Digital Marketing Strategist

📌 Core Information

🔹 Job Title: Digital Marketing Strategist

🔹 Company: Spectrum Industries Inc

🔹 Location: Chippewa Falls, Wisconsin, United States

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing, optimizing, and managing digital content to enhance the company's online presence
• Improving website search engine optimization (SEO) and coordinating product marketing
• Executing digital campaigns across platforms to engage target audiences effectively
• Collaborating with cross-functional teams to ensure website content aligns with product, sales, and marketing objectives
• Conducting market research and analyzing data to identify trends and inform strategy adjustments

ASSUMPTION: This role requires a strong understanding of digital marketing strategies, SEO best practices, and data analysis to drive online engagement and sales.

📋 Key Responsibilities

✅ Develop, monitor, and optimize the company's website content with updated and engaging material

✅ Collaborate with cross-functional teams to ensure website content aligns with product, sales, and marketing objectives

✅ Optimize website and content for SEO, incorporating keyword research, trends, and best practices

✅ Continuously adjust content to improve organic search visibility and site performance

✅ Ensure digital assets, campaigns, and content align with Spectrum’s brand strategy and business goals

✅ Coordinate marketing campaigns across platforms to achieve consistent messaging

✅ Develop and manage marketing campaigns that support the entire product life cycle, from launch to maturity

✅ Research, develop, and execute online advertising programs, optimizing for maximum engagement and ROI

✅ Write, edit, and manage content for marketing collateral, including catalogs, specification sheets, and assembly instructions

✅ Create and maintain social media content, updating platforms like YouTube

✅ Analyze marketing and sales data to identify trends and inform strategy adjustments

✅ Conduct research on market and product trends to support new product development and strategic planning

✅ Maintain and update marketing assets, ensuring materials are current and aligned with product specifications

✅ Support the creation and editing of presentations and marketing content for various projects

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing or a related field, or an Associate's Degree with three years of experience

Experience: 2-5 years of experience in digital marketing, SEO, or a related field

Required Skills:

• Proven experience in digital marketing, SEO, and content management
• Strong analytical and data interpretation skills
• Excellent written and verbal communication skills
• Ability to work independently and in a team environment
• Proficiency in Microsoft Office Suite and marketing automation tools
• Familiarity with SEO best practices and keyword research tools

Preferred Skills:

• Experience with CRM software (e.g., Salesforce, HubSpot)
• Knowledge of HTML and CSS
• Fluency in a second language

ASSUMPTION: Candidates with experience in a B2B manufacturing environment may have an advantage in understanding the company's products and target audience.

💰 Compensation & Benefits

Salary Range: $55,000 - $70,000 per year (Based on industry standards for a Digital Marketing Strategist with 2-5 years of experience in the Chippewa Falls, WI area)

Benefits:

• PTO: 3 weeks/ year
• 10 paid holidays
• Health insurance
• Wellness program
• Dental insurance
• Vision insurance
• Short-term disability (employer paid)
• $30,000 of life insurance (employer paid)
• 401(k) with match

Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with a 1-hour lunch break)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Spectrum Industries Inc operates in the Motor Vehicle Manufacturing industry, focusing on high-volume electrodeposition coating and light assembly.

Company Size: Spectrum Industries Inc has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Spectrum Industries Inc was founded in 1979, making it a well-established company with a strong reputation in its industry.

Company Description:

• Spectrum Industries Inc is a third-generation, family-owned company based in Grand Rapids, Michigan, with nearly 200 dedicated team members across five divisions.
• The company provides a diverse array of manufacturing services, including E-Coating, RAYN Technology surface decoration, automation, and manufacturing solutions.
• Spectrum Industries Inc aims to be an organization of excellence in the eyes of its employees, customers, and the greater community.

Company Specialties:

• High Volume Electrodeposition Coating
• Light Assembly
• Automation Solutions
• Manufacturing Services

Company Website: http://www.specind.com

ASSUMPTION: Spectrum Industries Inc's focus on quality, efficiency, and customer satisfaction creates an environment that values employees who are dedicated, innovative, and results-driven.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a combination of proven experience and the ability to grow within the organization.

Reporting Structure: The Digital Marketing Strategist will report directly to the Marketing Manager and collaborate with various departments, including Sales, Product Management, and IT.

Work Arrangement: This role is on-site, requiring the candidate to work from the company's Chippewa Falls, Wisconsin location. Occasional travel may be required for attending exhibits, conferences, seminars, or visiting vendors and partners.

Growth Opportunities:

• Progression to a Senior Digital Marketing Strategist or Marketing Manager role as the company and team expand
• Cross-functional projects and collaborations that expose the candidate to different aspects of the business
• Professional development opportunities, such as training, workshops, or certifications

ASSUMPTION: Spectrum Industries Inc's commitment to employee growth and development creates opportunities for candidates to advance their careers within the organization.

🌍 Location & Work Environment

Office Type: Spectrum Industries Inc's Chippewa Falls, Wisconsin office is a modern, professional environment with a collaborative and team-oriented culture.

Office Location(s): 1500 W River St, Chippewa Falls, WI 54729

Geographic Context:

• Chippewa Falls is a city in Chippewa County, Wisconsin, with a population of approximately 13,000 people.
• The city is located near the Chippewa River and offers a mix of urban and outdoor recreational opportunities.
• Chippewa Falls is within commuting distance of larger cities like Eau Claire and Minneapolis-Saint Paul.

