Digital Marketing Specialist / Merchandising

📌 Core Information

🔹 Job Title: Digital Marketing Specialist / Merchandising

🔹 Company: Syarah

🔹 Location: Amman, Jordan

🔹 Job Type: On-site

🔹 Category: Digital Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning and executing seasonal and tactical campaigns
• Managing the event calendar and coordinating with internal stakeholders
• Overseeing creative assets for high-quality, brand-aligned execution across all channels
• Collaborating with cross-functional teams to ensure campaign alignment across channels and touchpoints

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills to manage multiple priorities and coordinate with various departments.

📋 Key Responsibilities

✅ Own the event calendar (seasonal and tactical campaigns)

✅ Coordinate with copywriters, designers, and performance teams to ensure the timely rollout of campaign materials

✅ Manage homepage, internal page banners, and all internal marketing spaces

✅ Ensure campaign alignment across channels and touchpoints

✅ Request and collect deals/promotions from relevant departments

✅ Review deal mechanics to ensure they meet marketing and commercial requirements

✅ Track deal performance, collaborating with the marketing analytics team to measure success and optimize future campaigns

✅ Lead the creation of local language/content, ensuring relevance to target audiences

✅ Manage and direct the designer in creating assets, including banners, short-form videos, reels, and motion graphics

✅ Approve and ensure quality, consistency, and brand alignment across all creative outputs

ASSUMPTION: This role involves a significant amount of project management, stakeholder coordination, and creative oversight to deliver successful campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years in merchandising, trade marketing, or campaign management roles

Required Skills:

• Proven ability to manage campaign/event calendars and coordinate across multiple departments
• Strong project management skills with excellent attention to detail and deadlines
• Expert with marketing analytics and using performance data to improve campaigns
• Excellent communication skills and the ability to manage multiple priorities in a fast-paced environment

Preferred Skills:

• Fluency in Arabic and English
• Experience with Adobe Creative Suite or similar design tools

ASSUMPTION: Candidates with experience in the automotive industry or e-commerce may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: JD 2,500 - 3,500 per month (Based on experience level and market standards for the role in Amman, Jordan)

Benefits:

• Health insurance
• Dental insurance
• Life insurance
• Retirement plan
• Performance-based bonuses

Working Hours: Full-time (40 hours/week), Sunday to Thursday, 9:00 AM to 6:00 PM

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Syarah operates in the competitive and rapidly evolving automotive e-commerce industry, focusing on used cars and digital automotive commerce.

Company Size: Syarah has 201-500 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: Syarah was founded in 2015, with a mission to change how people buy their cars in Saudi Arabia and the Middle East.

Company Description:

• Syarah offers an end-to-end digital car buying experience, allowing customers to buy their next car from the comfort of their living rooms.
• The company builds systems to manage sourcing, inspection, photography, merchandising, reconditioning, financing, insurance, shipping, and more.
• Syarah aims to turn car buying into an experience of delight, comfort, and peace of mind.

Company Specialties:

• Automotive
• Auto Sales
• eCommerce
• Pre-owned cars eCommerce
• Retail
• Used Cars
• AutoTech
• Car Financing
• Car Inspection

Company Website: syarah.com

ASSUMPTION: Syarah's focus on digital automotive commerce and customer experience sets it apart in the competitive automotive market.

📊 Role Analysis

Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in merchandising, trade marketing, or campaign management.

Reporting Structure: The Digital Marketing Specialist / Merchandising will report directly to the Marketing Manager.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific tasks.

Growth Opportunities:

• Advancement to senior roles within the marketing department
• Expansion into other areas of the business, such as sales or operations
• International opportunities as Syarah continues to grow and expand its reach

ASSUMPTION: With Syarah's rapid growth and expansion, there are ample opportunities for career progression and development within the company.

🌍 Location & Work Environment

Office Type: Syarah's Amman office is a modern, collaborative workspace with a mix of open-plan and private work areas.

Office Location(s): Syarah's Amman office is located in the heart of the city, with easy access to public transportation and amenities.

