📌 Core Information
🔹 Job Title: Digital Marketing Strategist
🔹 Company: Nexstar Media Group, Inc.
🔹 Location: Rochester, New York
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: Entry to Mid-Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Collaborating with sales teams to create digital marketing strategies and proposals
- Managing digital order entry and creative trafficking for campaigns
- Performing ongoing campaign reporting and optimization
- Developing and maintaining strong product knowledge of Nexstar's digital offerings
- Supporting sales teams and interfacing with internal and external stakeholders
ASSUMPTION: This role requires a strong understanding of digital advertising platforms and a proactive approach to campaign management and optimization.
📋 Key Responsibilities
✅ Work with Sales Account Executives to create digital marketing recommendations and proposals
✅ Manage digital order entry and creative trafficking for digital campaigns
✅ Perform ongoing digital campaign reporting and optimization
✅ Develop and maintain strong product knowledge of Nexstar Media Group Inc. digital products
✅ Attend weekly sales meetings and ongoing client meetings
✅ Support sales team and coordinate with internal stakeholders for campaign execution
ASSUMPTION: This role involves multitasking, meeting tight deadlines, and working collaboratively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree preferred but not mandatory
Experience: One to two years of media coordination experience preferred but not mandatory
Required Skills:
- Working knowledge of widely-used digital advertising platforms (social, Google, display, email, etc.)
- Knowledge of order entry programs (Google AdManager, Wide Orbit, and Matrix – preferred, not mandatory)
- Google Adwords, Google Analytics certification preferred
- Proficiency in Microsoft Office, particularly PowerPoint
- Excellent multi-tasking, communication, and organizational skills
- Ability to produce quality work under strict deadlines
- Positive and enthusiastic attitude, willing to integrate into a competitive sales team
- Desire to learn digital technology as it emerges
Preferred Skills:
- Previous experience in digital marketing or a related field
- Familiarity with the local media landscape
ASSUMPTION: While a degree and specific experience are preferred, the ideal candidate is a digital native with a strong skill set and a willingness to learn.
💰 Compensation & Benefits
Salary Range: $32,240 + commissions (This is an entry-level position, and the salary range is based on industry standards for similar roles in the Rochester, NY area.)
Benefits:
- Paid vacations, holidays, sick leave, and personal days
- Health insurance plans, Health Savings and Flexible Spending Accounts
- 401K Retirement Plan, paid parental leave
- Dental, vision, Teladoc, behavioral health services, prescription drug coverage
- Life insurance plans, paid short term disability
- Many more benefit options
Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for project needs)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Broadcast Media Production and Distribution
Company Size: 10,001+ employees (Large enterprise with extensive resources and support)
Founded: 1996 (Over 25 years of experience in the industry)
Company Description:
- Nexstar Media Group, Inc. is a leading diversified media company producing and distributing engaging local and national news, sports, and entertainment content
- Owns America’s largest local television broadcasting group, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people
- Operates national television properties including The CW, NewsNation, Antenna TV, Rewind TV, and a 31.3% ownership stake in TV Food Network
Company Specialties:
- Local and national news, sports, and entertainment content production and distribution
- Digital advertising solutions, including CTV/OTT, social, display, pre-roll, SEM, SEO, exclusive streaming channels, and content creation services
Company Website: http://www.nexstar.tv
ASSUMPTION: Nexstar Media Group, Inc. offers a dynamic work environment with opportunities for growth and development within the media industry.
📊 Role Analysis
Career Level: Entry to Mid-Level (0-2 years of experience)
Reporting Structure: This role reports directly to the Sales Manager and works closely with Sales Account Executives and internal stakeholders
Work Arrangement: On-site, with potential for hybrid or remote work in the future
Growth Opportunities:
- Progression to a Digital Marketing Manager or similar role with increased responsibilities
- Expansion of digital marketing expertise across various platforms and channels
- Potential to work on high-profile campaigns and collaborate with national teams
ASSUMPTION: This role offers opportunities for professional growth and development within the digital marketing field.
