📌 Core Information
🔹 Job Title: Digital Marketing Strategist
🔹 Company: 1840 & Company
🔹 Location: Cebu City, Cebu, Philippines
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 16, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site (with potential remote flexibility)
🚀 Job Overview
Key aspects of this role include:
- Developing and evolving marketing strategies across Google, Meta, and YouTube
- Collaborating with the Account Manager and Media Buyers for strategy alignment
- Providing creative direction for ad hooks, angles, landing pages, and funnel concepts
- Performing account audits and making data-driven recommendations for performance improvement
- Working with tools like GoHigh Level and other tech stacks for lead capture, automation, and reporting
- Staying updated with trends and changes across major ad platforms
ASSUMPTION: This role requires a balance of creative and analytical thinking, with a strong focus on data-driven decision making and collaboration.
📋 Key Responsibilities
✅ Build and evolve marketing strategies across Google, Meta, and YouTube based on client goals and data
✅ Collaborate daily with the Account Manager and Media Buyers to ensure strategy and execution are aligned
✅ Provide creative direction, including ad hooks, angles, landing page ideas, and funnel concepts
✅ Audit client accounts and make data-backed recommendations to improve performance
✅ Work with tools like GoHigh Level and other tech stacks for lead capture, automation, and reporting
✅ Stay up to date with trends and changes across major ad platforms
ASSUMPTION: The role may occasionally require client-facing interactions and hands-on work with ad copy and creative strategy.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3+ years of experience in digital marketing strategy
Required Skills:
- Hands-on knowledge of Google Ads, Meta Ads, and YouTube Ads
- Experience working with GoHighLevel and complementary marketing tech stacks
- Strong understanding of funnels, copywriting psychology, and customer journeys
- Ability to think both creatively and analytically
- Collaborative mindset and strong internal communication skills
Preferred Skills:
- Experience working with agencies or multiple client accounts
- Familiarity with ClickUp, Slack, Hyros, or other marketing tools
- Past work with coaches, course creators, SaaS, or B2B clients
ASSUMPTION: Candidates with experience in specific industries or client types may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: PHP 300,000 - 360,000 per year (based on industry standards for mid-level digital marketing strategists in Cebu)
Benefits:
- Health insurance
- Dental insurance
- Vision insurance
- Retirement plan
- Paid time off
Working Hours: Full-time (40 hours per week), with potential flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: 1840 & Company is a global leader in Business Process Outsourcing (BPO) and remote talent solutions, specializing in connecting businesses with world-class freelance professionals and delivering top-tier outsourcing services across over 150 countries worldwide.
Company Size: 1,001-5,000 employees (as of 2025)
Founded: 2014
Company Description:
- Global leader in BPO and remote talent solutions
- Connects businesses with world-class freelance professionals
- Delivers top-tier outsourcing services across various industries
Company Specialties:
- Call Center and Contact Center Services
- Offshore, Nearshore, and Onshore Solutions
- Customer Service and Technical Support
- Business Process Outsourcing (BPO)
- Staff Augmentation Services
- Recruitment Process Outsourcing (RPO)
- Global Compliance and Payroll Solutions
- Back Office Operations
- Marketing and Sales Team Outsourcing
- IT and Development Outsourcing
- Human Resources Outsourcing
- Remote Talent and Teams
- Finance and Accounting Outsourcing
Company Website: www.1840andco.com
ASSUMPTION: Working for a large, global company like 1840 & Company offers opportunities for career growth and exposure to diverse clients and projects.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Account Manager and works closely with the Media Buying team.