Geographic Context:

• Amman is the capital and largest city of Jordan, with a population of over 4 million people.
• The city offers a mix of modern and traditional architecture, with a rich history and cultural heritage.
• Amman has a Mediterranean climate, with mild winters and hot, dry summers.

Work Schedule: The work schedule is Sunday to Thursday, from 9:00 AM to 6:00 PM, with a one-hour lunch break.

ASSUMPTION: Amman's vibrant culture, historic sites, and diverse food scene make it an attractive location for both locals and expats.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Marketing Manager and a team member
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Campaign management skills and experience
• Project management skills and attention to detail
• Communication and stakeholder management skills
• Cultural fit and alignment with Syarah's core values

Application Tips:

• Highlight relevant campaign management experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Syarah's mission and values
• Prepare examples of successful campaigns you've managed, including challenges faced and outcomes achieved
• Research Syarah's competitors and industry trends to showcase your knowledge and enthusiasm for the role

ATS Keywords: Campaign Management, Merchandising, Trade Marketing, Project Management, Event Calendar, Creative Oversight, Marketing Analytics, Performance Data, Stakeholder Coordination, Brand Alignment

ASSUMPTION: Syarah's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
• Google Analytics
• Social media management platforms (Hootsuite, Buffer, etc.)
• Project management tools (Asana, Trello, etc.)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Familiarity with these tools and technologies is preferred, but not always required. Syarah is open to training the right candidate on any necessary tools.

👔 Cultural Fit Considerations

Company Values:

• Tolerance
• Transparency
• Respect
• Integrity
• Positivity

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and proactive
• Data-informed and analytical

Self-Assessment Questions:

• Do you embrace and promote diversity and inclusion in your work environment?
• Are you comfortable working in a fast-paced, dynamic startup environment?
• Do you thrive in a collaborative, team-oriented work culture?

ASSUMPTION: Syarah values candidates who align with their core values and work style, as this fosters a positive and productive work environment.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Coordinating with various departments and stakeholders to ensure campaign alignment
• Adapting to the unique challenges and opportunities of the automotive e-commerce industry
• Working in a rapidly growing and evolving company, with frequent changes and adjustments

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a proactive, adaptable mindset.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on merchandising and campaign management, rather than brand strategy or advertising
• The automotive e-commerce industry is competitive and rapidly evolving, with a strong emphasis on digital marketing and customer experience
• This role offers opportunities for career growth and development within Syarah's marketing department or other areas of the business

ASSUMPTION: Candidates should research similar roles in the automotive e-commerce industry to better understand the unique aspects of this position and the industry as a whole.

📝 Sample Projects

• Managing a successful seasonal campaign, including event calendar planning, creative asset creation, and performance tracking
• Collaborating with cross-functional teams to launch a new promotional offer, ensuring alignment across channels and touchpoints
• Optimizing campaign performance through data analysis and A/B testing, resulting in improved conversion rates and ROI

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, providing candidates with a clear understanding of the expectations and requirements.

❓ Key Questions to Ask During Interview

• Can you describe the typical campaign lifecycle at Syarah, from planning to execution and analysis?
• How does Syarah ensure brand consistency and alignment across various channels and touchpoints?
• What opportunities are there for professional growth and development within the marketing department and the company as a whole?
• How does Syarah foster a collaborative and inclusive work environment, and what steps are taken to promote diversity and inclusion?
• What are the most significant challenges facing the automotive e-commerce industry, and how does Syarah differentiate itself from competitors?

ASSUMPTION: These questions are designed to provide candidates with a deeper understanding of the role, the company, and the industry, as well as an opportunity to demonstrate their knowledge and enthusiasm for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your campaign management experience, project management skills, and relevant achievements
• Write a cover letter that demonstrates your understanding of Syarah's mission and values, and your enthusiasm for the role
• Prepare examples of successful campaigns you've managed, including challenges faced and outcomes achieved
• Follow up with Syarah's HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.