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Digital Marketing Specialist – Performance Marketing

CORSAIR
Full-time
Remote
Worldwide

πŸ“Œ Core Information

πŸ”Ή Job Title: Digital Marketing Specialist – Performance Marketing

πŸ”Ή Company: CORSAIR

πŸ”Ή Location: Remote (US)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 30, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Yes

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing paid social strategies to drive global D2C eCommerce growth
  • Managing and optimizing campaigns across various stages of the funnel
  • Collaborating cross-functionally with creative, product, analytics, and eCommerce teams
  • Analyzing performance data and deriving insights to continuously improve KPIs

ASSUMPTION: This role requires a strong focus on performance marketing, with a data-driven approach to identify what moves the needle across various markets.

πŸ“‹ Key Responsibilities

βœ… Develop and execute paid social strategies to acquire new customers and drive revenue globally

βœ… Launch, monitor, and optimize campaigns at every stage of the funnel with a focus on ROAS, CAC, LTV, and scale

βœ… Partner with the creative team to brief, test, and iterate ad creatives for high-performing assets

βœ… Build and test audience segments using 1st and 3rd party data, platform-native tools, lookalike modeling, and behavioral targeting

βœ… Analyze performance data and A/B test results to continuously improve KPIs; create weekly/monthly reports highlighting insights and actions

βœ… Stay ahead of platform changes, new ad formats, and algorithm updates; identify opportunities to pilot new channels or betas

βœ… Assist in managing campaign budgets and forecasting spend across markets and platforms in alignment with business goals

ASSUMPTION: This role requires a performance-first mindset, creative testing rigor, and analytical precision to identify what moves the needle across various markets.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-4 years of hands-on experience managing paid social campaigns with a focus on D2C eCommerce

Required Skills:

  • Proven track record of profitably scaling campaigns across Meta Ads, TikTok Ads, and/or Reddit Ads
  • Ability to manage multiple accounts across multiple brands under the Corsair umbrella
  • Experience operating in global markets, with an understanding of international targeting, localization, and time zone optimization
  • Strong grasp of performance metrics (e.g., ROAS, CPA, CTR, CVR, AOV, LTV) and the ability to derive insights from large datasets
  • Comfortable working with cross-functional teams and balancing multiple projects simultaneously
  • Highly organized with excellent attention to detail and a passion for testing and experimentation

Preferred Skills:

  • Fluency in multiple languages
  • Experience with eCommerce platforms (e.g., Shopify, Magento, BigCommerce)
  • Knowledge of SQL or other data querying languages

ASSUMPTION: Candidates should have a strong understanding of performance metrics and the ability to derive insights from data. Experience in global markets and managing multiple brands is a plus.

πŸ’° Compensation & Benefits

Salary Range: $65,000 - $80,000 USD per year

Benefits:

  • Health, dental, and vision insurance
  • 401(k) matching
  • Paid time off (vacation, sick, and holidays)
  • Employee discounts on CORSAIR products

Working Hours: Full-time, with flexible hours to accommodate global markets

ASSUMPTION: The salary range provided is based on the company's stated range and industry standards for similar roles.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: CORSAIR operates in the computer hardware manufacturing industry, focusing on gaming systems, consumer electronics, and gaming peripherals

Company Size: CORSAIR has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: 1994, with headquarters in Milpitas, California

Company Description:

  • Founded in 1994, CORSAIR is a leading global developer and manufacturer of high-performance gaming and streaming gear
  • Offers a complete range of products, including gaming peripherals, components, and accessories
  • Has a passionate base of loyal customers due to its gamer- and creator-centric design philosophy, commitment to high performance, and professional quality

Company Specialties:

  • Gaming Systems
  • Consumer Electronics
  • Gaming Peripherals
  • Computer Hardware
  • PC Peripherals

Company Website: http://www.corsair.com

ASSUMPTION: CORSAIR's focus on the gaming and streaming market provides opportunities for applicants interested in these industries.

