📌 Core Information
🔹 Job Title: Digital Marketing Specialist, SEM
🔹 Company: Avantor
🔹 Location: Remote (GBR-Remote), Milan (ITA), Basingstoke (GBR), Reading (GBR)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-11
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital marketing strategies in Paid Search (PPC), Display Advertising, and other related areas
- Supporting digital advertising activities in the EU region and other regions as needed
- Analyzing customer behavior and optimizing ads for better ROI
- Collaborating with business stakeholders to optimize campaigns across various product and subject areas
ASSUMPTION: This role requires a strong understanding of several e-marketing channels and awareness of best practices for SEM, SEO, and Content Marketing.
📋 Key Responsibilities
✅ Support Search Engine Marketing strategy and deployment
✅ Assist with building SEM campaigns, including keyword research, ad copy writing, and managing search ad campaigns
✅ Analyze customer behavior/heatmaps on Google Analytics to identify opportunities for ads
✅ Create personalized ad copy and optimize campaigns across various product and subject areas
✅ Build analytics dashboards for SEM campaigns, analyze results, and recommend action items for campaigns
✅ Stay up-to-date on latest advertising trends and PPC strategies
ASSUMPTION: The role involves a frequent volume of work and deadlines, requiring strong organizational skills and the ability to multitask and prioritize in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing, Communications, or a related field
Experience: A minimum of 5 years of hands-on experience in Search Engine Marketing (SEM)
Required Skills:
- Proven experience in Google Ads/Bing Ads (any): keyword research, ad copy writing, and managing search ad campaigns
- Working knowledge of Google Ads Editor, Google Analytics, and other analytics tools
- Familiarity with Google Search Console, SEMrush, or other SEO tools like Moz, Ahrefs, etc.
- Basic data analysis, reporting, and pivot tables skills in spreadsheet tools/SQL
- Excellent written and verbal communication skills
Preferred Skills:
- Worked with large datasets (1 million+ keywords) in Excel and/or SQL
- Worked with e-Commerce companies, familiarity with eCommerce metrics
ASSUMPTION: Certifications in Google Ads and Google Analytics are highly preferred but not explicitly required.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Competitive benefits package
- Opportunities for career growth and development
- Diverse, equitable, and inclusive culture
Working Hours: Full-time, typically 40 hours per week with some flexibility
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Avantor is a global supplier of ultra-high-purity materials for the life sciences and advanced technology markets, with a focus on chemical manufacturing and advanced materials
Company Size: 14,000+ employees (global), 1,001-5,000 employees (LinkedIn)
Founded: 1978 (as NuSil Technology, LLC, merged with Avantor in 2016)
Company Description:
- Avantor is a global leader in ultra-high-purity materials for the life sciences and advanced technology markets
- The NuSil brand, acquired by Avantor in 2016, specializes in medical and space-grade silicones
- Avantor is committed to helping associates grow their careers through diverse, equitable, and inclusive opportunities
Company Specialties:
- Silicone and advanced materials
- Biomaterials and lubricious silicones
- Ultra-high-purity materials for life sciences and advanced technology markets
Company Website: avantorsciences.com
ASSUMPTION: Avantor's acquisition of NuSil Technology, LLC in 2016 expanded its offerings in medical and space-grade silicones, creating new opportunities for growth and innovation.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role with a focus on digital marketing and SEM
Reporting Structure: This role reports to the Digital Marketing Manager and collaborates with various business stakeholders
Work Arrangement: On-site with remote flexibility, minimal international travel
Growth Opportunities:
- Career progression within the Digital Marketing team or related departments
- Expanding skills and knowledge in digital marketing, SEM, and related fields
- Potential to work on high-impact projects and contribute to the company's growth
ASSUMPTION: This role offers opportunities for career growth and development within a global organization, with a focus on digital marketing and SEM.
