📌 Core Information
🔹 Job Title: Senior Digital Performance Marketing Executive
🔹 Company: Careem
🔹 Location: Amman, Jordan
🔹 Job Type: Full-time, Hybrid (4 days in office, 1 day remote)
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: Mid-Senior level (2-4 years)
🔹 Remote Status: Hybrid (with remote work options)
🚀 Job Overview
Key aspects of this role include:
- Planning, launching, and optimizing digital marketing campaigns across various channels
- Monitoring campaign performance and providing regular reports
- Collaborating with teams on budget pacing, bid strategies, and automation support
- Working with internal and external stakeholders to gather campaign requirements and creative assets
- Assisting in A/B testing and experimentation to improve campaign performance
ASSUMPTION: This role requires a strong foundation in digital marketing and a keen interest in driving growth through data, experimentation, and automation. The ideal candidate will have experience in performance marketing and be comfortable working with large datasets.
📋 Key Responsibilities
✅ Campaign Execution & Support: Assist in planning, launching, and optimizing digital campaigns across Paid Search, Social, Display Programmatic, and Video. Work with internal and external stakeholders to gather campaign requirements and creative assets.
✅ Performance Tracking & Reporting: Monitor campaign metrics and performance through dashboards. Support the Marketing Manager with daily, weekly, and monthly reports on campaign effectiveness, spend, and ROI.
✅ Tools & Platforms: Hands-on experience running campaigns across multiple platforms like Google, Meta, Tiktok, Snapchat, Apple, etc. Experience with measurement platforms like Google Analytics, MMPs, Firebase, etc.
✅ Data-Driven Optimization: Assist in A/B testing and experimentation across platforms to improve CTR, CVR, and cost efficiency. Collaborate with teams on budget pacing, bid strategies, and automation support.
✅ Process Support: Assist in preparing campaign briefs and internal documentation. Support in automating routine reporting tasks and QA processes.
ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and data analysis. Strong organizational skills and attention to detail are crucial for success in this role.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-4 years of experience in digital marketing
Required Skills:
- Proven experience in digital marketing, with a focus on performance marketing
- Familiarity with advertising platforms (Google Ads, Meta Ads) and marketing analytics tools
- Understanding of performance metrics like CPC, CPA, ROAS, and LTV
- Comfort working with large datasets and eagerness to learn tools like Looker, Excel, and SQL
- Strong communication and time management skills
- Self-motivated with high attention to detail and the ability to thrive in a fast-paced environment
Preferred Skills:
- Experience with automation tools and platforms
- Fluency in Arabic and English
ASSUMPTION: Candidates with a proven track record in digital marketing and a passion for data-driven decision making will excel in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is typically between 3,500 - 5,500 JOD (Jordanian Dinar) per month, based on industry standards for mid-senior level marketing roles in Amman. This estimate may vary depending on the candidate's experience and qualifications.
Benefits:
- Healthcare benefits
- Fitness reimbursements for health activities including gym, health club, and training classes
- Unlimited vacation days per year
- Work 4 days a week in the office and 1 day from home, with the option to work remotely from any country in the world for 30 days a year
Working Hours: Full-time, with standard working hours from Sunday to Thursday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications. Careem offers a competitive benefits package to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Careem operates in the transportation, technology, and logistics sectors, offering a wide range of services through its Everything App, including ride-hailing, food delivery, and payment solutions.
Company Size: Careem is a mid-sized company with 1,001-5,000 employees globally, providing ample opportunities for growth and collaboration.
Founded: Careem was founded in 2012 and has since expanded to operate in over 70 cities across 10 countries in the Middle East and North Africa.
Company Description:
- Careem is a purpose-driven organization focused on simplifying and improving the lives of people in the region
- The company offers a platform for regional talent to thrive and for entrepreneurs to scale their businesses
- Careem is committed to creating a positive impact in the communities it serves
Company Specialties:
- Transportation and logistics services
- Technology and software development
- Payment solutions and financial services
Company Website: www.careem.com
ASSUMPTION: Careem's focus on purpose and impact sets it apart in the region's tech industry, providing a unique opportunity for candidates to make a meaningful difference in people's lives.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and advancement within the marketing department and the organization as a whole
Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, including product, design, and content
Work Arrangement: Hybrid, with 4 days in the office and 1 day remote, providing flexibility and work-life balance
Growth Opportunities:
- Careem offers opportunities for professional development and career progression within the marketing department and the broader organization
- The company encourages internal mobility and provides access to learning and development resources
- Careem's fast-paced environment presents numerous opportunities for growth and innovation
ASSUMPTION: The Senior Digital Performance Marketing Executive role offers a unique opportunity to drive impact and grow both personally and professionally within a dynamic and purpose-driven organization.
