📌 Core Information
🔹 Job Title: Digital Marketing Strategist
🔹 Company: Yolo Federal Credit Union
🔹 Location: Woodland, California, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing digital marketing strategies to drive engagement and growth
- Collaborating with cross-functional teams to integrate digital marketing into overall campaigns
- Analyzing performance data to inform strategies and improve digital member experiences
- Managing digital advertising campaigns across various platforms
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and a solid understanding of digital marketing principles to succeed.
📋 Key Responsibilities
✅ Integrate all digital and mobile marketing initiatives into overall marketing campaigns
✅ Coordinate implementation of digital marketing programs, including SEO, digital display ads, and paid search
✅ Support media planning across new and emerging digital channels
✅ Define and implement digital advertising strategies to align with corporate goals
✅ Use Google Analytics, Google Tag Manager, and similar tools to analyze website and campaign performance
✅ Leverage and implement emerging website and marketing technologies to improve digital experiences
✅ Create, analyze, and present campaign and website performance reports and KPIs to stakeholders
✅ Conduct keyword research, manage SEO efforts, and optimize web presence through on-page strategies
✅ Collaborate with internal designers, writers, and stakeholders, as well as external vendors, to develop digital assets
✅ Independently manage marketing strategies and initiatives to meet corporate goals
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and data analysis, requiring a well-rounded skill set.
🎯 Required Qualifications
Education: Bachelor’s degree in business, marketing, or related field
Experience: A minimum of two years of relevant marketing experience required
Required Skills:
- Strong analytical skills
- Excellent written and verbal communication skills
- Proficiency in handling paid social campaigns
- Familiarity with Google Analytics, Google Tag Manager, and social media metric software
Preferred Skills:
- Experience working with financial products in a credit union or other financial institution
- Experience with data visualization and reporting tools
- Google Academy Certification
ASSUMPTION: Candidates with a strong foundation in digital marketing, a proven track record of driving results, and a passion for data-driven decision making will excel in this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $75,000 per year (Based on industry standards for the role, experience level, and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with employer match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, typically Monday through Friday, 8:00 AM to 5:00 PM, with some flexibility for meetings and project deadlines
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may be confirmed during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 51-200 employees
Founded: 1954
Company Description:
- Yolo Federal Credit Union is dedicated to serving the banking needs of its members, their families, and everyone living, working, or attending school in Yolo County
- Voted "#1 Best Credit Union in Yolo County" for 17 years in a row and "Best Credit Union to work for" in a national survey
- Committed to helping members achieve financial success and build wealth
Company Specialties:
- Mortgage Loans
- Business Loans
- Banking Services
- Investment Services
- Auto Loans
- Personal Loans
- Insurance Services
- and HELOC
Company Website: http://www.yolofcu.org
ASSUMPTION: Working at Yolo Federal Credit Union offers a unique opportunity to grow professionally while making a positive impact on the local community.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, including designers, writers, and stakeholders
Work Arrangement: On-site, with the possibility of occasional remote work for meetings and project deadlines
Growth Opportunities:
- Advancement to senior marketing roles within the company
- Expanding skills and expertise in digital marketing and data analysis
- Potential to lead and mentor junior team members
ASSUMPTION: This role offers a clear path for career progression and professional development within the marketing department.
🌍 Location & Work Environment
Office Type: On-site, with a collaborative and professional work environment
Office Location(s): Woodland, West Sacramento, Davis, and Winters, California
Geographic Context:
- Woodland: A small city in Yolo County, California, with a population of approximately 60,000
- Yolo County: Known for its agricultural heritage and close proximity to Sacramento, the state capital
- California: A large and diverse state with a thriving economy and numerous cultural attractions
Work Schedule: Full-time, with some flexibility for meetings and project deadlines
ASSUMPTION: The on-site work environment at Yolo Federal Credit Union fosters collaboration and teamwork, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening
- Phone or video screening
- In-person or virtual interview with the hiring manager and team members
- Final interview with the Marketing Manager
- Background check and offer
Key Assessment Areas:
- Digital marketing expertise
- Analytical skills and data-driven decision making
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for the company
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work collaboratively
ATS Keywords: Digital Marketing, SEO, Google Analytics, Campaign Management, Audience Segmentation, Data Analysis, Project Management, Collaboration, Content Creation, Performance Reporting, Social Media, CRM Integration, Conversion Tracking, Problem Solving, Mathematical Skills, Communication
ASSUMPTION: The interview process at Yolo Federal Credit Union is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Google Analytics
- Google Tag Manager
- Social media metric software (e.g., Hootsuite, Sprout Social)
- DSP (Demand-Side Platform) for digital advertising
- Data visualization and reporting tools (e.g., Tableau, Power BI)
- Microsoft Office Suite (Excel, Word, PowerPoint, Outlook)
- MCIF (Member Communication and Information Framework) analytical software
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Ownership of member requests
- Genuine relationships with members
- Commitment to community prosperity
- Demonstration of integrity in every interaction
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to changing priorities
- Professional and detail-oriented
Self-Assessment Questions:
- Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?
- Are you comfortable analyzing data and using it to inform strategic decisions?
- Do you have strong communication skills and the ability to present complex information clearly and concisely?
ASSUMPTION: Candidates who align with Yolo Federal Credit Union's values and work style will be most successful in this role and contribute to the organization's ongoing success.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Keeping up with the rapidly evolving digital marketing landscape
- Balancing strategic planning with hands-on campaign management
- Working with a diverse range of stakeholders, including internal teams and external vendors
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a commitment to continuous learning and professional development.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a strong analytical skill set and a focus on data-driven decision making
- Digital Marketing Strategist roles can vary significantly between organizations, depending on their size, industry, and marketing maturity
- This role offers a unique opportunity to work in the banking industry and make a positive impact on the local community
ASSUMPTION: Candidates should research similar roles and industries to better understand the unique aspects of this position and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and implementing a comprehensive digital marketing strategy to drive member engagement and growth
- Analyzing campaign performance data to optimize advertising spend and improve ROI
- Collaborating with cross-functional teams to create and execute integrated marketing campaigns
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the Digital Marketing Strategist role and the opportunity to make a significant impact on the organization's marketing efforts.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does the company support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing department in the coming year, and how can this role contribute to addressing them?
- How does the company measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important?
- What is the company's approach to work-life balance, and how does it support employees' personal and professional growth?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for the interview by researching the company, its industry, and the specific requirements of the role
- Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