🌍 Location & Work Environment
Office Type: Multiple office locations with remote flexibility
Office Location(s): Milan (ITA), Basingstoke (GBR), Reading (GBR), and remote
Geographic Context:
- Milan: A major city in Italy with a vibrant business environment and cultural scene
- Basingstoke: A town in the UK with a mix of urban and rural surroundings
- Reading: A large town in the UK with a strong economy and a mix of urban and suburban areas
Work Schedule: Full-time, typically 40 hours per week with some flexibility
ASSUMPTION: The remote flexibility allows for a better work-life balance and the ability to work from various locations.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the Digital Marketing Manager and other team members
- Background check and offer extension
Key Assessment Areas:
- Technical skills in digital marketing, SEM, and related tools
- Problem-solving and analytical skills
- Communication and interpersonal skills
- Cultural fit and alignment with Avantor's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of successful SEM campaigns and their results
- Research Avantor's company culture and values to demonstrate your fit
ATS Keywords: Digital Marketing, SEM, PPC, Google Ads, Google Analytics, SEO, Content Marketing, Keyword Research, Ad Copy Writing, Data Analysis, Dashboard Creation, E-Commerce Metrics, Communication Skills, Organizational Skills, Multitasking, Team Player
ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the candidate pool.
🛠️ Tools & Technologies
- Google Ads/Bing Ads
- Google Ads Editor
- Google Analytics
- Google Search Console
- SEMrush or other SEO tools like Moz, Ahrefs, etc.
- Spreadsheet tools (e.g., Microsoft Excel, Google Sheets)
- SQL (basic knowledge)
ASSUMPTION: The required tools and technologies may evolve over time as the role and industry advance.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Customer focus
- Innovation
- Collaboration
- Accountability
Work Style:
- Fast-paced and dynamic environment
- Strong organizational skills and ability to multitask
- Collaborative and team-oriented approach
- Proactive and self-driven
Self-Assessment Questions:
- How do you align with Avantor's core values, particularly in your approach to work and collaboration?
- How do you stay organized and manage multiple work requests and projects in a fast-paced environment?
- How do you approach learning new tools and technologies, and how do you stay up-to-date with industry trends?
ASSUMPTION: Avantor values a diverse, equitable, and inclusive culture that fosters growth and innovation.
⚠️ Potential Challenges
- Managing multiple work requests and projects in a fast-paced environment
- Staying up-to-date with industry trends and new tools and technologies
- Collaborating effectively with various business stakeholders and team members
- Adapting to changes in the digital marketing landscape and company priorities
ASSUMPTION: These challenges can be overcome through strong organizational skills, continuous learning, and effective communication.
📈 Similar Roles Comparison
- Compared to related roles, this position has a stronger focus on SEM and Paid Search strategies
- Industry-specific context: Avantor's focus on life sciences and advanced technology markets requires an understanding of relevant industry trends and regulations
- Career path comparison: This role offers opportunities for career growth and development within a global organization, with a focus on digital marketing and SEM
ASSUMPTION: This role offers unique opportunities for career growth and development within a global organization, with a focus on digital marketing and SEM.
📝 Sample Projects
- Developing and executing a successful SEM campaign for a new product launch, resulting in a significant increase in sales and market share
- Analyzing customer behavior and heatmaps on Google Analytics to identify opportunities for targeted advertising and improve ROI
- Collaborating with business stakeholders to optimize campaigns across various product and subject areas, leading to improved performance and better alignment with business objectives
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the Digital Marketing team currently, and how does this role contribute to addressing them?
- How does this role collaborate with other teams and departments within Avantor, and what are the key priorities for the first 90 days?
- What opportunities are there for professional development and growth within the Digital Marketing team and Avantor more broadly?
- How does Avantor support work-life balance and flexibility for its employees?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?
ASSUMPTION: These questions demonstrate a proactive and engaged approach to the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of successful SEM campaigns and their results
- Research Avantor's company culture and values to demonstrate your fit
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
