📌 Core Information
🔹 Job Title: Digital Marketing Strategist
🔹 Company: 1840 & Company
🔹 Location: Johannesburg, Gauteng, South Africa
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Remote (South Africa)
🚀 Job Overview
Key aspects of this role include:
- Developing and evolving marketing strategies across Google, Meta, and YouTube platforms
- Collaborating with the Account Manager and Media Buyers to ensure strategy and execution alignment
- Providing creative direction for ad copy, funnel ideas, and landing pages
- Analyzing client accounts and making data-driven performance improvement recommendations
- Working with tools like GoHighLevel and other marketing tech stacks for lead capture, automation, and reporting
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on collaboration and data-driven decision making.
📋 Key Responsibilities
✅ Build and evolve marketing strategies across Google, Meta, and YouTube based on client goals and data.
✅ Collaborate daily with the Account Manager and Media Buyers to ensure strategy and execution are aligned.
✅ Provide creative direction, including ad hooks, angles, landing page ideas, and funnel concepts.
✅ Audit client accounts and make data-backed recommendations to improve performance.
✅ Work with tools like GoHighLevel and other tech stacks for lead capture, automation, and reporting.
✅ Stay up to date with trends and changes across major ad platforms.
ASSUMPTION: This role involves a mix of strategic planning, creative problem-solving, and hands-on execution to drive client success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3+ years of experience in digital marketing strategy
Required Skills:
- Proven experience with Google Ads, Meta Ads, and YouTube Ads
- Hands-on knowledge of GoHighLevel and complementary marketing tech stacks
- Strong understanding of funnels, copywriting psychology, and customer journeys
- Excellent communication and collaboration skills
- Fluency in English
Preferred Skills:
- Experience working remotely in a global team
- Familiarity with additional marketing channels (e.g., TikTok, LinkedIn, etc.)
ASSUMPTION: Candidates should have a strong foundation in digital marketing strategy and be comfortable working with various ad platforms and marketing tech stacks.
💰 Compensation & Benefits
Salary Range: $9 - $10 per hour (Based on industry standards for mid-level digital marketing strategists in South Africa)
Benefits:
- Remote work flexibility
- Opportunity to work with a global team and client base
- Potential for career growth within the company
Working Hours: Full-time (40 hours per week, with flexibility for a remote worker)
ASSUMPTION: The salary range is based on industry standards for mid-level digital marketing strategists in South Africa, with consideration for the remote work arrangement.
📌 Applicant Insights
🔍 Company Context
Industry: 1840 & Company is a global leader in Business Process Outsourcing (BPO) and remote talent solutions, specializing in connecting businesses with world-class freelance professionals and delivering top-tier outsourcing services across over 150 countries worldwide.
Company Size: 1,001-5,000 employees (Large enterprise with global reach)
Founded: 2014 (Over a decade of experience in the industry)
Company Description:
- 1840 & Company empowers growth for forward-thinking businesses by bridging skill and resource gaps with its expertly vetted talent pool.
- The company offers an optimal work-life balance, enabling exceptional individuals to work remotely from any location while maximizing their professional growth and earning potential.
- With service delivery facilities in the Philippines, India, Ukraine, South Africa, and Argentina, 1840 & Company provides comprehensive workforce solutions, including talent sourcing, global compliance, and payroll management.
Company Specialties:
- Call Center and Contact Center Services
- Offshore, Nearshore, and Onshore Solutions
- Customer Service and Technical Support
- Business Process Outsourcing (BPO)
- Staff Augmentation Services
- Recruitment Process Outsourcing (RPO)
- Global Compliance and Payroll Solutions
- Back Office Operations
- Marketing and Sales Team Outsourcing
- IT and Development Outsourcing
- Human Resources Outsourcing
- Remote Talent and Teams
- Finance and Accounting Outsourcing
Company Website: www.1840andco.com
ASSUMPTION: Working for 1840 & Company offers applicants the opportunity to gain experience in a global, fast-paced environment with a focus on remote work and career growth.
📊 Role Analysis
Career Level: Mid-Level (2-5 years of experience)
Reporting Structure: This role reports directly to the Account Manager and works closely with the Media Buying team.
Work Arrangement: Remote (South Africa) with potential for occasional client-facing interactions.
Growth Opportunities:
- Expanding skills and knowledge in digital marketing strategy and other marketing channels.
- Advancing to a senior role or taking on more significant client accounts.
- Exploring opportunities within the company's diverse service offerings.
