📌 Core Information
🔹 Job Title: Digital Marketing Strategist
🔹 Company: Southcoast Health System, Inc.
🔹 Location: New Bedford, MA
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing digital marketing strategies
- Managing and overseeing digital marketing programs
- Collaborating with cross-functional teams to create customized user experiences
- Proficient knowledge of digital marketing tools and software applications
- Excellent interpersonal, communication, and leadership skills
ASSUMPTION: This role requires a strategic thinker with a strong background in digital marketing to drive success in various online platforms and campaigns.
📋 Key Responsibilities
✅ Developing and implementing digital marketing strategies
✅ Managing and overseeing digital marketing programs, including content creation, SEO, SEM, CRM methods, website management, and digital advertising campaigns
✅ Collaborating with the Marketing & Communications team and Digital Health Services to design, develop, and maintain intranet and internet sites
✅ Demonstrating strong problem-solving skills, creativity, and attention to detail in a deadline-driven environment
✅ Possessing excellent analytical, organizational, project management, and time management skills
ASSUMPTION: This role requires a high level of multitasking and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Information Technology, or a related field preferred, or a combination of related education and significant directly related experience.
Experience: 5 years of digital marketing experience in a related position preferred.
Required Skills:
- Proficient knowledge of digital marketing strategies and tactics, including email marketing, paid search, and social media marketing
- Working knowledge of ServiceNow, WordPress, website development or management, and CRM technology
- Current knowledge of best practices for UI/UX and consumer engagement for various platforms and audiences
- Excellent interpersonal, communication, collaboration, and leadership skills
- Proficient in the use of various software applications
Preferred Skills:
- Knowledge of MS Dynamics and Epic Cheers
ASSUMPTION: Candidates with a strong background in digital marketing and relevant experience are likely to be successful in this role.
💰 Compensation & Benefits
Salary Range: USD $67,766.40 - USD $114,004.80 /Yr.
Benefits:
- Competitive pay and comprehensive benefits package
- Generous earned time off package
- Employee wellbeing program
- 403B retirement plan with company match
- Tuition assistance and federal loan forgiveness programs
- Professional growth opportunities and customized leadership training
Working Hours: Full-time, 40 hours per week. May include weekend and after-hours events as needed.
ASSUMPTION: The salary range provided is based on the company's stated range and industry standards for digital marketing strategists with 5-10 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare
Company Size: Not specified (based on LinkedIn data)
Founded: Not specified (based on LinkedIn data)
Company Description:
- Southcoast Health is a not-for-profit, charitable health system with multiple hospitals, clinics, and facilities throughout Southeastern Massachusetts and Rhode Island.
- Nestled in local communities, Southcoast Health provides inclusive, ethical workplaces where highly skilled caregivers offer world-class, comprehensive healthcare close to home.
- Southcoast Health has been voted 'Best Place to Work' for 7 years in a row.
Company Specialties:
- Not specified (based on LinkedIn data)
Company Website: https://www.southcoast.org/
ASSUMPTION: Southcoast Health is a mid-sized healthcare organization focused on providing high-quality care to its communities.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports to the Marketing & Communications department and collaborates with Digital Health Services.
Work Arrangement: On-site, with potential weekend and after-hours events as needed.
Growth Opportunities:
- Potential career growth within the Marketing & Communications department or related fields within the organization.
- Opportunities to develop skills in digital marketing, project management, and leadership.
ASSUMPTION: This role offers opportunities for professional growth and development within the organization.
🌍 Location & Work Environment
Office Type: On-site, with multiple locations throughout Southeastern Massachusetts and Rhode Island.
Office Location(s): New Bedford, MA
Geographic Context:
- New Bedford is a coastal city in Massachusetts with a population of approximately 95,000 people.
- The cost of living in New Bedford is lower than the national average.
- The city offers a mix of urban and suburban living, with access to beaches, parks, and cultural attractions.
Work Schedule: Full-time, 40 hours per week. May include weekend and after-hours events as needed.
ASSUMPTION: The work environment is likely to be collaborative and team-oriented, with a focus on providing high-quality care to patients.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the Marketing & Communications team
- Final interview with the department head or director
Key Assessment Areas:
- Digital marketing skills and experience
- Problem-solving and critical thinking abilities
- Communication and collaboration skills
- Leadership and project management skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume and cover letter.
- Demonstrate your understanding of the healthcare industry and Southcoast Health's mission in your application materials.
- Prepare for behavioral interview questions that focus on your problem-solving, leadership, and communication skills.
ATS Keywords: Digital Marketing, Strategy, SEO, SEM, CRM, Content Creation, Project Management, Leadership, Collaboration, Marketing & Communications, Healthcare
ASSUMPTION: The application process is likely to be competitive, with a focus on identifying candidates with strong digital marketing skills and a passion for healthcare.
🛠️ Tools & Technologies
- ServiceNow
- WordPress
- CRM technology
- MS Dynamics (preferred)
- Epic Cheers (preferred)
ASSUMPTION: The required tools and technologies may evolve over time, and candidates should be open to learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Community Focused
- Care Driven
- Inclusive, Ethical Workplaces
Work Style:
- Collaborative and team-oriented
- Focused on providing high-quality care to patients
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you share Southcoast Health's commitment to community and patient care?
- Are you comfortable working in a collaborative, team-oriented environment?
- Do you thrive in a dynamic, adaptable work environment?
ASSUMPTION: Candidates who align with Southcoast Health's values and work style are likely to be successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to changes in the healthcare industry and digital marketing landscape
- Collaborating effectively with cross-functional teams and stakeholders
- Maintaining work-life balance in a role that may require weekend and after-hours events
ASSUMPTION: Successful candidates will be able to manage multiple priorities, adapt to change, and maintain a strong work ethic in a dynamic environment.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Marketing Strategist in other industries, but with a focus on the healthcare sector.
- Compared to other digital marketing roles, this position may require more collaboration with cross-functional teams and a stronger focus on patient care.
- Career paths may include advancement to senior marketing roles, marketing directors, or related fields within the organization.
ASSUMPTION: Candidates should consider the unique aspects of this role within the healthcare industry and how it may differ from similar roles in other sectors.
📝 Sample Projects
- Developing and implementing a comprehensive digital marketing strategy for a new healthcare service line
- Managing a website redesign project to improve user experience and SEO performance
- Creating and executing a targeted social media campaign to raise awareness about a specific health issue
ASSUMPTION: Sample projects should demonstrate the candidate's ability to develop, implement, and manage digital marketing campaigns that drive results.
❓ Key Questions to Ask During Interview
- How does this role support Southcoast Health's mission and commitment to patient care?
- What are the biggest challenges facing the Marketing & Communications department, and how can this role address them?
- How does this role collaborate with other departments, such as Digital Health Services?
- What opportunities are there for professional growth and development within the organization?
- How does Southcoast Health support work-life balance for its employees?
ASSUMPTION: Candidates should ask thoughtful, insightful questions that demonstrate their interest in the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and skills
- Prepare for interview questions that focus on your problem-solving, leadership, and communication skills
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
