New York, NY
Geographic Context:
- New York City is a major cultural hub, providing ample opportunities for live entertainment and events
- The city offers a diverse range of neighborhoods and communities, with a vibrant arts and culture scene
- New York City is a global financial and commercial center, with a dynamic and fast-paced business environment
Work Schedule: The hybrid work arrangement allows for flexibility in scheduling, with employees working in the office for at least 3 days per week and remotely for the remaining days.
ASSUMPTION: The hybrid work arrangement provides a balance between in-office collaboration and remote flexibility, catering to different work styles and preferences.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- In-depth behavioral and skills-based interviews with cross-functional stakeholders
- Final interview with the hiring manager and/or senior leadership
- Background check and reference checks
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Cross-functional leadership and collaboration
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in growth marketing, with a focus on driving customer acquisition and revenue growth
- Demonstrate a strong understanding of Meta and Google Ads, as well as emerging acquisition channels
- Showcase your ability to analyze data and make data-driven decisions
- Prepare thoughtful questions about the role, team, and company to ask during the interview
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
ATS Keywords: Growth Marketing, Performance Marketing, E-commerce, Meta Ads, Google Ads, Data Analysis, Creative Testing, Cross-Functional Leadership, Budget Optimization, Customer Acquisition, Channel Diversification, Attribution Modeling, LTV-Based Optimization, Agency Management, Communication Skills, Mentoring
ASSUMPTION: TodayTix Group's application process is designed to assess candidates' strategic thinking, data analysis skills, and cultural fit, with a focus on driving meaningful impact on the business.
🛠️ Tools & Technologies
- Meta Ads Manager
- Google Ads
- Google Analytics
- Looker or other data visualization tools
- Attribution modeling and incrementality testing tools
- Project management and collaboration tools (e.g., Asana, JIRA, Trello)
ASSUMPTION: TodayTix Group uses a combination of industry-standard and proprietary tools to manage and optimize its paid acquisition marketing efforts.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Collaborative and inclusive
- Data-driven and innovative
- Adaptable and curious
- Bias toward action
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and cross-functional
- Results-oriented and accountable
- Adaptable and open to change
Self-Assessment Questions:
- How do you approach strategic planning and execution in a fast-paced, dynamic environment?
- Can you provide an example of a time when you analyzed data to drive meaningful business impact?
- How do you collaborate and build relationships with cross-functional teams and external partners?
- How do you stay up-to-date with industry trends and emerging channels in growth marketing?
- How do you balance data-driven decision-making with a customer-centric approach?
ASSUMPTION: TodayTix Group values candidates who are strategic, data-driven, collaborative, and adaptable, with a strong customer focus and a bias toward action.
⚠️ Potential Challenges
- Managing a high-performing agency and ensuring optimal performance and ROI
- Keeping up with the fast-paced and ever-evolving growth marketing landscape
- Balancing short-term performance optimization with long-term strategic planning
- Navigating a hybrid work environment and maintaining effective communication and collaboration with remote team members
- Managing budget constraints and optimizing spend across multiple channels
ASSUMPTION: TodayTix Group's growth marketing role presents unique challenges and opportunities, requiring a strategic, data-driven, and adaptable approach to drive meaningful impact on the business.
📈 Similar Roles Comparison
- Compared to other growth marketing roles, this position places a greater emphasis on strategic planning, channel diversification, and cross-functional leadership
- TodayTix Group's focus on cultural experiences and live events provides a unique opportunity to work in a niche industry with a passionate customer base
- This role offers more responsibility and autonomy than entry-level or junior growth marketing positions, with a clear focus on driving measurable business impact
ASSUMPTION: TodayTix Group's growth marketing role offers a unique blend of strategic, data-driven, and cross-functional responsibilities, with a focus on driving meaningful business impact in a niche industry.
📝 Sample Projects
- Developing and executing a comprehensive channel diversification strategy to improve acquisition efficiency and ROI
- Launching and optimizing new acquisition channels, such as TikTok, Reddit, or affiliate marketing
- Conducting a thorough creative testing roadmap to improve conversion rates and reduce CPA across channels
- Collaborating with internal creative teams and external vendors to develop and test new ad creative and messaging
- Analyzing and optimizing incrementality testing results to inform budget allocation and long-term channel investment strategies
ASSUMPTION: TodayTix Group's growth marketing role offers a wide range of projects and initiatives, with a focus on driving measurable business impact and optimizing performance across channels.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the paid acquisition program and the biggest opportunities for growth?
- How does the company approach cross-functional collaboration and decision-making in growth marketing?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its growth marketing team members?
- What are the most significant challenges facing the growth marketing team, and how can this role help address them?
- How does the company measure and track the success of its paid acquisition marketing efforts?
ASSUMPTION: TodayTix Group's interview process is designed to assess candidates' strategic thinking, data analysis skills, and cultural fit, with a focus on driving meaningful impact on the business.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
- Prepare thoughtful questions about the role, team, and company to ask during the interview
- Follow up with the hiring manager or Talent Acquisition team after your interview to reiterate your interest and reiterate your qualifications
- If you are selected for the final round, be prepared to provide references and complete a background check
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
