🔹 Job Title: Digital Marketing Strategist
🔹 Company: The Wonderful Company
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Full-time
🔹 Category: 🌐 Digital Marketing, 💡 Marketing Strategy & Planning
The Digital Marketing Strategist will lead the eCommerce digital marketing strategy for The Wonderful Company's iconic brands including FIJI Water and Wonderful Pistachios & Almonds. This role is responsible for driving sales growth across Amazon, Instacart, and other eCommerce platforms through strategic campaign planning, execution, and optimization. Working in a hybrid environment, this position will be based at the West Los Angeles office with in-office presence Monday through Wednesday and remote options for Thursday and Friday.
ASSUMPTION: Based on the job description, I've inferred that this is a mid to senior-level position given the leadership responsibilities, strategic planning requirements, and the 5+ years of experience needed.
✅ Lead strategy, planning, budgeting, and execution of full-funnel marketing programs across Amazon, Instacart, and other eCommerce marketplaces
✅ Establish, deliver, and report on financial metrics for digital marketing campaigns
✅ Build, monitor, and manage sponsored ads
✅ Partner with brand and marketing teams on creative assets for display ads
✅ Support the sales team on retail customers' eCommerce capabilities and requirements
✅ Collaborate with the media team and digital agencies to manage Amazon DSP (Demand-Side Platform)
✅ Execute and optimize programmatic advertising campaigns within Amazon DSP, focusing on KPIs and ROI maximization
✅ Analyze campaign performance data, identify trends and insights, and implement optimizations
✅ Collaborate with marketing teams to develop programmatic advertising strategies aligned with overall marketing objectives
✅ Provide insights into the digital grocery industry and stay up-to-date on digital advertising trends
Education: Bachelor's Degree required; MBA or M.S. preferred
Experience: 5+ years of progressive experience developing and executing digital advertising strategies
Skills:
Salary Range: $105,000 - $115,000 plus potential discretionary bonus
Benefits:
Industry Comparison: This salary range aligns with the middle to upper range for Digital Marketing Strategists in Los Angeles, particularly for those with specialized experience in Amazon advertising and eCommerce platforms.
ASSUMPTION: The industry comparison is based on standard market rates for similar digital marketing roles in the Los Angeles area requiring comparable experience levels. The actual market positioning may vary based on the most current labor market conditions.
Industry Position: The Wonderful Company is a privately held $6 billion company with market-leading brands including Wonderful Pistachios (America's #1 tree nut and fastest-growing snack), Wonderful Halos (America's #1 mandarin orange), POM Wonderful (America's #1 100% pomegranate brand), FIJI Water (America's #1 premium imported bottled water), JUSTIN Wine (California's top-selling high-end Cabernet Sauvignon), and Teleflora (world's leading floral delivery service).
Company Size: Approximately 10,000 employees worldwide
Company Stage: Established enterprise with multiple well-known consumer brands
ASSUMPTION: The company information is taken directly from the job listing and represents the company's self-reported position in the market.
Career Level: Mid to Senior-level
Reporting Structure: Not specifically mentioned
Team Size/Composition: Not specifically mentioned
Growth Opportunities: Clear paths for career progression and internal mobility across the company's diverse family of brands and business units as mentioned in the benefits
ASSUMPTION: The career level is inferred from the required 5+ years of experience and strategic leadership responsibilities. Reporting structure and team composition are not provided in the original listing. Growth opportunities are mentioned directly in the company's benefits section.
Office Type: Hybrid (in-office Monday-Wednesday, remote option Thursday-Friday)
Geographic Context: West Los Angeles, CA - a major media and entertainment hub with a high concentration of marketing and creative professionals. Known for high cost of living but also offers substantial career opportunities in the marketing space.
Work Schedule: Standard business hours with a structured hybrid arrangement requiring 3 days in office, 2 days remote
Regional Considerations: Los Angeles offers a diverse marketing ecosystem with opportunities to connect with various agencies, technology partners, and platforms. The area has a strong eCommerce and digital marketing talent pool but also competitive recruitment conditions.
ASSUMPTION: The hybrid work arrangement and location are explicitly stated in the job description. The geographic context and regional considerations are based on standard knowledge of the Los Angeles market for digital marketing professionals.
Typical Process: For digital marketing roles at established consumer brands, the interview process typically includes initial screening, skills assessment, panel interviews with marketing team members, and possibly a case study or presentation on marketing strategy.
Key Assessment Areas: Expertise in Amazon advertising, analytics capabilities, strategic thinking, campaign optimization experience, cross-functional collaboration skills, and understanding of CPG digital marketing approaches.
Application Tips: Highlight specific Amazon DSP campaign results, quantifiable achievements in eCommerce, and experience with similar consumer brands. Emphasize your analytical abilities alongside creative marketing skills.
ATS Keywords: Amazon DSP, programmatic advertising, eCommerce marketing, sponsored ads, digital marketing strategy, CPG marketing, campaign optimization, ROI analytics, Helium10, PromoteIQ, CitrusAd
ASSUMPTION: These insights are based on industry standards for digital marketing positions at major CPG companies and not specifically stated in the job listing.
• Amazon Advertising Console
• Amazon DSP
• PromoteIQ
• CitrusAd
• Helium10
• Microsoft Excel (advanced functions)
• Microsoft PowerPoint
• Data analytics platforms
• Programmatic advertising platforms
ASSUMPTION: The tools explicitly mentioned in the job description include Amazon DSP, PromoteIQ, CitrusAd, Helium10, and Microsoft Office applications. Other tools listed are common in digital marketing roles focusing on eCommerce and programmatic advertising.
Company Values: Corporate social responsibility, sustainability, community investment, health and wellness, education initiatives, and giving back.
Work Style: Collaborative, data-driven, strategic, and cross-functional. The company appears to value individuals who can build relationships across teams and influence decision-making.
Self-Assessment:
ASSUMPTION: Company values are inferred from the significant portion of the job listing dedicated to corporate social responsibility initiatives, wellness programs, and community giving. Work style is inferred from the responsibilities requiring collaboration and influence across teams.
• Managing multiple major brands simultaneously across different eCommerce platforms could create competing priorities
• The role spans the full marketing funnel, requiring expertise in awareness, consideration, and conversion tactics
• Balancing optimization for immediate sales results while building long-term brand value
• Required in-office presence three days per week may require relocation or significant commuting for some candidates
• Working across different teams (brand, marketing, sales) may require significant stakeholder management skills
ASSUMPTION: These challenges are inferred from the breadth of responsibilities mentioned in the job description and the complexity of managing multiple brands across different platforms. The actual challenges may vary based on the specific team structure and operational processes.
This Digital Marketing Strategist role differs from standard digital marketing positions in several ways:
ASSUMPTION: This comparison is based on standard industry patterns for digital marketing roles versus specialized eCommerce marketing positions with major CPG brands.
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and the company's brands. Actual projects may differ based on current business priorities.
ASSUMPTION: These questions are suggested based on the digital marketing strategist role type and the eCommerce focus. They should be adapted based on the specific interview context and the candidate's experience level.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.