📌 Core Information
🔹 Job Title: Digital Marketing Specialist - Search & SEO
🔹 Company: Sime Darby
🔹 Location: New Zealand | SDMG | 32 Vestey Dr, Ellerslie, Auckland 1051, New Zealand
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-29
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing Google Search, Display, and Video campaigns
- Developing and executing SEO strategies to boost organic traffic
- Monitoring and reporting campaign performance using GA4, Google Tag Manager, and Looker Studio
- Collaborating with internal teams and external agency partners to support digital initiatives
ASSUMPTION: This role requires a balance of technical skills in SEM and SEO, along with strong communication and collaboration skills to work effectively with various stakeholders.
📋 Key Responsibilities
✅ Implement and optimize Google Search, Display, and Video campaigns
✅ Plan, develop, and execute SEO strategies to grow organic traffic
✅ Manage tracking and reporting via GA4, Google Tag Manager, and Looker Studio
✅ Deliver actionable insights to marketing teams and recommend performance improvements
✅ Troubleshoot and support a wide range of digital platforms in collaboration with internal stakeholders and agency partners
ASSUMPTION: The role may involve occasional after-hours work to ensure campaign performance and platform maintenance.
🎯 Required Qualifications
Education: Relevant tertiary qualification
Experience: 2+ years in SEM and/or SEO
Required Skills:
- Proficient in Google Ads, Google Analytics, GA4, Google Tag Manager, and SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Excellent time management and problem-solving skills
- Experience working across various digital platforms and managing multiple stakeholders
Preferred Skills:
- Google Ads and Google Analytics certifications
- Experience with CMS, email marketing tools, and social media platforms
ASSUMPTION: Candidates with agency experience or a background in managing multiple stakeholders may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: NZD 65,000 - 85,000 per annum (based on experience and market rates for digital marketing specialists in Auckland)
Benefits:
- Flexible working environment
- Career planning and professional development opportunities
- Internally advertised opportunities across NZ and Australasia
- Employee referral scheme
- Paid study leave and paid community service leave
- Discounted shopping, fuel, free eye tests, tax and legal advice, health, travel, and insurance benefits
Working Hours: Full-time, Monday to Friday, with occasional after-hours work as needed
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Sime Darby operates in the automotive industry, distributing and dealing in commercial and private vehicles, with a diverse range of franchises.
Company Size: Sime Darby Motor Group (NZ) Ltd has over 1,000 employees across 70 locations in New Zealand, offering a large and dynamic work environment.
Founded: Sime Darby was founded in 1910 and has since grown into a multinational conglomerate with a significant presence in the automotive industry.
Company Description:
- Sime Darby is one of New Zealand's largest distributors and dealers of commercial and private vehicles
- The company offers a diverse range of automotive brands, including Ferrari, Porsche, Audi, VW, BMW, Hino, Volvo, Mack Trucks, TWL, and Transpecs
- Sime Darby is committed to being the best in the industry, with a focus on skills, knowledge, and customer commitment
Company Specialties:
- Automotive distribution and dealership
- Multi-franchised business
- In-house digital marketing team
Company Website: www.simedarby.com
ASSUMPTION: Sime Darby's diverse range of automotive brands and multi-franchised business model offer unique opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development
Reporting Structure: The role reports directly to the Digital Marketing & Transformation Manager
Work Arrangement: On-site, with occasional remote work possible for certain tasks
Growth Opportunities:
- Expanding skills in digital marketing and SEO
- Potential career progression within the digital marketing team or broader Sime Darby group
- Opportunities to work on diverse automotive brands and digital platforms
ASSUMPTION: The role's focus on digital marketing and SEO provides ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Corporate office with on-site parking
Office Location(s): 32 Vestey Dr, Ellerslie, Auckland 1051, New Zealand
Geographic Context:
- Auckland is New Zealand's largest city, offering a vibrant urban environment with various amenities and attractions
- The office is located in Ellerslie, a suburb of Auckland with easy access to public transportation and nearby shopping and dining options
- New Zealand has a mild, temperate climate with distinct seasons, making it an attractive place to live and work
Work Schedule: Full-time, Monday to Friday, with occasional after-hours work as needed
ASSUMPTION: The role's on-site nature allows for better collaboration and communication with internal teams and agency partners.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the digital marketing team or relevant stakeholders
Key Assessment Areas:
- Technical skills in SEM and SEO
- Problem-solving and analytical skills
- Communication and collaboration skills
- Cultural fit and alignment with Sime Darby's values
Application Tips:
- Highlight relevant experience and achievements in SEM and SEO
- Tailor your resume and cover letter to emphasize skills and experience relevant to the role
- Prepare for behavioral and situational interview questions focusing on problem-solving, collaboration, and adaptability
ATS Keywords: Digital Marketing, SEO, SEM, Google Ads, GA4, Google Tag Manager, campaign analytics, reporting, problem-solving, time management, collaboration, digital platforms, CMS, email marketing, social media
ASSUMPTION: The application process may involve assessments or case studies to evaluate the candidate's technical skills and problem-solving abilities.
🛠️ Tools & Technologies
- Google Ads
- Google Analytics
- GA4
- Google Tag Manager
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- CMS (e.g., WordPress, Drupal)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- Social media platforms (e.g., Facebook, Instagram, LinkedIn)
ASSUMPTION: The role may require proficiency in additional tools and technologies as needed to support digital initiatives and platform performance.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Integrity
- Respect
- Excellence
- Innovation
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a collaborative, team-based environment?
- Are you comfortable working with multiple stakeholders and managing competing priorities?
- Do you have a strong customer focus and commitment to excellence?
ASSUMPTION: Candidates who demonstrate a strong alignment with Sime Darby's values and a suitable work style will be well-positioned for success in this role.
⚠️ Potential Challenges
- Managing multiple campaigns and platforms simultaneously
- Keeping up with industry trends and best practices in digital marketing and SEO
- Occasional after-hours work to ensure campaign performance and platform maintenance
- Working with a diverse range of stakeholders, including internal teams and external agency partners
ASSUMPTION: The role's fast-paced nature and focus on digital marketing and SEO may present unique challenges and opportunities for growth and development.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on digital marketing and SEO, requiring a strong technical skill set
- Sime Darby's diverse range of automotive brands and multi-franchised business model offer unique opportunities for career growth and development within the company
- This role may have more responsibility and autonomy than similar roles in larger organizations, due to the small and collaborative team structure
ASSUMPTION: The role's focus on digital marketing and SEO, along with Sime Darby's unique business model, sets it apart from similar roles in other organizations.
📝 Sample Projects
- Developing and executing a comprehensive SEO strategy to improve organic traffic for a major automotive brand
- Managing and optimizing a large-scale Google Ads campaign for a new vehicle launch, resulting in a significant increase in sales
- Collaborating with an external agency to implement and optimize a remarketing campaign, leading to improved customer retention and repeat business
ASSUMPTION: The role may involve working on a variety of projects, ranging from strategic SEO initiatives to tactical campaign optimizations, depending on the needs of the business.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader digital marketing strategy for the company?
- What opportunities are there for professional growth and development within the digital marketing team or broader Sime Darby group?
- How does the company support work-life balance for employees in this role?
- What is the typical career path for someone in this role, and what are the opportunities for progression?
ASSUMPTION: Asking well-researched and thoughtful questions during the interview process can help demonstrate your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing, SEO, and SEM
- Prepare for interview questions focusing on your technical skills, problem-solving abilities, and cultural fit with Sime Darby
- Follow up with the hiring manager after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