Work Arrangement: Primarily on-site, with potential remote flexibility
Growth Opportunities:
- Potential career progression to Senior Digital Marketing Strategist or similar roles
- Expanding skillset and industry knowledge through diverse client projects
- Opportunities to work with international clients and teams
ASSUMPTION: This role offers growth opportunities through exposure to various clients, industries, and projects, as well as potential career progression within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Cebu City, Philippines
Geographic Context:
- Cebu City is the second-most populous city in the Philippines
- Known for its beaches, historical sites, and vibrant culture
- Offers a mix of urban and suburban living options
Work Schedule: Full-time (40 hours per week), with potential flexibility for remote work
ASSUMPTION: Working in Cebu City offers a blend of urban convenience and tropical living, with a lower cost of living compared to major metropolitan areas.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical interview with the Account Manager or a senior team member
- Final interview with the hiring manager
Key Assessment Areas:
- Digital marketing strategy and planning
- Ad platform knowledge (Google, Meta, YouTube)
- Creative thinking and problem-solving
- Collaboration and communication skills
Application Tips:
- Highlight relevant experience and achievements in digital marketing strategy
- Tailor your resume and cover letter to emphasize skills and experiences mentioned in the job description
- Prepare examples of successful marketing campaigns or projects you've worked on
- Research 1840 & Company and be prepared to discuss how your skills and experiences align with the company's mission and values
ATS Keywords: Digital Marketing Strategy, Google Ads, Meta Ads, YouTube Ads, GoHighLevel, Marketing Tech Stacks, Funnel Understanding, Copywriting Psychology, Customer Journeys, Creative Thinking, Analytical Thinking, Collaboration, Internal Communication
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate the candidate's technical skills and cultural fit.
🛠️ Tools & Technologies
- GoHigh Level
- Google Ads
- Meta Ads
- YouTube Ads
- ClickUp (potentially)
- Slack (potentially)
- Hyros (potentially)
ASSUMPTION: Familiarity with the mentioned tools and technologies is essential for success in this role, and candidates may be expected to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Excellence
- Customer Focus
Work Style:
- Creative and analytical thinking
- Strong communication and collaboration skills
- Adaptability and continuous learning
- Results-driven and proactive approach
Self-Assessment Questions:
- How do you balance creative and analytical thinking in your approach to digital marketing strategy?
- Can you provide an example of a time when you successfully collaborated with a team to achieve a marketing goal?
- How do you stay updated with trends and changes in major ad platforms, and how do you apply this knowledge to your work?
ASSUMPTION: Candidates who demonstrate a strong fit with 1840 & Company's values and work style will be more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Managing multiple client accounts and projects simultaneously
- Keeping up with the fast-paced nature of digital marketing and ad platform changes
- Occasional client-facing interactions and potential travel requirements
- Working in a dynamic, sometimes unpredictable work environment
ASSUMPTION: Candidates should be prepared to manage multiple priorities, adapt to changes, and work effectively in a dynamic team environment.
📈 Similar Roles Comparison
- This role focuses more on strategy and creative direction than hands-on execution compared to similar roles
- Requires a strong understanding of funnels, copywriting psychology, and customer journeys, with a greater emphasis on data-driven decision making
- Offers opportunities for career growth and exposure to diverse clients and projects within a large, global company
ASSUMPTION: This role offers a unique blend of strategic and creative responsibilities, with a strong focus on data-driven decision making and collaboration.
📝 Sample Projects
- Developing and implementing a comprehensive digital marketing strategy for a new client
- Conducting an audit of an existing client's ad accounts and providing data-driven recommendations for performance improvement
- Collaborating with the Media Buying team to create and optimize ad campaigns across Google, Meta, and YouTube
ASSUMPTION: These sample projects illustrate the strategic and creative nature of the role, as well as the importance of data-driven decision making and collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the typical client profile for this role and how the marketing strategies may vary between clients?
- How does this role collaborate with the Account Manager and Media Buying team, and what are the key priorities for each team member?
- What opportunities are there for professional development and growth within the company, specifically for this role?
- How does 1840 & Company support work-life balance for its employees, particularly for those working in a dynamic, fast-paced environment like digital marketing?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in these areas?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates the candidate's interest in the role and their commitment to understanding the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your skills and experiences related to digital marketing strategy, ad platform knowledge, and creative thinking
- Prepare examples of successful marketing campaigns or projects you've worked on, highlighting your strategic and creative approach
- Research 1840 & Company and be prepared to discuss how your skills and experiences align with the company's mission and values
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
