Digital Marketing Strategist

📌 Core Information

🔹 Job Title: Digital Marketing Strategist

🔹 Company: Icodex Publishing Solutions

🔹 Location: Honolulu, Hawaii, United States

🔹 Job Type: Hybrid (Remote OK)

🔹 Category: Marketing

🔹 Date Posted: May 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive digital marketing strategies across multiple channels
• Managing and optimizing digital marketing campaigns to drive online engagement and generate leads
• Collaborating with cross-functional teams to align digital marketing efforts with business objectives
• Analyzing campaign performance and providing data-driven insights to inform future marketing decisions

ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making.

📋 Key Responsibilities

✅ Develop and execute comprehensive digital marketing strategies across multiple channels, including social media, email, and search engine optimization (SEO)

✅ Manage and optimize digital marketing campaigns, including budget allocation, ad targeting, and performance analysis

✅ Collaborate with content teams to develop engaging and relevant content for digital marketing campaigns

✅ Analyze campaign performance, track key metrics, and provide data-driven insights to inform future marketing decisions

✅ Work closely with cross-functional teams, including sales, product, and creative, to align digital marketing efforts with business objectives

ASSUMPTION: This role may require occasional work outside of regular business hours to monitor campaign performance and make real-time optimizations.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or related field

Experience: 2-5 years of experience in digital marketing, preferably in the publishing industry

Required Skills:

• Proficient in digital marketing tools, including Google Analytics, AdWords, and social media management platforms
• Excellent communication, analytical, and problem-solving skills

Preferred Skills:

• Experience with marketing automation tools
• Familiarity with the publishing industry

ASSUMPTION: While not explicitly stated, experience with marketing automation tools and familiarity with the publishing industry would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year, depending on experience

Benefits:

• Comprehensive health insurance coverage
• 401(k) or other retirement plan options
• Vacation days, sick leave, and holidays
• Opportunities for training and professional growth

Working Hours: Full-time (40 hours per week), with flexible work arrangements available

ASSUMPTION: The salary range provided is based on industry standards for digital marketing strategists with 2-5 years of experience in the publishing industry.

📌 Applicant Insights

🔍 Company Context

Industry: Icodex Publishing Solutions operates in the technology, information, and media industry, focusing on scholarly and academic publishing.

Company Size: Icodex Publishing Solutions has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: The company was founded in 2018, making it a relatively young and innovative organization.

Company Description:

• Icodex Publishing Solutions specializes in developing software products and providing business process management services for scholarly publishing
• The company supports the publishing process from manuscript preparation to print and digital content distribution
• Icodex Publishing Solutions also offers IT support services, including hardware installation and back-end support

Company Specialties:

• Product development
• Publishing
• Typesetting
• Premedia
• Technology
• Automation
• Workflow solutions
• Consultancy

Company Website: https://www.icodexsolutions.com

ASSUMPTION: Icodex Publishing Solutions' focus on technology and innovation in the publishing industry may result in a fast-paced and dynamic work environment.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of experience and growth potential.

Reporting Structure: The Digital Marketing Strategist will likely report directly to the Marketing Director or Head of Marketing and work closely with cross-functional teams.

Work Arrangement: This role offers hybrid work arrangements, with remote work options available.

Growth Opportunities:

• Potential to advance to a senior marketing role within the company
• Opportunities to expand skills and expertise in digital marketing and the publishing industry
• Chance to work on diverse projects and campaigns, driving engagement and growth for the company

ASSUMPTION: Given the company's focus on technology and innovation, there may be opportunities for the Digital Marketing Strategist to contribute to the development of new marketing tools and strategies.

🌍 Location & Work Environment

Office Type: Icodex Publishing Solutions has a hybrid work environment, with both on-site and remote work options available.

