Digital Marketing Strategist (Start-Ups) - Remote Canada

📌 Core Information

🔹 Job Title: Digital Marketing Strategist (Start-Ups) - Remote Canada

🔹 Company: Directive Consulting

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Canada)

🚀 Job Overview

Key aspects of this role include:

• Directly managing the performance marketing for up to seven accounts
• Building and maintaining strong client relationships
• Project managing and organizing accounts
• Deep technical knowledge of strategy, paid media, SEO, and CRO for tech companies
• Strong SaaS background preferred

ASSUMPTION: This role requires a high level of independence and self-motivation, as you'll be managing multiple accounts remotely.

📋 Key Responsibilities

✅ Own the success of SMB clients across channels, ensuring results are exceeded

✅ Handle client relationships with poise, confidence, and empathy

✅ Project manage and organize accounts

✅ Build relationships with point of contacts

✅ Develop and execute marketing strategies across paid media, SEO, and CRO

✅ Collaborate with internal teams to ensure client success

ASSUMPTION: This role requires a strong balance of strategic thinking, execution, communication, and project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years of experience in agency-side marketing and 2+ years in performance marketing

Required Skills:

• Proven track record in digital marketing strategy
• Deep expertise in paid media, SEO, and CRO
• Strong project management skills
• Excellent communication and client management skills
• Ability to work independently and manage multiple accounts
• Strong analytical skills and data-driven mindset

Preferred Skills:

• SaaS marketing experience
• Fluency in French or other languages
• Experience with marketing automation tools

ASSUMPTION: While not explicitly stated, a T-shaped marketing skill set, including both breadth and depth of knowledge, is highly preferred for this role.

💰 Compensation & Benefits

Salary Range: CAD 70,000 - 90,000 per year (Based on industry standards for a mid-level marketing role in Toronto)

Benefits:

• Medical, dental, and vision plans
• Disability and life insurance
• Mental health support (Spring Health, Headspace)
• Physical health support (Gympass)
• Unlimited PTO, paid company holidays, and end-of-year recharge
• Paid parental leave
• 401(k) with company match
• Annual bonus
• Annual anniversary trip to Newport Beach, CA

Working Hours: Full-time, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Toronto. The final offer may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Directive Consulting is a performance marketing agency specializing in B2B companies, with a focus on Customer Generation methodology.

Company Size: 51-200 employees, which means a mid-sized company structure with opportunities for growth and collaboration.

Founded: 2014, with a history of steady growth and expansion in the B2B marketing space.

Company Description:

• Customer-focused approach, with a commitment to generating revenue for clients
• Global team with expertise in various marketing disciplines
• Strong emphasis on data-driven strategies and financial modeling

Company Specialties:

• SEO, PPC, Social Media Marketing, Search Marketing, Content Marketing Strategy, Demand Generation, SaaS Marketing, ABM, Performance Marketing, Marketing Operations, Revenue Operations, Marketing Strategy, Performance Creative, Design, and Growth Marketing

Company Website: directiveconsulting.com

ASSUMPTION: Directive Consulting is an established and growing agency with a strong focus on performance and results for its clients.

📊 Role Analysis

Career Level: Mid-level marketing role with potential for growth and advancement

Reporting Structure: This role reports directly to the client and collaborates with internal teams for support

Work Arrangement: Remote (Canada), with the option to work from Directive's state-of-the-art offices in Irvine, California

Growth Opportunities:

• Potential to take on more accounts and advance to a senior role
• Opportunity to work with a diverse range of clients and industries
• Chance to develop expertise in specific marketing disciplines and specializations

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and take on more responsibilities.

🌍 Location & Work Environment

Office Type: Remote-first, with physical offices in Irvine, California, and global locations in Canada, Mexico, and the United Kingdom

Office Location(s): Toronto, Ontario, Canada

Geographic Context:

• Toronto is a multicultural city with a vibrant tech industry
• Ontario is a province in Canada with a strong economy and job market
• Canada offers a high quality of life, with universal healthcare and a strong social safety net

Work Schedule: Full-time, with flexibility for remote work and a focus on results and performance

ASSUMPTION: The remote work arrangement for this role allows for a better work-life balance and the opportunity to work from anywhere in Canada.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-depth interview with the marketing team
• Final interview with the director of marketing

Key Assessment Areas:

• Marketing strategy and planning
• Campaign execution and optimization
• Client management and communication
• Project management and organization

Application Tips:

• Highlight your relevant marketing experience and achievements
• Tailor your resume and cover letter to emphasize your T-shaped marketing skills
• Prepare examples of your marketing strategies and campaigns
• Research Directive Consulting and be ready to discuss their unique approach to B2B marketing

ATS Keywords: Digital Marketing, Performance Marketing, Paid Media, SEO, CRO, SaaS, Marketing Strategy, Client Management, Project Management

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials to highlight your relevant skills and experience.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• SEO tools (e.g., SEMrush, Ahrefs)
• Paid media platforms (e.g., Google Ads, LinkedIn Ads)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the client's needs and Directive Consulting's internal processes.

👔 Cultural Fit Considerations

Company Values:

• People First
• Customer Generation
• Data-Driven Decisions
• Continuous Learning
• Transparency

Work Style:

• Remote-friendly and flexible
• Results-oriented and performance-driven
• Collaborative and team-focused
• Continuously learning and improving

Self-Assessment Questions:

• Do you thrive in a remote work environment and have strong self-motivation?
• Are you comfortable managing multiple clients and projects simultaneously?
• Do you have a strong passion for data-driven marketing and continuous learning?

ASSUMPTION: Directive Consulting values candidates who are self-motivated, results-driven, and passionate about continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple clients and projects simultaneously may be challenging for some candidates
• Working remotely requires strong self-motivation and time management skills
• The fast-paced nature of the role may require adaptability and quick decision-making
• Some clients may have unique or complex marketing needs, requiring creative problem-solving

ASSUMPTION: While this role offers many opportunities for growth and success, it also presents several challenges that require strong skills and adaptability.

📈 Similar Roles Comparison

• This role is unique in its focus on managing a small portfolio of SMB clients, rather than a large number of accounts or a single, enterprise-level client
• Compared to other marketing roles, this position requires a strong balance of strategic thinking, execution, communication, and project management skills
• Career progression in this role may involve taking on more accounts, advancing to a senior role, or specializing in a specific marketing discipline

ASSUMPTION: This role offers a unique opportunity to manage a small portfolio of clients, with potential for growth and advancement in various directions.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for a SaaS startup
• Optimizing paid media campaigns for a B2B e-commerce company
• Conducting keyword research and on-page optimization for a tech industry blog

ASSUMPTION: The specific projects for this role will vary depending on the client's needs and marketing objectives.

❓ Key Questions to Ask During Interview

• Can you describe the typical client profile for this role?
• How does Directive Consulting support its remote employees?
• What opportunities are there for professional development and growth within the company?
• How does Directive Consulting measure success for this role?
• What is the team structure and dynamic for this role?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your T-shaped marketing skills and relevant experience
• Prepare examples of your marketing strategies and campaigns, focusing on your ability to exceed client performance targets
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.