Digital Marketing Strategist

📌 Core Information

🔹 Job Title: Digital Marketing Strategist

🔹 Company: NorthPoint Search Group

🔹 Location: Smyrna, Georgia, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site or Hybrid (3 days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing multi-channel digital marketing campaigns
• Optimizing website content and landing pages for engagement and performance
• Supporting marketing automation efforts using Salesforce and Pardot
• Collaborating with sales teams to spotlight key products and support lead generation
• Monitoring campaign KPIs and refining strategies for improved ROI

ASSUMPTION: This role requires a balance of creativity and analytical skills, with a focus on driving results through strategic digital marketing campaigns.

📋 Key Responsibilities

✅ Plan and execute multi-channel digital marketing campaigns (LinkedIn, YouTube, email, web, and social)

✅ Optimize website content, landing pages, and email communications for engagement and performance

✅ Support marketing automation efforts using Salesforce and Pardot

✅ Partner with sales teams to spotlight key products and support lead generation initiatives

✅ Monitor campaign KPIs and continuously refine strategies for improved ROI

ASSUMPTION: The ideal candidate will have experience in digital marketing, with a strong understanding of marketing automation platforms and CRM systems.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 1-3 years of digital marketing experience

Required Skills:

• Proven experience in digital marketing campaign management
• Strong analytical skills with experience in performance tracking and reporting
• Excellent communication skills and content instincts
• Familiarity with marketing automation platforms and CRMs (Salesforce/Pardot preferred)

Preferred Skills:

• Experience in HVAC, industrial, or building automation sectors

ASSUMPTION: While industry-specific experience is a plus, the most important qualifications are a strong digital marketing background and a results-driven mindset.

💰 Compensation & Benefits

Salary Range: $50,000 - $60,000 per year

Benefits:

• Competitive pay and benefits

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for digital marketing strategist roles in the Atlanta area.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: 11-50 employees

Founded: 2003

Company Description:

• NorthPoint Search Group is a well-established and growing distributor in the HVAC, Building Automation, and Industrial markets
• The company supports contractors, OEMs, and system integrators across the Southeast with a reputation for technical expertise and excellent service
• They are seeking a Digital Marketing Strategist to join their team in Atlanta

Company Specialties:

• Accounting & Finance
• Manufacturing
• Sales
• Legal
• Information Technology
• Marketing
• Public Relations
• Logistics & Supply Chain
• Procurement/Purchasing
• Operations
• Speech Language Pathology
• Healthcare
• Construction

Company Website: http://www.northpointsearchgroup.com

ASSUMPTION: NorthPoint Search Group is a specialized recruiter with a focus on various industries, providing a unique opportunity for the Digital Marketing Strategist to work with diverse clients.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: Hybrid (3 days per week on-site, 2 days remote)

Growth Opportunities:

• Potential to advance to a Marketing Manager role as the company grows
• Opportunities to work with diverse clients across various industries
• Chance to make a real impact in a thriving company

ASSUMPTION: This role offers growth potential as the company continues to expand its client base and services.

🌍 Location & Work Environment

Office Type: Hybrid (3 days per week on-site, 2 days remote)

Office Location(s): Smyrna, Georgia

Geographic Context:

• Smyrna is a suburb of Atlanta, offering a mix of urban and suburban living
• The area has a humid subtropical climate, with mild winters and hot, humid summers
• Smyrna is known for its historic homes, vibrant arts scene, and outdoor recreation opportunities

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely 2 days per week

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the Marketing Manager to discuss the role and company in more detail
• Final interview with key stakeholders to ensure a good fit for the team

Key Assessment Areas:

• Digital marketing campaign management experience
• Analytical skills and performance tracking
• Communication skills and content instincts
• Familiarity with marketing automation platforms and CRMs

Application Tips:

• Tailor your resume to highlight your digital marketing experience and relevant skills
• Prepare a cover letter that demonstrates your understanding of the role and company
• Be ready to discuss your experience with marketing automation platforms and CRMs

ATS Keywords: Digital Marketing, Campaign Management, Website Optimization, Email Marketing, Marketing Automation, Salesforce, Pardot, Lead Generation, Performance Tracking, Reporting, Analytical Skills, Communication Skills, Content Creation, Team Collaboration

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials to demonstrate your qualifications and fit for the role.

🛠️ Tools & Technologies

• Salesforce
• Pardot
• Google Analytics
• Social media platforms (LinkedIn, YouTube, etc.)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Teamwork
• Purpose

Work Style:

• Collaborative
• Results-driven
• Adaptable

Self-Assessment Questions:

• Do you thrive in a collaborative work environment?
• Are you comfortable working with diverse clients across various industries?
• Do you have a proven track record of driving results through digital marketing campaigns?

ASSUMPTION: The ideal candidate will be a strong cultural fit, with a collaborative work style and a results-driven mindset.

⚠️ Potential Challenges

• Managing multiple digital marketing campaigns simultaneously
• Adapting to the unique needs and preferences of diverse clients
• Balancing on-site and remote work effectively
• Keeping up with the latest digital marketing trends and best practices

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning.

📈 Similar Roles Comparison

• Compared to a Digital Marketing Specialist role, this position has a stronger focus on strategy and campaign management
• In contrast to a Marketing Manager role, this position is more focused on tactical execution and less on team management
• This role offers a unique opportunity to work with diverse clients across various industries, providing a broader range of experience than many other digital marketing positions

ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with the opportunity to work with a diverse range of clients.

📝 Sample Projects

• Developing and executing a multi-channel digital marketing campaign to generate leads for a new HVAC product launch
• Optimizing the company website to improve engagement and conversion rates
• Supporting the sales team by creating targeted email campaigns to spotlight key products

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the importance of both strategic planning and tactical execution in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the company?
• What are the most significant challenges facing the marketing team currently, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how is this role expected to fit into that framework?
• How does the company measure the success of its digital marketing campaigns, and how will this role be evaluated based on those metrics?

ASSUMPTION: Asking these questions will help you better understand the role, the company culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your digital marketing experience and relevant skills
• Prepare a cover letter that demonstrates your understanding of the role and company
• Be ready to discuss your experience with marketing automation platforms and CRMs during the interview
• Follow up with a thank-you note after your interview, reiterating your interest in the role and the company

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.