🌍 Location & Work Environment
Office Type: Careem's Amman office is a modern, collaborative workspace designed to foster creativity and productivity
Office Location(s): King Hussein Business Park, Building 7, Amman, Jordan
Geographic Context:
- Amman is the capital and largest city of Jordan, with a population of over 4 million people
- The city offers a mix of modern amenities and historic sites, providing a unique blend of urban and cultural experiences
- Amman's central location in the Middle East makes it an ideal hub for regional business operations
Work Schedule: Standard working hours are from Sunday to Thursday, 9:00 AM to 6:00 PM, with a 1-hour lunch break. Careem offers flexible work arrangements, including remote work options and unlimited vacation days.
ASSUMPTION: Careem's Amman office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Careem careers portal
- Phone or video screening with the HR team
- Technical assessment or case study presentation
- Final round interviews with the hiring manager and relevant team members
- Background check and onboarding
Key Assessment Areas:
- Digital marketing expertise and campaign management skills
- Data analysis and reporting capabilities
- Communication and collaboration skills
- Problem-solving and critical thinking abilities
- Alignment with Careem's mission, values, and company culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Careem's mission and values in your application materials
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
- Showcase your creativity and innovation in your approach to digital marketing campaigns
ATS Keywords: Digital Marketing, Performance Marketing, Campaign Management, Data Analysis, A/B Testing, Google Ads, Meta Ads, Google Analytics, SQL, Looker, Excel, Marketing Analytics, Budget Pacing, Automation, Stakeholder Management, Cross-functional Collaboration
ASSUMPTION: Careem's recruitment process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Google Ads (Search, Display, Video)
- Meta Ads (Facebook, Instagram, Messenger)
- Tiktok Ads
- Snapchat Ads
- Apple Search Ads
- Google Analytics
- MMPs (Mobile Measurement Partners)
- Firebase
- Looker
- Excel
- SQL
- Automation tools (e.g., Google Ads Scripts, Meta Ads Manager)
ASSUMPTION: The Senior Digital Performance Marketing Executive will work with a wide range of tools and platforms to execute and optimize digital marketing campaigns, track performance, and drive growth for Careem's business verticals.
👔 Cultural Fit Considerations
Company Values:
- Simplify and improve
- Focus on impact
- Build an awesome organization
- Act with integrity
- Take ownership
- Collaborate and care
Work Style:
- Careem fosters a dynamic, fast-paced work environment
- The company encourages innovation, creativity, and continuous learning
- Careem values collaboration, open communication, and cross-functional teamwork
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments?
- Are you passionate about driving impact and creating meaningful change?
- Do you enjoy working collaboratively with cross-functional teams?
- Are you comfortable working with large datasets and data-driven decision making?
- Do you align with Careem's mission and values?
ASSUMPTION: Careem's culture is built on a foundation of purpose, innovation, and collaboration, providing an ideal fit for candidates who are passionate about driving impact and creating meaningful change.
⚠️ Potential Challenges
- Careem's fast-paced environment may require candidates to adapt quickly to changing priorities and workloads
- The role may involve working with tight deadlines and managing multiple campaigns simultaneously
- Careem's hybrid work arrangement may require candidates to commute to the office for key planning meetings, workshops, or campaign kickoffs
- Amman's traffic congestion may impact commuting time and work-life balance
ASSUMPTION: While Careem offers numerous opportunities for growth and development, candidates should be prepared to navigate the challenges that come with working in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Careem's Senior Digital Performance Marketing Executive role is similar to other mid-senior level marketing roles in the region, but with a focus on driving impact and creating meaningful change
- Careem's hybrid work arrangement provides more flexibility than traditional on-site roles, but may require more self-motivation and time management skills
- Careem's focus on purpose and impact sets it apart from other regional tech companies, providing a unique opportunity for candidates to make a meaningful difference in people's lives
ASSUMPTION: Careem's Senior Digital Performance Marketing Executive role offers a unique blend of strategic planning, hands-on execution, and data analysis, providing an ideal fit for candidates with a strong foundation in digital marketing and a passion for driving impact.
📝 Sample Projects
- Developing and executing a multi-channel digital marketing campaign to drive user acquisition and engagement for Careem's ride-hailing service
- Analyzing campaign performance data to optimize spend, improve ROI, and maximize user lifetime value
- Collaborating with cross-functional teams to create and implement A/B tests to improve campaign performance and user experience
ASSUMPTION: Careem's Senior Digital Performance Marketing Executive will work on a variety of projects that drive impact and create meaningful change for the company's business verticals.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Careem support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Careem measure the success and impact of its marketing campaigns?
- What are the key challenges facing the marketing department, and how can this role help address them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to driving impact for Careem's business verticals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Careem's careers portal
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for phone or video screening with the HR team, focusing on your digital marketing expertise and cultural fit with Careem
- If selected, complete a technical assessment or case study presentation to demonstrate your campaign management and data analysis skills
- Prepare for final round interviews with the hiring manager and relevant team members, focusing on your problem-solving skills, creativity, and innovation in digital marketing
- Follow up with the Careem HR team one week after your final interview to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