πŸ“Š Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the marketing department

Reporting Structure: This role reports directly to the Senior Marketing Manager, Performance Marketing

Work Arrangement: Remote, with flexible hours to accommodate global markets

Growth Opportunities:

  • Potential to take on more responsibility and advance within the marketing department
  • Opportunities to work on global campaigns and expand skills in international marketing
  • Possibility to collaborate with other departments, such as product, creative, and eCommerce, to gain a broader understanding of the business

ASSUMPTION: This role offers growth opportunities within the marketing department and the chance to work on global campaigns.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location required

Office Location(s): N/A (Remote position)

Geographic Context:

  • This role can be performed from any location within the United States
  • Applicants should be comfortable working in a remote environment and collaborating with team members across different time zones
  • Candidates should have a reliable internet connection and a suitable workspace for remote work

Work Schedule: Full-time, with flexible hours to accommodate global markets

ASSUMPTION: Applicants should be comfortable working in a remote environment and have a reliable internet connection and suitable workspace for remote work.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the HR team
  • Technical assessment or case study
  • Final interview with the hiring manager and/or team members

Key Assessment Areas:

  • Performance marketing skills and experience
  • Data analysis and interpretation
  • Cross-functional collaboration and communication
  • Problem-solving and critical thinking

Application Tips:

  • Highlight relevant experience in paid social campaigns and global markets
  • Demonstrate a strong understanding of performance metrics and data analysis
  • Showcase your ability to work collaboratively with cross-functional teams
  • Tailor your resume and cover letter to emphasize your skills and experience in performance marketing

ATS Keywords: Paid social, performance marketing, global markets, data analysis, cross-functional collaboration, campaign management, ROAS, CAC, LTV

ASSUMPTION: The interview process may vary depending on the company's needs and the applicant's qualifications.

πŸ› οΈ Tools & Technologies

  • Meta Ads Manager
  • TikTok Ads Manager
  • Reddit Ads
  • Google Analytics
  • Data visualization tools (e.g., Tableau, Power BI)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: Applicants should have experience with paid social platforms and data analysis tools.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Gamer-centric design philosophy
  • Commitment to high performance and professional quality
  • Passion for testing and experimentation

Work Style:

  • Data-driven and performance-focused
  • Collaborative and cross-functional
  • Adaptable and responsive to change

Self-Assessment Questions:

  • Do you have a strong understanding of performance metrics and the ability to derive insights from data?
  • Are you comfortable working with cross-functional teams and balancing multiple projects simultaneously?
  • Do you have a passion for testing and experimentation, and a commitment to high performance?

ASSUMPTION: Applicants should assess their fit with the company's values and work style before applying.

⚠️ Potential Challenges

  • Managing multiple accounts across multiple brands under the Corsair umbrella
  • Operating in global markets, with an understanding of international targeting, localization, and time zone optimization
  • Balancing multiple projects simultaneously and meeting tight deadlines
  • Staying up-to-date with platform changes, new ad formats, and algorithm updates

ASSUMPTION: Applicants should be prepared to manage multiple accounts, work in global markets, and adapt to changes in the industry.

πŸ“ˆ Similar Roles Comparison

  • This role focuses on paid social campaigns, while other marketing roles may focus on SEO, content marketing, or email marketing
  • Global markets experience is a significant aspect of this role, whereas other marketing roles may focus primarily on domestic markets
  • Career progression in this role may involve advancing within the marketing department or taking on more responsibility for global campaigns

ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other marketing positions.

πŸ“ Sample Projects

  • Developing and executing a global paid social campaign to drive revenue and customer acquisition
  • Analyzing campaign performance data to identify trends and optimize KPIs
  • Collaborating with the creative team to test and iterate ad creatives for high-performing assets

ASSUMPTION: Applicants should be prepared to work on global campaigns and analyze performance data to optimize KPIs.

❓ Key Questions to Ask During Interview

  • How does this role fit into the overall marketing strategy for CORSAIR?
  • What are the biggest challenges facing the performance marketing team currently, and how can this role help address them?
  • How does the company support the professional development and growth of its marketing team members?
  • What are the most important priorities for this role in the first 30, 60, and 90 days?
  • How does the company approach cross-functional collaboration and communication within the marketing department?

ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and the company.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience in paid social campaigns and global markets
  • Prepare for the interview by researching CORSAIR's products, market position, and competition
  • Follow up with the hiring manager or HR representative after the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.