Digital Marketing Strategist (hybrid)

📌 Core Information

🔹 Job Title: Digital Marketing Strategist (Hybrid)

🔹 Company: Zirous

🔹 Location: West Des Moines, Iowa, United States (Hybrid: 3 days on-site, 2 days remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: Entry-level to Mid-level (1-3 years)

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Collaborating with the marketing team on digital and content marketing strategies
• Managing digital assets and executing marketing campaigns
• Analyzing campaign performance and optimizing strategies based on data insights
• Working in a hybrid model with both remote and on-site days

ASSUMPTION: This role requires a balance of analytical and creative skills, with a focus on data-driven decision making and innovative marketing strategies.

📋 Key Responsibilities

✅ Collaborate with the marketing team on digital/content marketing strategy, sales enablement, campaigns, partner marketing initiatives, and analytics

✅ Manage design and creative templates, collateral, and digital assets using Adobe Illustrator and InDesign

✅ Lead the execution of paid social media ads on Facebook, LinkedIn, and Instagram, focusing on targeting, ad creative, and campaign performance

✅ Manage web and search engine optimization (SEO) including structure, design, and web updates

✅ Manage Google Analytics, Tag Manager, Search Console, and UTM tracking to capture accurate data, optimize performance, and drive informed marketing decisions

✅ Assist with campaign building, ad-groups and ad experiments to find the top performing digital tactics

✅ Assist with the planning, creation and publishing of relevant, original and highly-engaging content on social media channels

✅ Manage campaigns and customer journeys that span and track sales and marketing touchpoints to engage customers throughout their lifecycle

✅ Maintain strong relationships with marketing and sales to drive business results toward goals

✅ Assist with events, webinars, partner marketing and other marketing initiatives

✅ Other duties as assigned

ASSUMPTION: This role requires strong project management skills and the ability to work independently on individual tasks while also collaborating with the team on various initiatives.

🎯 Required Qualifications

Education: Bachelor's Degree in marketing, communications, or related field

Experience: 1 - 3 years of digital marketing experience

Required Skills:

• Proficient in Adobe Creative Suite, CMS (WordPress), SEO, PPC (Google Adwords/Display), content marketing, Organic and Paid social media marketing (Facebook/LinkedIn/Instagram), website conversion optimization and marketing analytics
• Strong critical thinking and problem-solving skills
• Must be an action-oriented leader who deploys exceptional project management skills

Preferred Skills:

• Experience with email and marketing automation (Marketo) preferred
• Experience with CRM (Salesforce) preferred

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) is likely expected for this role.

💰 Compensation & Benefits

Salary Range: $55,000 - $75,000 per year (Based on industry standards for entry-level to mid-level digital marketing roles in the United States)

Benefits:

• Flexible Schedule
• 401(k) Match
• Unlimited Time Off
• Paid Holidays
• Cell Phone Subsidy
• Discounts with Verizon
• Professional Development Opportunities
• Employee of the Month Awards
• Employee of the Year Awards
• Company-wide Lunches
• Lunch and Learns
• On-site Gym and Shower Facility

Working Hours: Full-time, 40 hours per week, with flexible scheduling options

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the United States. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Information Technology & Services

Company Size: 51-200 employees (Mid-sized company, offering a balance between a startup-like environment and the resources of a larger organization)

Founded: 1986 (Over 35 years of experience in the industry)

Company Description:

• Zirous is a tech firm that provides IT solutions to customers, aiming to improve business processes by leveraging business data and pairing it with cutting-edge technologies
• The company specializes in various services, including data analytics, managed services, marketing technology, data engineering, identity and access management, security intelligence, service-oriented architecture (SOA), infrastructure, cloud, and development
• Zirous has partnerships with great companies like Oracle, SailPoint, AWS, Microsoft, Adobe, Sailpoint, Okta, Workato, and Tealium

Company Specialties:

• Oracle
• SOA/Integration
• Hadoop
• Database
• Identity Management
• Big Data
• Cloud
• Data
• Data Analytics
• Development
• SailPoint
• Machine Learning
• Artificial Intelligence
• Security Intelligence
• and managed services

Company Website: www.zirous.com

ASSUMPTION: Zirous' extensive experience and partnerships with leading technology companies indicate a strong foundation for growth and innovation in the industry.

