Digital Marketing Strategist (Start-Ups) - Remote US

📌 Core Information

🔹 Job Title: Digital Marketing Strategist (Start-Ups) - Remote US

🔹 Company: Directive Consulting

🔹 Location: Remote (US)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (US)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive digital marketing strategies for SMB clients
• Managing client relationships and ensuring client success across multiple channels
• Collaborating with cross-functional teams to deliver exceptional results
• Project managing accounts and ensuring campaigns are executed on time and within budget

ASSUMPTION: This role requires a strong T-shaped marketer with a deep understanding of Paid Media, SEO, and CRO, as well as exceptional project management and communication skills.

📋 Key Responsibilities

✅ Own the success of SMB clients across channels, including Paid Media, SEO, and CRO

✅ Handle client relationships with poise, confidence, and empathy, acting as the primary point of contact

✅ Project manage and organize accounts, ensuring campaigns are executed on time and within budget

✅ Build and maintain strong relationships with key client contacts

✅ Develop and implement data-driven marketing strategies tailored to each client's unique needs

✅ Collaborate with cross-functional teams to deliver exceptional results and exceed client expectations

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years of experience in agency-side marketing, with a focus on performance marketing

Required Skills:

• Proven expertise in Paid Media, SEO, and CRO for tech companies

• Strong SaaS background preferred

• Excellent project management and communication skills

• Ability to work independently and manage multiple projects simultaneously

• Creative spark for marketing and deep passion for getting results

Preferred Skills:

• Experience working with SMB clients

• Fluency in additional languages

ASSUMPTION: Candidates with a strong T-shaped marketing skill set and a proven track record of driving client results will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (based on experience and location)

Benefits:

• Set living wage

• Medical, dental, vision plans, disability, and life insurance coverage

• Mental health support through Spring Health and Headspace

• Physical health support through Gympass

• Unlimited PTO, paid company holidays, birthday off, end-of-year recharge, and paid parental leave

• Traditional and Roth 401(k) with a 3% company match

• Annual bonus based on tenure

• Annual anniversary trip to Newport Beach, CA

Working Hours: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The final offer may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, with a focus on B2B companies

Company Size: 51-200 employees, offering a mid-sized company environment with opportunities for growth and collaboration

Founded: 2014, with a history of steady growth and expansion

Company Description:

• Directive Consulting is a performance marketing agency specializing in B2B companies

• The company uses a proprietary marketing methodology called Customer Generation, focusing on SQLs and customers instead of traditional metrics like MQLs

• Directive offers a range of services, including Paid Media, SEO/Content, CRO, and Video

Company Specialties:

• SEO

• PPC

• Social Media Marketing

• Search Marketing

• Content Marketing Strategy

• Demand Generation

• SaaS Marketing

• ABM

• Performance Marketing

• Marketing Operations

• Revenue Operations

• Marketing Strategy

• Performance Creative

• Design

• and Growth Marketing

Company Website: directiveconsulting.com

ASSUMPTION: Directive Consulting is a well-established agency with a strong focus on performance metrics and data-driven strategies.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement

Reporting Structure: This role reports directly to the Client Success Manager

Work Arrangement: Remote (US), with the option to work from Directive's state-of-the-art offices in Irvine, California

Growth Opportunities:

• Advancement to senior roles within the marketing department

• Expansion into new markets and client segments

• Potential to lead and mentor junior team members

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and take on more responsibilities over time.

🌍 Location & Work Environment

Office Type: Remote-first, with state-of-the-art offices available in Irvine, California

Office Location(s): Irvine, California

Geographic Context:

• Irvine is located in Orange County, California, with a mild Mediterranean climate and a cost of living slightly above the national average

• The area offers a variety of cultural attractions, outdoor activities, and a strong job market

• Remote work allows for flexibility in location, with the requirement to reside in the United States

Work Schedule: Full-time, with flexibility for remote work and the option to work from Directive's offices

ASSUMPTION: The remote work arrangement offers candidates the flexibility to work from anywhere in the United States, with the option to collaborate with colleagues in person at Directive's offices.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications

• In-depth interview with the Client Success Manager to discuss the role and responsibilities

• Skills assessment or case study to evaluate marketing strategy and execution skills

• Final interview with the hiring manager to discuss career growth and expectations

Key Assessment Areas:

• Marketing strategy and execution skills

• Project management and organizational skills

• Communication and client relationship management skills

• Cultural fit and alignment with Directive's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills

• Include specific examples of your marketing strategy and execution successes

• Demonstrate your understanding of Directive's unique approach to performance marketing

ATS Keywords: Digital Marketing, Performance Marketing, Paid Media, SEO, CRO, Project Management, Client Relationship Management, Data-Driven Strategies, Campaign Optimization, Communication, Strategy Development, Creativity, Empathy, Technical Knowledge, T-Shaped Marketing

ASSUMPTION: Directive Consulting uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Google Analytics

• Google Ads

• SEMrush

• Asana

• Slack

• Zoom

ASSUMPTION: Directive Consulting uses a variety of tools and technologies to manage client campaigns and internal operations. Familiarity with these tools is not required but may be beneficial.

👔 Cultural Fit Considerations

Company Values:

• People First

• Customer Generation

• Transparency

• Continuous Learning

• Work-Life Balance

Work Style:

• Remote-first, with a focus on results and output over hours worked

• Collaborative and team-oriented, with a strong emphasis on communication and project management

• Data-driven and metrics-focused, with a commitment to continuous improvement

Self-Assessment Questions:

• Do I thrive in a fast-paced, remote work environment?

• Am I passionate about driving client results and exceeding expectations?

• Do I have a strong T-shaped marketing skill set and a deep understanding of Paid Media, SEO, and CRO?

• Am I comfortable managing multiple projects simultaneously and working independently?

ASSUMPTION: Directive Consulting values candidates who are a strong cultural fit and align with the company's core values and work style.

⚠️ Potential Challenges

• Managing multiple client relationships and projects simultaneously may be challenging for some candidates

• The remote work arrangement may require strong self-motivation and time management skills

• Working with SMB clients may present unique challenges and require a high level of flexibility and adaptability

• The fast-paced nature of the role may require candidates to be comfortable with change and able to pivot quickly

ASSUMPTION: These challenges can be overcome with strong project management skills, exceptional communication, and a deep understanding of the unique needs of SMB clients.

📈 Similar Roles Comparison

• This role is unique in its focus on SMB clients and the opportunity to manage a portfolio of accounts

• Similar roles in the industry may focus on enterprise clients or specific marketing channels

• Career progression in this role may involve expanding into new markets or taking on leadership responsibilities

ASSUMPTION: This role offers a unique opportunity to manage a portfolio of SMB clients and drive client success across multiple marketing channels.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy for a SaaS startup, including Paid Media, SEO, and CRO

• Managing a portfolio of SMB clients, including regular check-ins, project management, and campaign optimization

• Collaborating with cross-functional teams to deliver exceptional results and exceed client expectations

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning and execution to project management and client relationship management.

❓ Key Questions to Ask During Interview

• Can you describe the typical client profile for this role?

• How does Directive Consulting support the growth and development of its team members?

• What are the key priorities for this role in the first 30, 60, and 90 days?

• How does Directive Consulting measure success for this role, and how will my performance be evaluated?

• What opportunities are there for career growth and advancement within the company?

ASSUMPTION: These questions can help candidates better understand the role, the company culture, and the opportunities for growth and advancement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills

• Prepare a portfolio or examples of your marketing strategy and execution successes

• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

• If selected for an interview, be prepared to discuss your marketing strategy and execution skills, as well as your cultural fit with Directive Consulting

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.