π Core Information
πΉ Job Title: Digital Marketing Specialist β Performance Marketing
πΉ Company: CORSAIR
πΉ Location: Remote (US)
πΉ Job Type: Full-Time
πΉ Category: Marketing
πΉ Date Posted: May 30, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: Yes
π Job Overview
Key aspects of this role include:
- Developing and executing paid social strategies to drive global D2C eCommerce growth
- Managing and optimizing campaigns across various stages of the funnel
- Collaborating cross-functionally with creative, product, analytics, and eCommerce teams
- Analyzing performance data and deriving insights to continuously improve KPIs
ASSUMPTION: This role requires a strong focus on performance marketing, with a data-driven approach to identify what moves the needle across various markets.
π Key Responsibilities
β
Develop and execute paid social strategies to acquire new customers and drive revenue globally
β
Launch, monitor, and optimize campaigns at every stage of the funnel with a focus on ROAS, CAC, LTV, and scale
β
Partner with the creative team to brief, test, and iterate ad creatives for high-performing assets
β
Build and test audience segments using 1st and 3rd party data, platform-native tools, lookalike modeling, and behavioral targeting
β
Analyze performance data and A/B test results to continuously improve KPIs; create weekly/monthly reports highlighting insights and actions
β
Stay ahead of platform changes, new ad formats, and algorithm updates; identify opportunities to pilot new channels or betas
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Assist in managing campaign budgets and forecasting spend across markets and platforms in alignment with business goals
ASSUMPTION: This role requires a performance-first mindset, creative testing rigor, and analytical precision to identify what moves the needle across various markets.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-4 years of hands-on experience managing paid social campaigns with a focus on D2C eCommerce
Required Skills:
- Proven track record of profitably scaling campaigns across Meta Ads, TikTok Ads, and/or Reddit Ads
- Ability to manage multiple accounts across multiple brands under the Corsair umbrella
- Experience operating in global markets, with an understanding of international targeting, localization, and time zone optimization
- Strong grasp of performance metrics (e.g., ROAS, CPA, CTR, CVR, AOV, LTV) and the ability to derive insights from large datasets
- Comfortable working with cross-functional teams and balancing multiple projects simultaneously
- Highly organized with excellent attention to detail and a passion for testing and experimentation
Preferred Skills:
- Fluency in multiple languages
- Experience with eCommerce platforms (e.g., Shopify, Magento, BigCommerce)
- Knowledge of SQL or other data querying languages
ASSUMPTION: Candidates should have a strong understanding of performance metrics and the ability to derive insights from data. Experience in global markets and managing multiple brands is a plus.
π° Compensation & Benefits
Salary Range: $65,000 - $80,000 USD per year
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Employee discounts on CORSAIR products
Working Hours: Full-time, with flexible hours to accommodate global markets
ASSUMPTION: The salary range provided is based on the company's stated range and industry standards for similar roles.
π Applicant Insights
π Company Context
Industry: CORSAIR operates in the computer hardware manufacturing industry, focusing on gaming systems, consumer electronics, and gaming peripherals
Company Size: CORSAIR has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 1994, with headquarters in Milpitas, California
Company Description:
- Founded in 1994, CORSAIR is a leading global developer and manufacturer of high-performance gaming and streaming gear
- Offers a complete range of products, including gaming peripherals, components, and accessories
- Has a passionate base of loyal customers due to its gamer- and creator-centric design philosophy, commitment to high performance, and professional quality
Company Specialties:
- Gaming Systems
- Consumer Electronics
- Gaming Peripherals
- Computer Hardware
- PC Peripherals
Company Website: http://www.corsair.com
ASSUMPTION: CORSAIR's focus on the gaming and streaming market provides opportunities for applicants interested in these industries.
π Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department
Reporting Structure: This role reports directly to the Senior Marketing Manager, Performance Marketing
Work Arrangement: Remote, with flexible hours to accommodate global markets
Growth Opportunities:
- Potential to take on more responsibility and advance within the marketing department
- Opportunities to work on global campaigns and expand skills in international marketing
- Possibility to collaborate with other departments, such as product, creative, and eCommerce, to gain a broader understanding of the business
ASSUMPTION: This role offers growth opportunities within the marketing department and the chance to work on global campaigns.
π Location & Work Environment
Office Type: Remote, with no physical office location required
Office Location(s): N/A (Remote position)
Geographic Context:
- This role can be performed from any location within the United States
- Applicants should be comfortable working in a remote environment and collaborating with team members across different time zones
- Candidates should have a reliable internet connection and a suitable workspace for remote work
Work Schedule: Full-time, with flexible hours to accommodate global markets
ASSUMPTION: Applicants should be comfortable working in a remote environment and have a reliable internet connection and suitable workspace for remote work.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Performance marketing skills and experience
- Data analysis and interpretation
- Cross-functional collaboration and communication
- Problem-solving and critical thinking
Application Tips:
- Highlight relevant experience in paid social campaigns and global markets
- Demonstrate a strong understanding of performance metrics and data analysis
- Showcase your ability to work collaboratively with cross-functional teams
- Tailor your resume and cover letter to emphasize your skills and experience in performance marketing
ATS Keywords: Paid social, performance marketing, global markets, data analysis, cross-functional collaboration, campaign management, ROAS, CAC, LTV
ASSUMPTION: The interview process may vary depending on the company's needs and the applicant's qualifications.
π οΈ Tools & Technologies
- Meta Ads Manager
- TikTok Ads Manager
- Reddit Ads
- Google Analytics
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Applicants should have experience with paid social platforms and data analysis tools.
π Cultural Fit Considerations
Company Values:
- Gamer-centric design philosophy
- Commitment to high performance and professional quality
- Passion for testing and experimentation
Work Style:
- Data-driven and performance-focused
- Collaborative and cross-functional
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a strong understanding of performance metrics and the ability to derive insights from data?
- Are you comfortable working with cross-functional teams and balancing multiple projects simultaneously?
- Do you have a passion for testing and experimentation, and a commitment to high performance?
ASSUMPTION: Applicants should assess their fit with the company's values and work style before applying.
β οΈ Potential Challenges
- Managing multiple accounts across multiple brands under the Corsair umbrella
- Operating in global markets, with an understanding of international targeting, localization, and time zone optimization
- Balancing multiple projects simultaneously and meeting tight deadlines
- Staying up-to-date with platform changes, new ad formats, and algorithm updates
ASSUMPTION: Applicants should be prepared to manage multiple accounts, work in global markets, and adapt to changes in the industry.
π Similar Roles Comparison
- This role focuses on paid social campaigns, while other marketing roles may focus on SEO, content marketing, or email marketing
- Global markets experience is a significant aspect of this role, whereas other marketing roles may focus primarily on domestic markets
- Career progression in this role may involve advancing within the marketing department or taking on more responsibility for global campaigns
ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other marketing positions.
π Sample Projects
- Developing and executing a global paid social campaign to drive revenue and customer acquisition
- Analyzing campaign performance data to identify trends and optimize KPIs
- Collaborating with the creative team to test and iterate ad creatives for high-performing assets
ASSUMPTION: Applicants should be prepared to work on global campaigns and analyze performance data to optimize KPIs.
β Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for CORSAIR?
- What are the biggest challenges facing the performance marketing team currently, and how can this role help address them?
- How does the company support the professional development and growth of its marketing team members?
- What are the most important priorities for this role in the first 30, 60, and 90 days?
- How does the company approach cross-functional collaboration and communication within the marketing department?
ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and the company.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in paid social campaigns and global markets
- Prepare for the interview by researching CORSAIR's products, market position, and competition
- Follow up with the hiring manager or HR representative after the interview to express your interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.