📊 Role Analysis

Career Level: Entry-level to Mid-level (1-3 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: Hybrid (3 days on-site, 2 days remote)

Growth Opportunities:

• Professional development opportunities, including certifications, continued education, and speaking engagements
• Employee of the Month and Employee of the Year awards with bonus amounts
• Lunch and Learns throughout the year to educate each other on different industry topics

ASSUMPTION: This role offers ample opportunities for professional growth and development within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: Hybrid (On-site and remote work environment)

Office Location(s): 1503 42nd St. Suite 210, West Des Moines, IA 50266, US

Geographic Context:

• West Des Moines, Iowa, is a suburb of Des Moines, the capital and most populous city in Iowa
• The area offers a mix of urban and suburban living, with a relatively low cost of living compared to other major metropolitan areas in the United States
• Iowa is known for its strong work ethic, friendly communities, and high-quality of life

Work Schedule: Full-time, 40 hours per week, with flexible scheduling options

ASSUMPTION: The hybrid work arrangement offers the best of both worlds, combining in-office collaboration and remote work days to accommodate both business needs and personal needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the company's leadership team

Key Assessment Areas:

• Digital marketing skills and knowledge
• Project management and organizational skills
• Creativity and problem-solving abilities
• Adaptability and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight your relevant digital marketing skills and experiences
• Showcase your portfolio or examples of your work, if applicable
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and adaptability

ATS Keywords: Digital Marketing, Content Marketing, SEO, PPC, Social Media Marketing, Project Management, Adobe Creative Suite, Google Analytics, Marketing Analytics, Campaign Management, Customer Journey, Sales Enablement

ASSUMPTION: Zirous uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Adobe Creative Suite (Illustrator, InDesign)
• CMS (WordPress)
• SEO and PPC tools (Google Search Console, Google Adwords, Google Analytics)
• Social media platforms (Facebook, LinkedIn, Instagram)
• Marketing automation tools (Marketo, preferred)
• CRM (Salesforce, preferred)

ASSUMPTION: The required and preferred skills listed in the job description indicate proficiency in these tools and technologies.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative
• Collaborative
• Expertise-driven
• Results-oriented

Work Style:

• Data-driven decision making
• Creative and strategic thinking
• Strong project management skills
• Adaptability and flexibility
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you have a strong understanding of digital marketing strategies and tactics?
• Are you comfortable working with data and using it to inform marketing decisions?
• Can you manage multiple projects and deadlines effectively?
• Do you thrive in a collaborative and team-oriented environment?
• Are you adaptable and able to pivot strategies based on changing priorities or new information?

ASSUMPTION: Zirous values employees who are customer-focused, innovative, collaborative, expertise-driven, and results-oriented. Candidates who align with these values and work styles are more likely to succeed in this role and the company's culture.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Keeping up with the latest digital marketing trends and best practices
• Balancing creative and analytical aspects of the role
• Adapting to a hybrid work arrangement, with both on-site and remote work days

ASSUMPTION: These challenges can be overcome with strong project management skills, a willingness to learn and adapt, and a customer-focused mindset.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Specialist or Digital Marketing Manager, but with a stronger focus on strategy and analytics
• In comparison to other marketing roles, this position requires a unique blend of creative and analytical skills, as well as strong project management abilities
• Career path comparison: This role can lead to opportunities in digital marketing management, marketing strategy, or related fields within the company or the industry

ASSUMPTION: While this role shares similarities with other digital marketing positions, its unique blend of required skills and focus on strategy and analytics sets it apart.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy for a new product launch
• Analyzing and optimizing the performance of paid social media ad campaigns to maximize ROI
• Managing and updating the company's website to improve SEO and user experience
• Creating and implementing a customer journey map to improve customer engagement and retention

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, from strategic planning and execution to data analysis and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• What are the biggest challenges facing the marketing department currently, and how can this role help address them?
• How does Zirous support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does Zirous foster a collaborative and innovative work environment?

ASSUMPTION: Asking these questions can help you better understand the role, the company culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable link
• Tailor your resume and cover letter to highlight your relevant digital marketing skills and experiences
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and adaptability
• Showcase your portfolio or examples of your work, if applicable
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.