📌 Core Information
🔹 Job Title: Digital Marketing Strategist
🔹 Company: 1840 & Company
🔹 Location: Quezon City, Metro Manila
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site (with potential remote work)
🚀 Job Overview
Key aspects of this role include:
- Developing and evolving marketing strategies across Google, Meta, and YouTube
- Collaborating with the Account Manager and Media Buyers for strategy alignment
- Providing creative direction for ad hooks, angles, landing pages, and funnel concepts
- Audit client accounts and make data-backed recommendations for performance improvement
- Working with tools like GoHigh Level and other tech stacks for lead capture, automation, and reporting
- Staying up-to-date with trends and changes across major ad platforms
ASSUMPTION: This role requires a balance of creative and analytical thinking, as well as strong collaboration skills to work effectively with the team and clients.
📋 Key Responsibilities
✅ Build and evolve marketing strategies across Google, Meta, and YouTube based on client goals and data
✅ Collaborate daily with the Account Manager and Media Buyers to ensure strategy and execution are aligned
✅ Provide creative direction, including ad hooks, angles, landing page ideas, and funnel concepts
✅ Audit client accounts and make data-backed recommendations to improve performance
✅ Work with tools like GoHigh Level and other tech stacks for lead capture, automation, and reporting
✅ Stay up-to-date with trends and changes across major ad platforms
ASSUMPTION: This role may occasionally require client-facing interactions and hands-on work with ad copy and creative strategy.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3+ years of experience in digital marketing strategy
Required Skills:
- Hands-on knowledge of Google Ads, Meta Ads, and YouTube Ads
- Experience working with GoHighLevel and complementary marketing tech stacks
- Strong understanding of funnels, copywriting psychology, and customer journeys
- Ability to think both creatively and analytically
- Collaborative mindset and strong internal communication skills
Preferred Skills:
- Experience working with agencies or multiple client accounts
- Familiarity with ClickUp, Slack, Hyros, or other marketing tools
- Past work with coaches, course creators, SaaS, or B2B clients
ASSUMPTION: Proficiency in the English language is required for this role, as it involves working with international clients and teams.
💰 Compensation & Benefits
Salary Range: PHP 350,000 - 400,000 per year (converted from USD 7 - 8 per hour, based on industry standards for mid-level marketing strategists in the Philippines)
Benefits:
- Comprehensive benefits package (details not specified)
Working Hours: Full-time (40 hours per week, with potential flexibility)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: 1840 & Company is a global leader in Business Process Outsourcing (BPO) and remote talent solutions, specializing in connecting businesses with world-class freelance professionals and delivering top-tier outsourcing services across over 150 countries worldwide.
Company Size: 1,001-5,000 employees (as of 2025)
Founded: 2014
Company Description:
- 1840 & Company is dedicated to empowering growth for forward-thinking businesses by seamlessly bridging any skill or resource gaps with its expertly vetted talent pool.
- The company offers a remote-friendly work environment, allowing exceptional individuals to achieve an optimal work-life balance while maximizing their professional growth and earning potential.
- 1840 & Company is headquartered in Overland Park, KS, USA, with service delivery facilities in the Philippines, India, Ukraine, South Africa, and Argentina.
Company Specialties:
- Call Center and Contact Center Services
- Offshore, Nearshore, and Onshore Solutions
- Customer Service and Technical Support
- Business Process Outsourcing (BPO)
- Staff Augmentation Services
- Recruitment Process Outsourcing (RPO)
- Global Compliance and Payroll Solutions
- Back Office Operations
- Marketing and Sales Team Outsourcing
- IT and Development Outsourcing
- Human Resources Outsourcing
- Remote Talent and Teams
- Finance and Accounting Outsourcing
Company Website: www.1840andco.com
ASSUMPTION: As a global leader in its industry, 1840 & Company offers a dynamic and diverse work environment with opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Account Manager and works closely with the Media Buying team.
Work Arrangement: Primarily on-site, but may occasionally be remote or hybrid, depending on client needs and team dynamics.