Work Schedule: The work schedule for this role is Monday-Friday, 8:00 AM - 5:00 PM, with a 1-hour lunch break. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The Chippewa Falls location provides a balanced work environment, with access to both urban amenities and outdoor recreation, making it an attractive option for candidates seeking a blend of city and nature.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the Marketing Manager to discuss the role, responsibilities, and expectations
• Skills assessment or case study presentation to evaluate the candidate's marketing and analytical skills
• Final interview with key stakeholders to discuss the candidate's fit within the team and organization

Key Assessment Areas:

• Digital marketing strategy and execution
• SEO knowledge and best practices
• Data analysis and interpretation
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience, skills, and achievements in digital marketing, SEO, and data analysis
• Prepare a portfolio or case studies showcasing your marketing campaigns, SEO successes, and data-driven insights
• Research Spectrum Industries Inc's products, services, and industry to demonstrate your understanding of the business and market
• Prepare thoughtful questions about the role, team, and company to ask during the interview

ATS Keywords: Digital Marketing, SEO, Content Management, Data Analysis, Marketing Strategy, Cross-Functional Collaboration, Trend Analysis, Audience Engagement, Marketing Asset Management

ASSUMPTION: Spectrum Industries Inc's hiring process is designed to assess the candidate's skills, experience, and cultural fit, ensuring a strong match for the role and organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation tools (e.g., HubSpot, Marketo)
• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Social media management platforms (e.g., Hootsuite, Buffer)
• CRM software (e.g., Salesforce, HubSpot CRM)
• HTML and CSS (for basic website editing and optimization)

ASSUMPTION: The tools and technologies required for this role are standard in the digital marketing industry and can be learned or improved upon with experience and training.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Upholding the highest ethical standards in all actions and decisions
• Quality: Delivering exceptional products and services that meet or exceed customer expectations
• Innovation: Encouraging creativity, continuous improvement, and a commitment to staying ahead of industry trends
• Collaboration: Fostering a team-oriented environment that values open communication, active listening, and mutual respect
• Accountability: Taking responsibility for one's actions and decisions, and being committed to delivering results

Work Style:

• Results-driven: Focused on achieving measurable outcomes and driving business growth
• Adaptable: Able to pivot and adjust strategies based on changing market conditions and customer feedback
• Detail-oriented: Committed to producing high-quality work with a strong attention to detail
• Collaborative: Able to work effectively with cross-functional teams and stakeholders to achieve common goals

Self-Assessment Questions:

• Do you have a proven track record of driving online engagement and sales through digital marketing strategies?
• Are you comfortable working in a fast-paced, dynamic environment and adapting to changing priorities?
• Do you possess strong analytical skills and the ability to interpret data to inform marketing strategies?
• Are you a self-starter who can work independently and manage multiple projects simultaneously?

ASSUMPTION: Spectrum Industries Inc values employees who embody their core values and work style, creating a strong cultural fit within the organization.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously, requiring strong organizational skills and time management
• Adapting to a fast-paced, dynamic work environment with changing priorities and market conditions
• Collaborating effectively with cross-functional teams and stakeholders, requiring strong communication and interpersonal skills
• Staying up-to-date with industry trends and best practices in digital marketing, SEO, and data analysis, requiring continuous learning and professional development

ASSUMPTION: These challenges can be overcome by candidates who possess strong organizational skills, adaptability, effective communication, and a commitment to continuous learning and professional development.

📈 Similar Roles Comparison

• Compared to other Digital Marketing Strategist roles, this position may require more frequent travel for attending exhibits, conferences, seminars, or visiting vendors and partners
• Spectrum Industries Inc operates in the B2B manufacturing industry, which may have unique marketing challenges and opportunities compared to other industries
• This role may offer more opportunities for growth and advancement within the organization as Spectrum Industries Inc continues to expand and diversify its product offerings

ASSUMPTION: Candidates should consider the unique aspects of this role and industry when comparing it to other Digital Marketing Strategist positions and evaluating their fit for the opportunity.

📝 Sample Projects

• Developing and executing a comprehensive SEO strategy to improve organic search visibility and drive traffic to the company's website
• Conducting market research and analysis to identify trends and inform product marketing strategies
• Creating and managing marketing campaigns that support the entire product life cycle, from launch to maturity
• Collaborating with cross-functional teams to ensure website content aligns with product, sales, and marketing objectives

ASSUMPTION: These sample projects provide a snapshot of the responsibilities and challenges faced by the Digital Marketing Strategist in this role, allowing candidates to assess their fit and prepare for the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Spectrum Industries Inc support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) used to measure the success of the digital marketing efforts, and how are they tracked and reported?
• How does the company approach collaboration and communication between departments and teams?
• What are the most significant challenges facing the digital marketing team currently, and how can this role contribute to addressing them?

ASSUMPTION: Asking thoughtful, relevant questions during the interview demonstrates the candidate's interest in the role and organization, and provides valuable insights into the work environment and team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience, skills, and achievements in digital marketing, SEO, and data analysis
• Prepare a portfolio or case studies showcasing your marketing campaigns, SEO successes, and data-driven insights
• Research Spectrum Industries Inc's products, services, and industry to demonstrate your understanding of the business and market
• Prepare thoughtful questions about the role, team, and company to ask during the interview
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.