ASSUMPTION: This role provides ample opportunities for professional growth and development within the company's global structure.
🌍 Location & Work Environment
Office Type: Remote (with no physical office location)
Office Location(s): N/A (Remote work from South Africa)
Geographic Context:
- Johannesburg is the largest city in South Africa and the provincial capital of Gauteng.
- The city offers a vibrant urban environment with a mix of cultures, attractions, and amenities.
- Johannesburg has a subtropical highland climate, with mild winters and warm summers.
Work Schedule: Full-time (40 hours per week) with flexibility for a remote worker
ASSUMPTION: Working remotely in Johannesburg offers a unique blend of urban living, cultural diversity, and a comfortable climate for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening to assess communication skills and cultural fit.
- Technical assessment to evaluate digital marketing strategy skills.
- Final interview with the hiring manager to discuss the role, team dynamics, and company culture.
Key Assessment Areas:
- Digital marketing strategy and planning skills
- Ad platform knowledge (Google, Meta, YouTube)
- Creative problem-solving and copywriting abilities
- Data analysis and interpretation skills
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing strategy experience and skills relevant to this role.
- Be prepared to discuss specific examples of your marketing strategy successes and challenges overcome.
- Demonstrate your understanding of the company's global structure and remote work environment.
ATS Keywords: Digital Marketing Strategy, Google Ads, Meta Ads, YouTube Ads, GoHighLevel, Funnel Development, Copywriting Psychology, Customer Journeys, Creative Direction, Data Analysis, Collaboration, Campaign Strategy, Ad Copy, Landing Page Ideas, Performance Improvement
ASSUMPTION: Applicants should focus on demonstrating their digital marketing strategy skills and experience, as well as their ability to work effectively in a remote, global team environment.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads
- YouTube Ads
- GoHighLevel
- Additional marketing tech stacks (e.g., marketing automation, CRM, etc.)
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, with the potential for learning and utilizing additional marketing tech stacks.
👔 Cultural Fit Considerations
Company Values:
- Empowering growth for forward-thinking businesses
- Bridging skill and resource gaps with expertly vetted talent
- Fostering an optimal work-life balance for exceptional individuals
Work Style:
- Remote and flexible work arrangements
- Global team collaboration and communication
- Data-driven decision making and continuous learning
Self-Assessment Questions:
- How do you align with 1840 & Company's mission to empower growth for forward-thinking businesses?
- How comfortable are you working remotely in a global team environment, collaborating with team members across different time zones?
- How do you approach continuous learning and staying up to date with trends and changes in digital marketing strategy?
ASSUMPTION: Applicants should assess their fit with the company's values and work style, focusing on their ability to thrive in a remote, global team environment and their commitment to continuous learning and growth.
⚠️ Potential Challenges
- Managing time zones and communication with global team members
- Adapting to the unique needs and goals of diverse client accounts
- Staying up to date with trends and changes across multiple ad platforms
- Balancing strategic planning with hands-on execution and creative problem-solving
ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic, global work environment.
📈 Similar Roles Comparison
- This role focuses more on strategy and creative direction than hands-on media buying or account management.
- Digital marketing strategy roles may vary in focus depending on the industry and company size, with this role offering a blend of strategy, creativity, and data analysis.
- Career progression in digital marketing strategy can lead to senior roles, management positions, or specialized expertise in specific marketing channels.
ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other digital marketing strategy positions, as well as the potential career growth opportunities.
📝 Sample Projects
- Developing a comprehensive marketing strategy for a new client, including funnel design, ad copy, and landing page ideas
- Analyzing an existing client account to identify performance improvement opportunities and implementing data-driven recommendations
- Collaborating with the Media Buying team to optimize ad spend and maximize return on investment for a client campaign
ASSUMPTION: These sample projects illustrate the strategic, creative, and data-driven aspects of the Digital Marketing Strategist role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the company's client accounts?
- Can you describe the team structure and dynamics for this role, and how it collaborates with other departments?
- What are the most significant challenges facing the company's clients in the digital marketing landscape, and how can this role help address them?
- How does the company support the professional growth and development of its digital marketing strategists?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
ASSUMPTION: These interview questions help applicants better understand the role, team dynamics, and company culture, as well as the key metrics for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your digital marketing strategy experience and skills relevant to this role.
- Prepare for the interview by researching the company, its global structure, and the digital marketing landscape.
- Follow up with the hiring manager within one week after the interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
