Digital Marketing Specialist (E-Commerce Performance Marketing)

📌 Core Information

🔹 Job Title: Digital Marketing Specialist (E-Commerce Performance Marketing)

🔹 Company: UNIQLO

🔹 Location: UQ Head office Vietnam, Ho Chi Minh City, Vietnam

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 27, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Achieving targets for UNIQLO E-Commerce sales, sessions, CVR, and app membership by collaborating with stakeholders.
• Strategic planning and execution of customer acquisition and engagement campaigns across various paid channels to maximize effectiveness and drive revenue.
• Measuring and reporting performance of all digital marketing campaigns, assessing results against goals (ROI and KPIs).
• Managing communication with multiple agencies and cross-functional departments to enhance performance of E-Commerce marketing channels.
• Identifying market trends and insights to optimize spending and performance based on the insights.

ASSUMPTION: This role requires a high level of independence and collaboration, with a focus on driving results through data-driven decision making and strategic planning.

📋 Key Responsibilities

✅ Achieve targets for UNIQLO E-Commerce sales, sessions, CVR, and app membership by collaborating with stakeholders.

✅ Plan and manage customer acquisition and engagement campaigns to maximize the effectiveness of performance marketing across various paid channels, including APP, SEM, Display Network, Affiliate, O2O, etc., to drive revenue and increase ROI.

✅ Measure and report performance of all digital marketing campaigns and assess results against goals (ROI and KPIs) on a daily, weekly, and monthly basis.

✅ Master the usages of different tracking platforms such as GA4, Google Search Console, Appflyer, or anything relevant.

✅ Manage communication with multiple agencies and cross-functional departments to enhance the performance of E-Commerce marketing channels.

✅ Identify market trends and insights to optimize spending and performance based on the insights.

✅ Plan and coordinate to prepare the contents and creatives together with related team members for maximizing ads performance and bringing the best possible return from digital advertisement.

ASSUMPTION: This role involves a high degree of multitasking, prioritization, and attention to detail, as well as strong communication and collaboration skills.

🎯 Required Qualifications

Education: Bachelor’s degree with major in Marketing or related fields.

Experience: More than 5 years of experience in digital marketing fields, E-Commerce, and/or digital marketing agency; especially experience in planning/optimizing for E-Commerce performance marketing.

Required Skills:

• Strong customer-service orientation, ability to prioritize multiple initiatives, and desire to deliver end-to-end solutions.
• Strong leadership and ownership to manage each responsible channel independently while collaborating with all stakeholders to realize committed goals.
• Strong organizational skills: ability to prioritize multiple tasks in a fast-paced environment and work under deadlines.
• Good analytical skills to draw insights from data and reflect them to actions.
• Good MS Office (Word, Excel, and PowerPoint) skills.
• Enjoy being hands-on and aspire to be a natural business partner.
• Basic SQL or knowledge of using Report/Data Addons will be a plus.

Preferred Skills:

• Experience in retail or FMCG, especially fashion retail.
• English: Business level (both written and verbal).

ASSUMPTION: The ideal candidate will have a strong background in digital marketing, with a focus on E-Commerce performance marketing, and a proven track record of driving results through data-driven decision making and strategic planning.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Digital Marketing Specialist role in Vietnam, the estimated salary range is 25,000,000 - 35,000,000 VND per month (approximately $1,080 - $1,500 USD).

Benefits:

• Staff Discount
• Attractive salary package and twice bonus per year
• 24/7 Healthcare & Accidental insurance since the onboarding day (cover for 01 family member of staff)

Working Hours: Full-time position with standard working hours (Monday to Friday, 8:30 AM to 5:30 PM, with a 1-hour lunch break).

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and qualifications. The benefits package is competitive and designed to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Retail (Fashion)

Company Size: UNIQLO is part of the Fast Retailing Group, which has over 10,000 employees globally. As a large corporation, UNIQLO offers numerous opportunities for career growth and development.

Founded: UNIQLO was founded in 1984, with its headquarters in Tokyo, Japan.

Company Description:

• UNIQLO is a global clothing retailer that focuses on providing high-quality, affordable, and stylish apparel for men, women, children, and babies.
• The company is known for its innovative fabrics, such as HEATTECH and AIRism, which provide exceptional comfort and functionality.
• UNIQLO's LifeWear concept emphasizes simplicity, quality, and longevity, with a commitment to creating clothing that is designed to be of the time and for the time.

Company Specialties:

• Fast Fashion
• E-Commerce
• Retail Marketing
• Global Expansion

Company Website: https://www.uniqlo.com/vn/

ASSUMPTION: UNIQLO's focus on innovation, quality, and affordability has contributed to its rapid growth and success in the global fashion retail market.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, with the expectation of 5-10 years of experience in digital marketing, E-Commerce, and/or digital marketing agency.

Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager and collaborate with various internal teams, such as E-Commerce, Merchandising, and Creative, as well as external agencies.

Work Arrangement: This is an on-site position, with the expectation of working from the UQ Head office Vietnam in Ho Chi Minh City, Vietnam.

Growth Opportunities:

• Progression to a senior role within the Marketing department, such as Marketing Manager or Senior Marketing Manager.
• Expansion into other areas of the business, such as E-Commerce or Merchandising, based on the candidate's interests and skills.
• Opportunities to work on international projects and gain global experience.