🌍 Location & Work Environment
Office Type: Corporate office environment with a collaborative and competitive sales team
Office Location(s): 201 Humboldt St, Rochester, NY 14614, United States
Geographic Context:
- Rochester, NY, is the third most populous city in New York State and offers an affordable cost of living
- The city is known for its vibrant arts and culture scene, with numerous museums, theaters, and music venues
- Rochester has a diverse economy with strengths in healthcare, education, and technology sectors
Work Schedule: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for project needs)
ASSUMPTION: Rochester, NY, offers an excellent quality of life with outstanding dining, lively entertainment, scenic parks, and a friendly, welcoming community.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-person or virtual interview with the Sales Manager and potential team members
- Background check and reference verification
- Job offer and onboarding
Key Assessment Areas:
- Digital marketing knowledge and skills
- Communication and presentation abilities
- Problem-solving and analytical thinking
- Adaptability and willingness to learn
Application Tips:
- Tailor your resume and cover letter to highlight relevant digital marketing experience and skills
- Prepare examples of successful digital marketing campaigns or projects you've worked on
- Research Nexstar Media Group, Inc. and the local Rochester market to demonstrate your understanding of the company and its target audience
ATS Keywords: Digital Marketing, Social Media, Digital Advertising, Media Planning, Campaign Management, Reporting, Google AdManager, Wide Orbit, Matrix, Google Adwords, Google Analytics, Microsoft Office, Sales Support
ASSUMPTION: The application process for this role may take up to four weeks, depending on the candidate's availability and the company's hiring timeline.
🛠️ Tools & Technologies
- Google AdManager
- Wide Orbit
- Matrix
- Google Adwords
- Google Analytics
- Microsoft Office (PowerPoint, Excel, Word)
- Salesforce (or similar CRM platform)
ASSUMPTION: Familiarity with these tools is preferred but not mandatory, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Excellence
- Accountability
- Collaboration
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a fast-paced, competitive sales environment?
- Are you comfortable working with diverse teams and stakeholders?
- Do you possess strong communication and presentation skills?
ASSUMPTION: Nexstar Media Group, Inc. values a strong work ethic, collaboration, and a commitment to excellence in all aspects of its operations.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines simultaneously
- Adapting to changes in digital advertising trends and platforms
- Working with a competitive sales team and meeting performance targets
- Navigating a large corporate environment with various internal stakeholders
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to campaign management.
📈 Similar Roles Comparison
- This role focuses primarily on digital marketing, while similar roles may have a broader focus on integrated marketing or advertising sales
- Digital Marketing Strategist roles may vary in terms of the specific digital platforms and tools used, as well as the size and scope of the campaigns managed
- Career progression in this role may involve moving into a management or specialist position within the digital marketing field
ASSUMPTION: This role offers a unique opportunity to focus on digital marketing within a large media company, with opportunities for growth and development in the field.
📝 Sample Projects
- Developing a comprehensive digital marketing strategy for a local business, including social media, display, and search engine marketing components
- Managing a multi-platform campaign for a national brand, optimizing performance across CTV, OTT, and social channels
- Creating and executing a targeted email marketing campaign to drive event attendance or product sales
ASSUMPTION: These sample projects demonstrate the range of digital marketing tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role support the overall goals and objectives of the sales team and the company?
- What opportunities are there for professional development and growth within the digital marketing department?
- How does the company approach work-life balance for employees in this role?
- What is the typical career path for someone in this role, and what are the potential next steps for growth and advancement?
ASSUMPTION: These questions can help applicants better understand the role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Nexstar Media Group careers portal
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Prepare examples of successful digital marketing campaigns or projects you've worked on
- Research Nexstar Media Group, Inc. and the local Rochester market to demonstrate your understanding of the company and its target audience
- Follow up with the Hiring Manager one week after your application submission to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
