Digital Marketing Strategist

📌 Core Information

🔹 Job Title: Digital Marketing Strategist

🔹 Company: [Client Confidential]

🔹 Location: Atlanta, GA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Onsite or Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing multi-channel digital marketing campaigns
• Optimizing website content and landing pages for engagement and performance
• Supporting marketing automation efforts using Salesforce and Pardot
• Collaborating with sales teams to spotlight key products and support lead generation
• Monitoring campaign KPIs and refining strategies for improved ROI

ASSUMPTION: This role requires a balance of creativity and analytical skills, with a focus on driving results through strategic digital marketing campaigns.

📋 Key Responsibilities

✅ Plan and execute multi-channel digital marketing campaigns (LinkedIn, YouTube, email, web, and social)

✅ Optimize website content, landing pages, and email communications for engagement and performance

✅ Support marketing automation efforts using Salesforce and Pardot

✅ Partner with sales teams to spotlight key products and support lead generation initiatives

✅ Monitor campaign KPIs and continuously refine strategies for improved ROI

ASSUMPTION: The successful candidate will have a strong understanding of digital marketing channels and a proven track record of driving results through strategic campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 1-3 years of digital marketing experience

Required Skills:

• Proven experience in digital marketing campaign management
• Strong analytical skills with experience in performance tracking and reporting
• Excellent communication skills and content instincts
• Familiarity with marketing automation platforms and CRMs (Salesforce/Pardot preferred)

Preferred Skills:

• Experience in HVAC, industrial, or building automation sectors

ASSUMPTION: While industry-specific experience is a plus, the most important qualifications are a strong digital marketing background and a results-driven mindset.

💰 Compensation & Benefits

Salary Range: $50,000 - $60,000 per year

Benefits:

• Competitive pay and benefits
• A collaborative culture built on integrity, teamwork, and purpose
• Room to grow and make a real impact in a thriving company

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a digital marketing strategist role with 1-3 years of experience in the Atlanta area.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: 11-50 employees

Founded: 2003

Company Description:

• NorthPoint Search Group offers diverse specialty areas and focuses on the direct hire, project, and temporary placement of professionals at all levels across all industries.
• The company aims to increase productivity and reduce downtime by selecting game-changing candidates for executive roles.

Company Specialties:

• Accounting & Finance
• Manufacturing
• Sales
• Legal
• Information Technology
• Marketing
• Public Relations
• Logistics & Supply Chain
• Procurement/Purchasing
• Operations
• Healthcare
• Construction

Company Website: http://www.northpointsearchgroup.com

ASSUMPTION: NorthPoint Search Group is acting as a recruiter for this role and is not the hiring company. The client company is a well-established and growing distributor in the HVAC, Building Automation, and Industrial markets.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the marketing manager or director.

Work Arrangement: Onsite or Hybrid (2-3 days per week in the office)

Growth Opportunities:

• Potential career progression into a senior marketing role as the company grows
• Opportunities to learn and develop skills in various digital marketing channels
• Chance to make a significant impact on the company's digital presence and lead generation efforts

ASSUMPTION: This role offers opportunities for growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): 2972 Webb Bridge Rd, Alpharetta, GA 30009, US

Geographic Context:

• Atlanta, GA is a major metropolitan area with a diverse economy and a thriving job market
• The office is located in Alpharetta, a suburb of Atlanta with a high quality of life and numerous amenities
• The company is easily accessible by major highways and public transportation

Work Schedule: Monday-Friday, 8:30 AM - 5:30 PM (with flexibility for hybrid work arrangement)

ASSUMPTION: The work environment is collaborative and supportive, with a focus on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a NorthPoint Search Group recruiter
• In-depth interview with the hiring manager or marketing director
• Final interview with key stakeholders or the executive team

Key Assessment Areas:

• Digital marketing campaign strategy and execution
• Analytical skills and data-driven decision-making
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight your digital marketing experience and achievements in your resume and cover letter
• Prepare examples of successful digital marketing campaigns you've led or contributed to
• Research the company and industry to demonstrate your understanding of the role and market

ATS Keywords: Digital Marketing, Campaign Management, Website Optimization, Email Marketing, Marketing Automation, Salesforce, Pardot, Lead Generation, Performance Tracking, Analytics, Communication Skills, Content Creation

ASSUMPTION: The application process may vary depending on the specific needs and preferences of the hiring company.

🛠️ Tools & Technologies

• Salesforce
• Pardot
• Google Analytics
• Social media platforms (LinkedIn, YouTube, etc.)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Content management systems (e.g., WordPress, Drupal)

ASSUMPTION: The successful candidate will have experience with relevant digital marketing tools and platforms, with a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Teamwork
• Purpose

Work Style:

• Collaborative
• Data-driven
• Results-oriented

Self-Assessment Questions:

• Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?
• Are you comfortable using data and analytics to inform your marketing strategies and measure performance?
• Do you have a proven track record of driving results through strategic digital marketing campaigns?

ASSUMPTION: The successful candidate will be a strong cultural fit with the company, demonstrating alignment with its values and a compatible work style.

⚠️ Potential Challenges

• Managing multiple digital marketing campaigns simultaneously
• Adapting to a fast-paced and dynamic work environment
• Collaborating effectively with cross-functional teams and stakeholders
• Keeping up with the latest digital marketing trends and best practices

ASSUMPTION: The successful candidate will be able to overcome these challenges and thrive in a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager or Specialist position in other companies, but may have more focus on lead generation and supporting the sales team
• Industry-specific experience in HVAC, industrial, or building automation sectors may not be required but could provide a competitive advantage
• Career progression opportunities may vary depending on the specific needs and growth plans of the hiring company

ASSUMPTION: This role offers a unique blend of digital marketing strategy, execution, and lead generation, with opportunities for growth and development within the marketing department and the broader organization.

📝 Sample Projects

• Developing and executing a multi-channel digital marketing campaign to promote a new product launch
• Optimizing website content and landing pages to improve engagement and conversion rates
• Supporting marketing automation efforts to nurture leads and improve sales team productivity

ASSUMPTION: These sample projects are representative of the types of initiatives the Digital Marketing Strategist may be involved in, but the specific projects and priorities may vary depending on the company's needs and goals.

❓ Key Questions to Ask During Interview

• What are the top priorities for this role in the first 30, 60, and 90 days?
• How does this role support the company's overall marketing and sales strategies?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• What opportunities are there for professional development and growth within the marketing department and the broader organization?
• How does the company support work-life balance for its employees?

ASSUMPTION: These questions are designed to help the candidate better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing experience and achievements
• Prepare examples of successful digital marketing campaigns you've led or contributed to
• Follow up with the NorthPoint Search Group recruiter after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.