Digital Marketing Strategist

📌 Core Information

🔹 Job Title: Digital Marketing Strategist

🔹 Company: NorthPoint Search Group

🔹 Location: Smyrna, GA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site or Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing multi-channel digital marketing campaigns
• Optimizing website content and landing pages for engagement and performance
• Supporting marketing automation efforts using Salesforce and Pardot
• Collaborating with sales teams to spotlight key products and support lead generation
• Monitoring campaign KPIs and refining strategies for improved ROI

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on driving results through strategic digital marketing campaigns.

📋 Key Responsibilities

✅ Plan and execute multi-channel digital marketing campaigns (LinkedIn, YouTube, email, web, and social)

✅ Optimize website content, landing pages, and email communications for engagement and performance

✅ Support marketing automation efforts using Salesforce and Pardot

✅ Partner with sales teams to spotlight key products and support lead generation initiatives

✅ Monitor campaign KPIs and continuously refine strategies for improved ROI

ASSUMPTION: The role requires a strong understanding of digital marketing channels, campaign management, and performance tracking.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 1-3 years of digital marketing experience

Required Skills:

• Familiarity with marketing automation platforms and CRMs (Salesforce/Pardot preferred)
• Strong analytical skills with experience in performance tracking and reporting
• Excellent communication skills and content instincts

Preferred Skills:

• Experience in HVAC, industrial, or building automation sectors

ASSUMPTION: Candidates with experience in related industries may have a better understanding of the target audience and market trends.

💰 Compensation & Benefits

Salary Range: $50,000 - $60,000 per year

Benefits:

• Competitive pay and benefits
• A collaborative culture built on integrity, teamwork, and purpose
• Room to grow and make a real impact in a thriving company

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is based on industry standards for digital marketing strategists with 1-3 years of experience in the Atlanta area.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: 11-50 employees

Founded: 2003

Company Description:

• A well-established and growing distributor in the HVAC, Building Automation, and Industrial markets
• Supports contractors, OEMs, and system integrators across the Southeast
• Reputation for technical expertise and excellent service

Company Specialties:

• Accounting & Finance
• Manufacturing
• Sales
• Legal
• Information Technology
• Marketing
• Public Relations
• Logistics & Supply Chain
• Procurement/Purchasing
• Operations
• Healthcare
• Construction

Company Website: http://www.northpointsearchgroup.com

ASSUMPTION: The company's diverse specialties indicate a broad range of opportunities for growth and collaboration.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: Reports directly to the Marketing Manager

Work Arrangement: On-site or Hybrid (2-3 days per week in the office)

Growth Opportunities:

• Potential to take on more responsibilities as the company grows
• Opportunities to collaborate with various teams and learn new skills
• Possibility to transition into a management role with experience

ASSUMPTION: The role offers growth opportunities as the company continues to expand its digital marketing efforts.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): Smyrna, GA

Geographic Context:

• Smyrna is a suburb of Atlanta, offering a mix of urban and suburban living
• Close proximity to major highways and attractions
• Diverse dining and entertainment options

Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM (with a one-hour lunch break)

ASSUMPTION: The office location in Smyrna provides easy access to major highways and offers a variety of dining and entertainment options.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with a recruiter
• In-person or virtual interview with the hiring manager
• Final interview with key stakeholders

Key Assessment Areas:

• Digital marketing campaign strategy and execution
• Website optimization and content creation
• Marketing automation platform experience
• Communication and teamwork skills
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant digital marketing experience and achievements
• Demonstrate a strong understanding of the target audience and market trends
• Showcase your ability to create engaging content and optimize campaigns for performance

ATS Keywords: Digital Marketing, Campaign Management, Website Optimization, Email Marketing, Marketing Automation, Salesforce, Pardot, Lead Generation, Performance Tracking, Reporting, Analytical Skills, Communication Skills, Content Creation, Teamwork, Technical Expertise, Customer Service

ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight relevant skills and experiences for this role.

🛠️ Tools & Technologies

• Salesforce
• Pardot
• LinkedIn
• YouTube
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Website analytics tools (e.g., Google Analytics)

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Teamwork
• Purpose

Work Style:

• Collaborative
• Results-driven
• Creative

Self-Assessment Questions:

• Do you thrive in a collaborative work environment?
• Are you results-driven and focused on continuous improvement?
• Do you have a creative approach to problem-solving and campaign development?

ASSUMPTION: Applicants should assess their fit with the company's values and work style to ensure a successful integration into the team.

⚠️ Potential Challenges

• Managing multiple digital marketing campaigns simultaneously
• Keeping up with industry trends and best practices
• Collaborating effectively with various teams and stakeholders
• Adapting to a hybrid work arrangement (if applicable)

ASSUMPTION: Applicants should be prepared to manage multiple priorities and adapt to a dynamic work environment.

📈 Similar Roles Comparison

• This role focuses more on campaign strategy and execution than pure content creation compared to similar positions
• Industry-specific knowledge may be beneficial but not required for success in this role
• Career progression may include transitioning into a marketing management role with experience

ASSUMPTION: Applicants should consider how this role differs from similar positions and how their skills and experiences align with the required qualifications.

📝 Sample Projects

• Developing and executing a multi-channel digital marketing campaign to increase brand awareness and generate leads
• Optimizing website content and landing pages to improve engagement and conversion rates
• Supporting marketing automation efforts to streamline lead generation and nurturing processes

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they contributed to the overall success of the campaigns.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other teams and departments within the company?
• What are the most significant challenges facing the marketing team currently, and how can this role address them?
• What opportunities are there for professional growth and development within this role?
• How does the company support work-life balance for its employees?

ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and gain a better understanding of the company culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant digital marketing experience and achievements
• Write a cover letter explaining your interest in the role and how your skills and experiences make you a strong fit
• Prepare examples of your work, such as successful digital marketing campaigns or website optimizations, to showcase during the interview
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.