📌 Core Information
🔹 Job Title: Marketing & Brand Strategy Intern
🔹 Company: Servco Pacific Inc.
🔹 Location: Honolulu, Hawaii
🔹 Job Type: Part-Time
🔹 Category: Marketing
🔹 Date Posted: June 5, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting growth and ongoing marketing efforts across diverse business divisions
- Collaborating directly with the Performance Marketing & Brand Lead
- Contributing to both strategic and executional aspects of brand and performance marketing
- Gaining exposure to the full marketing funnel and retail operational insights
ASSUMPTION: This role is ideal for a motivated and strategic individual passionate about marketing and eager to learn across various industries.
📋 Key Responsibilities
✅ Research and develop ideas to grow marketing programs across various business divisions
✅ Support outreach and logistics for potential partnerships, especially with universities and local organizations
✅ Analyze competitor activity and identify emerging trends in niche markets
✅ Assist in ongoing website maintenance and SEO projects
✅ Help manage marketing assets and coordinate with creative and content teams
✅ Spend time observing operations at dealerships and forklift service sites to understand workflows and customer journeys
✅ Attend internal and vendor meetings focused on advertising and media buys
✅ Organize timelines, calendars, and task lists to ensure smooth campaign execution
ASSUMPTION: The role requires a balance of strategic thinking, operational support, and project coordination.
🎯 Required Qualifications
Education: High school diploma or equivalent
Experience: None specified, but relevant experience is a plus
Required Skills:
- Strong interest in marketing strategy, advertising, and/or brand development
- Highly organized, curious, and eager to learn from both planning and execution work
- Excellent communication and research skills
- Able to take initiative, manage time independently, and contribute in meetings
- Familiarity with Google Workspaces, Tableau, Notion, OpenAI, Canva, Meta Ads, Google Ads, SEMRush
Preferred Skills:
- Experience with marketing tools (e.g., Canva, Meta Ads, Google Ads, SEMRush)
ASSUMPTION: While experience is not required, candidates with relevant marketing experience will have an advantage.
💰 Compensation & Benefits
Salary Range: $16.90 - $21.09 per hour
Benefits:
- Equal Opportunity Employer and Drug-Free Workplace
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range is based on entry-level marketing roles in Honolulu, Hawaii.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Automotive)
Company Size: 1,001-5,000 employees
Founded: 1919
Company Description:
- Servco Pacific Inc. is Hawaii’s largest private company with operations in the United States and Australia.
- It owns a diverse group of automotive businesses, including exclusive distributorships of Toyota, Lexus, and Subaru in Hawaii.
- Servco is also an active investor in venture capital, with its largest investment being Fender Musical Instruments Corporation.
Company Specialties:
- Automotive
- Consumer Products
- Investments
- Mobility
- Musical Instruments
Company Website: http://www.servco.com
ASSUMPTION: Servco Pacific Inc. offers a diverse range of opportunities for growth and learning within the automotive and retail industries.
📊 Role Analysis
Career Level: Entry Level (Intern)
Reporting Structure: Reports directly to the Performance Marketing & Brand Lead
Work Arrangement: On-site, with potential for remote work depending on project requirements
Growth Opportunities:
- Exposure to various aspects of marketing and brand strategy
- Potential for full-time employment after the internship
- Opportunities to work across diverse business divisions
ASSUMPTION: This role offers a unique opportunity for interns to gain valuable experience in marketing and brand strategy within a large, established company.
🌍 Location & Work Environment
Office Type: Corporate office with multiple retail locations
Office Location(s): Honolulu, Hawaii
Geographic Context:
- Honolulu is the capital and most populous city of the U.S. state of Hawaii.
- The city offers a mix of urban and tropical environments, with a cost of living slightly higher than the national average.
- Honolulu has a diverse culture and a strong sense of community.
Work Schedule: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: Honolulu offers a unique blend of urban and tropical living, with a diverse culture and a strong sense of community.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the team
- Background check and offer
Key Assessment Areas:
- Communication skills
- Problem-solving abilities
- Cultural fit
- Relevant skills and experience
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Be prepared to discuss your interest in marketing and brand strategy
- Research Servco Pacific Inc. and be ready to discuss how you align with the company's values
ATS Keywords: Marketing strategy, advertising, brand development, organizational skills, communication skills, research skills, time management, project management, analytical skills, problem-solving, SEO, Google Workspaces, Tableau, Notion, OpenAI, Canva, Meta Ads, Google Ads, SEMRush
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and passion for marketing.
🛠️ Tools & Technologies
- Google Workspaces
- Tableau
- Notion
- OpenAI
- Canva
- Meta Ads
- Google Ads
- SEMRush
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for candidates.
👔 Cultural Fit Considerations
Company Values:
- Respect
- Service
- Teamwork
- Innovation
Work Style:
- Collaborative
- Adaptable
- Results-driven
- Customer-focused
Self-Assessment Questions:
- Do you align with Servco's core values of Respect, Service, Teamwork, and Innovation?
- Are you comfortable working in a collaborative, adaptable, and results-driven environment?
- Do you have a customer-focused mindset?
ASSUMPTION: Candidates should be prepared to demonstrate their alignment with Servco's core values and work style.
⚠️ Potential Challenges
- Balancing multiple projects and deadlines
- Working in a fast-paced, dynamic environment
- Adapting to various business divisions and their unique needs
- Managing expectations and priorities across different stakeholders
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- This role is similar to other marketing internships but offers exposure to a diverse range of business divisions and industries.
- Unlike some marketing roles, this internship offers a balance of strategic and operational responsibilities.
- Career paths after this internship may include full-time employment in marketing, brand management, or related fields.
ASSUMPTION: Candidates should research similar roles and consider how this internship aligns with their career goals.
📝 Sample Projects
- Developing a marketing plan for a new product launch
- Conducting market research and analysis to inform marketing strategies
- Assisting in the creation and maintenance of marketing collateral and digital assets
- Supporting event planning and coordination for marketing events and partnerships
ASSUMPTION: These projects are examples of the types of tasks an intern in this role might undertake, but the specific projects may vary.
❓ Key Questions to Ask During Interview
- What are the most important priorities for this role in the first 30, 60, and 90 days?
- How does this role support the overall marketing and brand strategy for Servco Pacific Inc.?
- What opportunities are there for professional development and growth within the company?
- How does the team collaborate and communicate to ensure project success?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through http://www.servco.com/careers or email careers@servco.com.
- Tailor your resume and cover letter to highlight relevant marketing experience and skills.
- Prepare for your interview by researching Servco Pacific Inc. and practicing common interview questions.
- Follow up after your interview to express your appreciation and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
