📌 Core Information
🔹 Job Title: Digital Marketing Specialist and Event Coordinator
🔹 Company: nCino, Inc.
🔹 Location: South Africa (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: Mid-Senior level (5+ years)
🔹 Remote Status: Remote (South Africa)
🚀 Job Overview
Key aspects of this role include:
- Executing digital marketing activities to support business growth and customer satisfaction
- Planning and executing marketing events, conferences, and webinars
- Collaborating with cross-functional teams to ensure exceptional event experiences and effective digital marketing strategies
- Being data-driven and passionate about all things digital marketing
- Managing and coordinating multiple tasks independently
ASSUMPTION: This role requires a high degree of multitasking and adaptability, as the candidate will be responsible for both digital marketing and event coordination.
📋 Key Responsibilities
✅ Execute digital marketing activities such as on-page SEO, updating marketing database, email campaigns, social media, creating landing pages, and Google Ads campaigns
✅ Work closely with the web developer to understand the customer online journey and experience
✅ Manage, coordinate, and track digital campaigns
✅ Conduct keyword research and optimize ad campaigns for better performance
✅ Develop a content calendar for social media accounts and manage the Whatsapp channel
✅ Monitor market trends, research markets and competitors’ activities, analyze data, and implement key recommendations
✅ Develop a deep understanding of customers and use insights for content creation
✅ Execute data-driven experiments and leverage new marketing channels to drive growth strategy
✅ Identify, source, engage, and track the performance of market influencers
✅ Support the team in developing and maintaining a content calendar for regular and consistent communications
✅ Work with other team members and teams to align and execute marketing efforts with business goals
✅ Develop multi-touch, multi-channel customer journeys and campaigns
✅ Plan and coordinate webinars, online events, and conferences, and be responsible for the coordination of presentations and collateral needed for events
ASSUMPTION: The role requires strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: At least a 3-year degree in marketing, business, or a relevant field
Experience: Minimum 5 years of digital marketing experience and 3 years in B2B SaaS
Required Skills:
- Highly skilled in marketing automation and multivariate experiments (Hubspot & Salesforce preferred)
- Highly skilled in SEO/SEM/Google Analytics & Google Ads
- Highly skilled in email marketing
- Expert in marketing principles and activities that support these
- A passion for content creation and solid copywriting skills
- Good knowledge of market research techniques and successful implementation of findings
- Solid experience in end-to-end campaign creation
- Experience using a CMS, preferably Wordpress
- Microsoft and Zoom products
- Prior experience with coordinating webinar initiatives and programs will be advantageous
Preferred Skills:
ASSUMPTION: Candidates with a strong background in both digital marketing and event coordination will be most successful in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between ZAR 450,000 - 600,000 per year, based on industry standards for a mid-senior level digital marketing role in South Africa. This estimate is subject to change based on the candidate's experience and qualifications.
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and entrepreneurial work environment
Working Hours: Full-time position with standard working hours, but flexibility may be required to accommodate event schedules and time zones
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications. The benefits package is subject to change and may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: nCino is a leading provider of cloud-based banking solutions, operating in the competitive and rapidly evolving financial services industry.
Company Size: nCino has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: nCino was founded in 2012, with a mission to help financial institutions digitize and reengineer business processes to boost efficiencies and create better banking experiences.
Company Description:
- nCino offers a trusted platform of best-in-class, intelligent solutions that integrate artificial intelligence and actionable insights to help financial institutions consolidate legacy systems
- The company's core values include fostering an inclusive environment where all perspectives and experiences are welcome, supporting employee growth and development, and creating a safe space for employees to be their true selves
- nCino is committed to powering the next era of financial services by providing employees with resources to further their knowledge in their roles
Company Specialties:
- Cloud banking software
- Bank operating system
- Banking regulation and compliance
- Loan origination
Company Website: ncino.com
ASSUMPTION: nCino's commitment to employee growth and development, as well as its inclusive work environment, makes it an attractive employer for candidates seeking a supportive and engaging workplace.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a high degree of expertise and experience in digital marketing and event coordination.
Reporting Structure: The Digital Marketing Specialist and Event Coordinator will report directly to the Marketing Manager and collaborate with various cross-functional teams.
Work Arrangement: This role is remote, with the expectation that the candidate will be based in South Africa and available during standard South African business hours.