Office Location(s): Honolulu, Hawaii, United States

Geographic Context:

• Honolulu is located on the island of Oahu, Hawaii, and is known for its tropical climate and scenic beaches
• The city offers a mix of urban and outdoor living, with a variety of cultural attractions and recreational activities
• Honolulu has a cost of living that is higher than the national average, with housing being the most significant factor

Work Schedule: The work schedule for this role is full-time, with flexible work arrangements available. Occasional work outside of regular business hours may be required to monitor campaign performance.

ASSUMPTION: The tropical climate and scenic environment of Honolulu may contribute to a more relaxed and laid-back work culture, while still maintaining a high level of professionalism and productivity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical assessment or case study presentation
• Final interview with the Marketing Director or Head of Marketing

Key Assessment Areas:

• Digital marketing strategy and campaign management skills
• Analytical and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant digital marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the publishing industry and digital marketing strategies
• Prepare a portfolio or case study showcasing your digital marketing campaign successes
• Research Icodex Publishing Solutions' company culture and values to ensure a strong cultural fit

ATS Keywords: Digital Marketing Strategy, Campaign Management, Google Analytics, AdWords, Social Media Management, Communication, Analytical Skills, Problem-Solving, Publishing Industry

ASSUMPTION: The interview process may include a technical assessment or case study presentation to evaluate the candidate's digital marketing skills and strategic thinking.

🛠️ Tools & Technologies

• Google Analytics
• Google AdWords
• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's marketing stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing new ideas and technologies to drive growth and success
• Collaboration: Working together to achieve common goals and objectives
• Integrity: Upholding ethical standards and acting with honesty and transparency

Work Style:

• Data-driven: Making informed decisions based on data and analytics
• Creative: Approaching marketing challenges with innovative and unique solutions
• Adaptable: Embracing change and continuously learning new skills and tools

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment that emphasizes innovation and data-driven decision making?
• Are you comfortable working collaboratively with cross-functional teams to achieve common goals?
• Do you possess strong analytical and problem-solving skills, with a proven track record of success in digital marketing?

ASSUMPTION: Icodex Publishing Solutions' focus on innovation and data-driven decision making may result in a fast-paced and dynamic work environment that requires adaptability and continuous learning.

⚠️ Potential Challenges

• Managing multiple digital marketing campaigns simultaneously, requiring strong organizational and time management skills
• Keeping up with the latest digital marketing trends and tools, which may require continuous learning and professional development
• Occasional work outside of regular business hours to monitor campaign performance and make real-time optimizations
• Navigating the unique challenges and opportunities of the publishing industry, which may require a strong understanding of the industry and its target audience

ASSUMPTION: The fast-paced and dynamic nature of digital marketing, along with the unique challenges of the publishing industry, may present both opportunities and challenges for the Digital Marketing Strategist.

📈 Similar Roles Comparison

• Unlike other digital marketing roles, this position focuses specifically on the publishing industry, requiring a strong understanding of scholarly and academic publishing
• This role offers the opportunity to work with a diverse range of stakeholders, including researchers, academics, and scholars, providing unique insights into the publishing process
• Career progression in this role may involve advancing to a senior marketing role within the company or exploring opportunities in related fields, such as content marketing or product marketing

ASSUMPTION: The focus on the publishing industry and the opportunity to work with a diverse range of stakeholders may set this role apart from other digital marketing positions.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy for a new academic journal launch
• Managing and optimizing a social media advertising campaign to increase engagement and drive traffic to a publisher's website
• Analyzing campaign performance data to identify trends and insights, and using those insights to inform future marketing decisions

ASSUMPTION: The specific projects and campaigns the Digital Marketing Strategist will work on may vary depending on the company's marketing goals and objectives.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other departments, such as sales and product, to align digital marketing efforts with business objectives?
• What opportunities are there for professional growth and development within the company?
• How does the company support work-life balance for employees working remotely or in a hybrid arrangement?
• What is the company's approach to innovation and staying ahead of digital marketing trends and best practices?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate the candidate's interest in the role and their understanding of the company's goals and objectives.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and achievements
• Prepare a portfolio or case study showcasing your digital marketing campaign successes
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.