Growth Opportunities:
- Potential advancement to Senior Marketing Strategist or Team Lead roles
- Expansion of responsibilities to include team management and mentoring
- Opportunities to work with diverse clients and industries, fostering continuous learning and skill development
ASSUMPTION: This role offers ample opportunities for professional growth and development within the company's expanding global footprint.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities
Office Location(s): Quezon City, Metro Manila
Geographic Context:
- Quezon City is the largest city in Metro Manila, offering a mix of urban and suburban living
- The city is known for its vibrant culture, diverse food scene, and numerous shopping and entertainment options
- Quezon City is well-connected by public transportation, making it easily accessible from other parts of Metro Manila
Work Schedule: Full-time (40 hours per week), with potential flexibility for remote work
ASSUMPTION: The work environment at 1840 & Company's Quezon City office is dynamic, collaborative, and supportive of employee growth and success.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study presentation
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Digital marketing strategy and planning
- Ad platform knowledge (Google, Meta, YouTube)
- Creative problem-solving and critical thinking
- Communication and collaboration skills
Application Tips:
- Highlight relevant experience and achievements in digital marketing strategy
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare a portfolio or case study showcasing your marketing strategy development and execution
- Research 1840 & Company and the client accounts you may work with to demonstrate your understanding of the business and industry
ATS Keywords: Digital Marketing Strategy, Google Ads, Meta Ads, YouTube Ads, GoHighLevel, Funnel Understanding, Copywriting Psychology, Customer Journeys, Creative Thinking, Analytical Thinking, Collaboration, Internal Communication
ASSUMPTION: The application process for this role may involve multiple stages and assessments to ensure the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads (Facebook, Instagram)
- YouTube Ads
- GoHighLevel
- Other marketing tech stacks (specific tools not mentioned)
ASSUMPTION: Familiarity with the mentioned tools and platforms is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Empowerment
- Innovation
- Collaboration
- Excellence
- Integrity
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment, and are you comfortable working with diverse teams and clients?
- Are you able to balance creative and analytical thinking, and can you effectively communicate your ideas to both technical and non-technical stakeholders?
- Do you have a strong work ethic and a commitment to delivering high-quality results, even under tight deadlines?
ASSUMPTION: Candidates who align with 1840 & Company's values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing multiple client accounts and priorities simultaneously
- Keeping up with the fast-paced and ever-evolving digital marketing landscape
- Working with diverse teams and clients, each with their unique needs and expectations
- Occasional client-facing interactions and potential travel requirements
ASSUMPTION: Candidates should be prepared to face these challenges head-on and demonstrate their ability to adapt, learn, and grow in a dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Strategist in other agencies or marketing departments, but may have more focus on cross-platform marketing planning and less on day-to-day execution
- In comparison to other marketing roles, this position requires a strong balance of creative and analytical skills, as well as excellent communication and collaboration abilities
- Career progression in this role may lead to senior or management positions, with opportunities to mentor junior team members and oversee multiple client accounts
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing a comprehensive marketing strategy for a new client launch, including funnel design, ad creative, and platform-specific targeting
- Conducting a thorough audit of an existing client's marketing campaigns and providing data-driven recommendations for improvement
- Collaborating with the Media Buying team to optimize ad spend and maximize return on investment (ROI) for a high-priority client account
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges that candidates can expect to face in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical client profile for this role, and how the team supports their marketing needs?
- How does the team collaborate and ensure alignment between strategy and execution for client campaigns?
- What opportunities are there for professional growth and development within the company, and how does the team support each other's learning and advancement?
- How does the company support work-life balance for its employees, particularly for those working in a dynamic and fast-paced environment like this role?
- Can you provide an example of a successful marketing strategy developed and executed by the team, and what made it a success?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates a candidate's interest in the role and their commitment to understanding the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or case study showcasing your marketing strategy development and execution, with a focus on cross-platform planning and creative direction
- Follow up with the hiring manager or HR team one week after submission to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