Growth Opportunities:
- As nCino continues to grow, there will be opportunities for the successful candidate to take on more responsibilities and advance their career within the marketing department or the company as a whole
- The company's commitment to employee growth and development provides ample opportunities for professional advancement
ASSUMPTION: The successful candidate will be proactive in seeking out growth opportunities and taking on new challenges to further their career development.
🌍 Location & Work Environment
Office Type: Remote work environment, with the expectation that the candidate will have a suitable home office setup
Office Location(s): South Africa (remote)
Geographic Context:
- South Africa has a diverse and vibrant business environment, with a strong focus on technology and innovation
- The remote work arrangement allows for a flexible and balanced work-life integration
- The successful candidate will be expected to work independently and manage their time effectively in a remote setting
Work Schedule: Standard South African business hours, with flexibility required to accommodate event schedules and time zones
ASSUMPTION: The successful candidate will be self-motivated, organized, and able to thrive in a remote work environment with minimal supervision.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or case study presentation
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Digital marketing skills and experience
- Event coordination experience and skills
- Problem-solving abilities and creativity
- Adaptability and multitasking skills
- Cultural fit and alignment with nCino's core values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing and event coordination experience and skills
- Include specific examples of successful digital marketing campaigns and events you have managed
- Demonstrate your understanding of nCino's business and how your skills and experience make you a strong fit for the role
ATS Keywords: Digital Marketing, Event Coordination, SEO, Google Ads, Social Media, Email Marketing, Marketing Automation, B2B SaaS, Webinars, Campaign Management, Market Research
ASSUMPTION: The interview process will be comprehensive and designed to assess the candidate's technical skills, cultural fit, and alignment with nCino's core values.
🛠️ Tools & Technologies
- Hubspot or similar marketing automation platform
- Google Analytics and Google Ads
- Social media platforms (LinkedIn, Facebook, Twitter, etc.)
- Email marketing software (e.g., Mailchimp, Constant Contact)
- CMS (e.g., Wordpress)
- Zoom for webinars and virtual events
ASSUMPTION: The successful candidate will have experience with the tools and technologies listed above and be able to quickly learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Live the Six: nCino's core values, which include being customer-obsessed, one team, one dream, embrace change, think big, and have fun
- Inclusive environment where all perspectives and experiences are welcome
- Support for employee growth and development
Work Style:
- Collaborative and cross-functional team environment
- Fast-paced and dynamic work environment
- Focus on results and continuous improvement
Self-Assessment Questions:
- Do you align with nCino's core values, particularly being customer-obsessed and embracing change?
- Are you comfortable working in a remote, independent setting with minimal supervision?
- Do you thrive in a fast-paced, dynamic work environment and enjoy taking on new challenges?
ASSUMPTION: The successful candidate will be a strong cultural fit with nCino's values and work style, demonstrating a customer-obsessed mindset, adaptability, and a results-driven approach.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a remote work environment with minimal supervision
- Keeping up with the fast-paced and dynamic nature of the digital marketing and event coordination industries
- Balancing the demands of digital marketing campaigns and event coordination
ASSUMPTION: The successful candidate will be organized, proactive, and able to manage their time effectively to overcome these challenges.
📈 Similar Roles Comparison
- This role combines digital marketing and event coordination responsibilities, which may differ from other marketing roles that focus solely on one aspect or the other
- nCino's commitment to employee growth and development provides ample opportunities for professional advancement, which may not be available in smaller or less established organizations
- As a mid-senior level role, this position offers a high degree of responsibility and autonomy, which may differ from entry-level or junior marketing roles
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to other marketing positions in the industry.
📝 Sample Projects
- Developing and executing a successful Google Ads campaign to drive traffic and conversions for a new product launch
- Planning and coordinating a virtual event or webinar, including managing speakers, logistics, and promotion
- Conducting market research and analyzing data to inform digital marketing strategy and improve campaign performance
ASSUMPTION: The successful candidate will have experience with similar projects and be able to provide specific examples of their achievements in digital marketing and event coordination.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall marketing strategy and organization?
- What opportunities are there for professional growth and development within the marketing department or the company as a whole?
- How does nCino support work-life balance for remote employees?
- What are the biggest challenges facing the digital marketing and event coordination teams, and how can this role help address them?
ASSUMPTION: The successful candidate will be proactive in asking insightful questions to demonstrate their interest in the role and understanding of nCino's business.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing and event coordination experience and skills
- Prepare a portfolio or examples of your work, including successful digital marketing campaigns and events you have managed
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
