Digital Marketing Strategist

📌 Core Information

🔹 Job Title: Digital Marketing Strategist

🔹 Company: Remote Recruitment

🔹 Location: South Africa

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 1, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Strategizing and implementing comprehensive digital marketing campaigns to enhance brand visibility and engage audiences.
• Collaborating closely with UK-based teams to align on objectives and deliver measurable outcomes.
• Utilizing tools such as Google Analytics, HubSpot, and LinkedIn Sales Navigator to track performance and generate insightful reports.
• Conducting market research to identify trends and new opportunities for growth.
• Managing and optimizing SEO and SEM initiatives to boost online presence.

ASSUMPTION: The role requires a strong understanding of digital marketing strategies and tools, as well as the ability to work independently and manage time efficiently in a remote setting.

📋 Key Responsibilities

✅ Develop and execute digital marketing strategies across various platforms including social media, email, and PPC.

✅ Utilize tools such as Google Analytics, HubSpot, and LinkedIn Sales Navigator to track performance and generate insightful reports.

✅ Collaborate with UK-based content creators and designers to ensure cohesive campaign delivery.

✅ Conduct market research to identify trends and new opportunities for growth.

✅ Manage and optimize SEO and SEM initiatives to boost online presence.

✅ Set and monitor KPIs, adjusting tactics as needed to achieve desired results.

✅ Coordinate with UK teams to ensure alignment on goals and project timelines.

ASSUMPTION: The role may require occasional evening or weekend work to accommodate time zone differences with the UK-based teams.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or related field.

Experience: Minimum of 3 years’ experience in a digital marketing role.

Required Skills:

• Proficiency with digital marketing tools like Google Analytics, HubSpot, and LinkedIn Sales Navigator.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Exceptional written and verbal communication skills.
• Ability to work independently and manage time efficiently in a remote setting.

Preferred Skills:

• Experience with SEO and SEM tools.
• Familiarity with the UK job market and trends.

ASSUMPTION: While not explicitly stated, proficiency in the English language is likely required for this role due to the need to collaborate with UK-based teams.

💰 Compensation & Benefits

Salary Range: The provided salary of R35,000 per month is in line with industry standards for a mid-level digital marketing role in South Africa. However, this may vary based on experience and performance.

Benefits: As a remote employee, you are expected to have a reliable laptop and stable internet connection. Additional benefits may be provided by the company but are not explicitly stated in the job listing.

Working Hours: The role requires a full-time commitment of 40 hours per week. Working hours may be flexible to accommodate the time zone difference with the UK-based teams.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Remote Recruitment operates as a full-service employment agency providing recruitment/staffing for UK-based companies, specializing in marketing, sales, and administrative roles.

Company Size: Remote Recruitment has 11-50 employees, providing a mid-sized company environment where applicants can expect a close-knit team and opportunities for growth.

Founded: The company was founded in 2018, with a focus on connecting UK-based companies with remote talent.

Company Description:

• Remote Recruitment assists UK-based companies in finding the best talent for their needs, operating as a full-service employment agency.
• The company specializes in sourcing talent and handling the entire recruitment process on behalf of their clients.
• They provide services for various specialist fields, including marketing specialists, sales, and assistants/admin.

Company Specialties:

• Recruitment
• Management
• Communication
• Business
• Administration

Company Website: https://remoterecruitment.co.uk/

ASSUMPTION: As a remote-first company, Remote Recruitment values candidates who are self-motivated, disciplined, and able to work independently.

📊 Role Analysis

Career Level: This role is suitable for mid-level digital marketing professionals with 2-5 years of experience in the field.

Reporting Structure: The Digital Marketing Strategist will report directly to the UK-based marketing team and collaborate with various departments to ensure cohesive campaign delivery.

Work Arrangement: This is a fully remote position, requiring the candidate to have a reliable laptop and stable internet connection. Occasional evening or weekend work may be required to accommodate time zone differences with the UK-based teams.

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the successful candidate to take on more responsibilities or advance to a senior role.
• Working closely with UK-based teams may provide exposure to international marketing strategies and trends.