ASSUMPTION: UNIQLO's large size and global presence offer numerous opportunities for career growth and development, both within the Marketing department and across the broader organization.

🌍 Location & Work Environment

Office Type: The UQ Head office Vietnam is a modern, professional office environment with a collaborative and dynamic work culture.

Office Location(s): UQ Head office Vietnam, Ho Chi Minh City, Vietnam

Geographic Context:

• Ho Chi Minh City is the largest city in Vietnam, with a population of over 9 million people.
• The city is a major economic hub and a center for commerce, finance, culture, and tourism in Southeast Asia.
• Ho Chi Minh City is known for its vibrant street life, rich history, and diverse cultural attractions.

Work Schedule: Standard working hours are Monday to Friday, 8:30 AM to 5:30 PM, with a 1-hour lunch break. Overtime may be required during peak periods or to meet project deadlines.

ASSUMPTION: The UQ Head office Vietnam offers a modern and collaborative work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the Marketing Manager and relevant team members
• Final interview with the Marketing Director
• Job offer and onboarding

Key Assessment Areas:

• Digital marketing skills and experience
• Data analysis and interpretation
• Strategic planning and execution
• Communication and collaboration skills
• Cultural fit and alignment with UNIQLO's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of UNIQLO's brand, products, and target audience.
• Showcase your ability to analyze data and draw insights to drive marketing strategies and improve performance.

ATS Keywords: Digital Marketing, E-Commerce, Performance Marketing, Customer Acquisition, Customer Engagement, ROI Optimization, Market Trends, Data Analysis, MS Office, SQL, GA4, Google Search Console, Appflyer

ASSUMPTION: The interview process is designed to assess the candidate's technical skills, strategic thinking, and cultural fit with UNIQLO's values and work environment.

🛠️ Tools & Technologies

• Google Analytics 4 (GA4)
• Google Search Console
• Appflyer
• MS Office (Word, Excel, PowerPoint)
• SQL
• Various digital marketing platforms (e.g., Google Ads, Facebook Ads, etc.)

ASSUMPTION: The Digital Marketing Specialist will be expected to have a strong working knowledge of various digital marketing platforms and tools, as well as proficiency in MS Office and SQL.

👔 Cultural Fit Considerations

Company Values:

• Quality
• Innovation
• Simplicity
• Affordability
• Sustainability

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to change
• Customer-centric and committed to delivering exceptional customer experiences

Self-Assessment Questions:

• Do you align with UNIQLO's values, particularly in terms of quality, innovation, and affordability?
• Are you comfortable working in a fast-paced, dynamic, and collaborative environment?
• Do you have a strong customer-service orientation and a desire to deliver end-to-end solutions?

ASSUMPTION: UNIQLO's work culture is characterized by a strong focus on collaboration, innovation, and customer-centricity, with a commitment to delivering high-quality, affordable, and sustainable products and services.

⚠️ Potential Challenges

• Managing multiple agencies and stakeholders to enhance E-Commerce marketing channel performance.
• Keeping up with the latest digital marketing trends and best practices to optimize performance and drive results.
• Balancing the need for data-driven decision making with the need for creativity and innovation in marketing campaigns.
• Adapting to the fast-paced and dynamic nature of the retail industry, with a focus on E-Commerce and digital marketing.

ASSUMPTION: The Digital Marketing Specialist will need to be adaptable, proactive, and strategic in their approach to overcome these challenges and drive success in their role.

📈 Similar Roles Comparison

• Compared to other Digital Marketing Specialist roles, this position places a greater emphasis on E-Commerce performance marketing and customer acquisition strategies.
• UNIQLO's focus on affordability and accessibility makes this role unique, as it requires a strong understanding of the mass market and the ability to drive results through cost-effective marketing strategies.
• Career progression in this role may involve expanding into other areas of the business, such as E-Commerce or Merchandising, based on the candidate's interests and skills.

ASSUMPTION: This role offers a unique opportunity to work for a global fashion retailer with a strong focus on innovation, quality, and affordability, with ample opportunities for career growth and development.

📝 Sample Projects

• Developing and executing a targeted digital marketing campaign to drive E-Commerce sales and app membership during a major promotional event.
• Analyzing customer data to identify trends and insights, and using this information to optimize marketing strategies and improve performance.
• Collaborating with cross-functional teams to create engaging and visually appealing content for digital marketing campaigns, with a focus on maximizing ad performance and driving results.

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for the Digital Marketing Specialist role at UNIQLO.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing department, and how this role fits into the broader organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does UNIQLO support the professional development and growth of its employees, particularly within the Marketing department?
• What are the most challenging aspects of working in digital marketing for E-Commerce at UNIQLO, and how has the team overcome these challenges in the past?
• How does UNIQLO measure and evaluate the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important for this role?

ASSUMPTION: Asking these questions will help the candidate better understand the role, the team, and the company, and demonstrate their interest in and preparation for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on digital marketing, E-Commerce, and performance marketing.
• Prepare examples of your past work or projects that demonstrate your ability to analyze data, develop strategic marketing plans, and drive results.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.