ASSUMPTION: The role may evolve over time as the company grows and adapts to changes in the market.

🌍 Location & Work Environment

Office Type: Fully remote work environment, with no physical office required.

Office Location(s): The company is based in Rye, UK, but this role can be performed from anywhere in South Africa.

Geographic Context:

• South Africa has a competitive digital marketing landscape, with many opportunities for growth and learning.
• The country's time zone (GMT+2) allows for some overlap with UK business hours, facilitating collaboration with UK-based teams.
• The cost of living in South Africa is generally lower than in the UK, which may impact salary expectations.

Work Schedule: The role requires a full-time commitment of 40 hours per week, with some flexibility to accommodate time zone differences with the UK-based teams.

ASSUMPTION: The successful candidate should be comfortable working independently and managing their time effectively in a remote setting.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• Technical assessment or case study
• Final interview with the marketing team

Key Assessment Areas:

• Digital marketing skills and experience
• Analytical and problem-solving abilities
• Communication and collaboration skills
• Cultural fit with the company and team

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing skills and experience, as well as your ability to work independently in a remote setting.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively with remote teams.
• If applicable, provide examples of your previous digital marketing campaigns and their outcomes.

ATS Keywords: Digital Marketing, SEO, SEM, PPC, Google Analytics, HubSpot, LinkedIn Sales Navigator, Market Research, Analytical Skills, Communication Skills, Time Management

ASSUMPTION: The application process may involve assessments or case studies to evaluate the candidate's digital marketing skills and problem-solving abilities.

🛠️ Tools & Technologies

• Google Analytics
• HubSpot
• LinkedIn Sales Navigator
• SEO and SEM tools (e.g., Google Ads, SEMrush, Ahrefs)

ASSUMPTION: The successful candidate should be comfortable learning and utilizing new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Remote-first mindset
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Self-motivated and disciplined
• Adaptable and flexible
• Strong communication and collaboration skills

Self-Assessment Questions:

• Do you have a proven track record of successful digital marketing campaigns?
• Are you comfortable working independently and managing your time effectively in a remote setting?
• Do you thrive in a collaborative environment and enjoy working with cross-functional teams?

ASSUMPTION: As a remote-first company, Remote Recruitment values candidates who are self-motivated, disciplined, and able to work independently.

⚠️ Potential Challenges

• Occasional evening or weekend work may be required to accommodate time zone differences with the UK-based teams.
• The role may require the candidate to manage multiple projects and deadlines simultaneously.
• As a remote employee, the successful candidate may face challenges in building relationships and fostering a sense of belonging with their colleagues.
• The cost of living in South Africa may be lower than in the UK, which may impact salary expectations.

ASSUMPTION: The successful candidate should be comfortable working independently and managing their time effectively in a remote setting, as well as balancing multiple projects and deadlines.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager or Digital Marketing Specialist position, but with a focus on strategy and execution rather than day-to-day management.
• In the UK, the average salary for a Digital Marketing Strategist is around £35,000 per year, which is roughly equivalent to R600,000 per year in South Africa.
• Career progression in this role may involve advancing to a senior digital marketing role or moving into a related field such as marketing management or consulting.

ASSUMPTION: Salary expectations may vary based on the candidate's experience, skills, and the cost of living in their location.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy for a UK-based e-commerce company.
• Conducting market research to identify trends and opportunities in the UK digital marketing landscape.
• Managing and optimizing SEO and SEM campaigns for a UK-based B2B software company.

ASSUMPTION: The successful candidate should be able to provide examples of their previous digital marketing campaigns and their outcomes.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for the company?
• What are the most significant challenges facing the digital marketing team currently?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance for remote employees?

ASSUMPTION: The successful candidate should ask thoughtful questions that demonstrate their interest in the role and the company's mission.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing skills and experience, as well as your ability to work independently in a remote setting.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively with remote teams.
• If applicable, provide examples of your previous digital marketing campaigns and their outcomes.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.