📌 Core Information
🔹 Job Title: Digital Marketing Strategy Specialist
🔹 Company: Abbott
🔹 Location: Austin, TX (8701 Bee Caves Rd)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 7-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital strategies to achieve business objectives
- Managing relationships with internal business partners and stakeholders
- Collaborating with analytics teams to translate business goals into digital KPIs
- Creating and optimizing content for various digital channels, including web, social media, email, and paid search
- Using analytics and insights to improve user experience and digital strategies
ASSUMPTION: This role requires a strong understanding of the digital landscape and the ability to translate complex business strategies into executable digital plans.
📋 Key Responsibilities
✅ Manage relationships with internal business partners and stakeholders
✅ Collaborate with analytics teams to translate business goals into digital KPIs
✅ Develop and execute digital strategies based on overarching business and marketing strategies
✅ Plan, create, edit, and govern content for various digital channels, including emails, landing pages, websites, social networks, mobile, paid search, etc.
✅ Maintain a deep understanding of customer journeys and user needs to apply content and UX strategy according to business goals and objectives
✅ Manage project progress, coordinate activities among stakeholders, and track completion of tasks
✅ Use analytics, insights, and best practices to optimize user experience, digital strategies, content, and tactics across all digital channels, including SEO and SEM
✅ Adhere to Digital Marketing policies, U.S. Food and Drug Administration (FDA) regulations, and other regulatory requirements
✅ Maintain positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors
✅ Serve as the lead resource for Adobe Marketo Engage implementation, configuration, and reporting
✅ Perform all technical tasks to build integrated campaigns, including emails, websites, simple and complex journey maps for both one-time and automated campaigns; building supporting forms and landing pages where necessary
✅ Work with others in Marketing to refine audience requirements, create audience segments to facilitate list development for marketing campaigns, ensure/regularly audit email list hygiene as well as data integrity
✅ Collaborate with MarCom, Professional Education, and Social Media channel managers to determine together the types of campaign assets that will generate the strongest results
✅ Primary POC for agency execution of campaign deliverables (emails, landing pages, social posts)
✅ Collaborate with the Sr. Manager, Digital Solutions to ensure proper use of the EP tech stack as well as keeping an up-to-date inventory of digital products for use in campaigns
ASSUMPTION: This role requires strong communication, project management, and analytical skills to succeed in a dynamic and collaborative environment.
🎯 Required Qualifications
Education: Bachelor's degree (± 16 years)
Experience: 7-10+ years of experience in a digital domain, with strong digital marketing experience (5+ years in medical device/healthcare)
Required Skills:
- Proven experience in digital strategy development and execution
- Strong analytical skills and data-driven mindset
- Excellent writing, proofing, and editing skills within a digitally focused environment
- Ability to prioritize work and manage multiple projects at one time
- Flawless attention to detail and highly organized
- Thorough understanding of the digital space, including principles of digital customer experience/UX design, management of digital assets, social media, paid search, and SEO best practices
- Exceptional oral and written communication skills; captivating presenter and great listener
- Experience influencing and educating stakeholders on digital best practices and insights
- High comfort level leading brainstorms and ideation and filling up whiteboards
- Experience with agile methodologies a plus
Preferred Skills:
- Experience with marketing automation
- Experience with content management systems (Adobe Experience Manager preferred)
- Experience working with technical team members (i.e., business analysts, IT, and developers)
ASSUMPTION: Candidates with a strong background in digital marketing and a proven track record of driving results through digital strategies are encouraged to apply.
💰 Compensation & Benefits
Salary Range: $66,700.00 - $133,300.00 per year
Benefits:
- Career development with an international company where you can grow the career you dream of
- Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year
- An excellent retirement savings plan with a high employer contribution
- Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree
- A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune
- A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists
Working Hours: Standard (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for a digital marketing strategy specialist role with the given experience level and location. The benefits listed are subject to change and may vary based on the employee's location and role.
📌 Applicant Insights
🔍 Company Context
Industry: Abbott operates in the healthcare industry, focusing on diagnostics, medical devices, nutritional, and branded generic medicines. The company serves customers in over 160 countries worldwide.
Company Size: Abbott is a large company with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects.
Founded: Abbott was founded in 1888 and has a rich history of innovation and growth in the healthcare industry.
Company Description:
- Abbott is a global healthcare leader that helps people live more fully at all stages of life
- The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional, and branded generic medicines
- Abbott's 114,000 colleagues serve people in more than 160 countries
Company Specialties:
- Nutrition
- Diagnostics
- Medical Devices
- and Branded Generic Pharmaceuticals
Company Website: www.abbott.com
ASSUMPTION: Abbott's large size and global presence offer numerous opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a significant amount of experience and expertise in digital marketing strategy development and execution.
Reporting Structure: The Digital Marketing Strategy Specialist reports directly to the Sr. Manager, Digital Solutions and works closely with various internal business partners and stakeholders.
Work Arrangement: This role is on-site, requiring the employee to work from Abbott's Austin, TX office.
Growth Opportunities:
- Working with various business partners and stakeholders offers opportunities to gain exposure to different aspects of the business and potentially take on additional responsibilities
- The company's large size and global presence provide ample opportunities for career progression within the digital marketing function or other areas of the business
- Abbott's commitment to employee development and growth offers numerous training and development opportunities to help employees advance their careers
ASSUMPTION: This role offers numerous opportunities for career growth and development within the company, both within the digital marketing function and other areas of the business.
🌍 Location & Work Environment
Office Type: Abbott's Austin, TX office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 8701 Bee Caves Rd, Austin, TX 78746, United States
Geographic Context:
- Austin, TX is a vibrant, growing city with a strong job market and numerous cultural attractions
- The city is known for its live music scene, outdoor activities, and diverse food scene
- The cost of living in Austin is relatively affordable compared to other major cities in the United States
Work Schedule: Standard (Monday - Friday, 9:00 AM - 5:00 PM, with a 1-hour lunch break)
ASSUMPTION: Abbott's Austin, TX office offers a modern, collaborative work environment with numerous amenities and opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring team
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Digital marketing strategy development and execution
- Analytical skills and data-driven mindset
- Communication and presentation skills
- Project management and organizational skills
- Cultural fit and alignment with Abbott's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Abbott's business and the role's requirements in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and teamwork
- Research Abbott's company culture and values to ensure a strong fit
ATS Keywords: Digital Marketing, Strategy, Execution, Analytics, SEO, SEM, Email Marketing, Social Media, Project Management, Collaboration, Writing, Editing, User Experience, Marketing Automation, Content Management Systems, Audience Segmentation, Regulatory Compliance
ASSUMPTION: Abbott's hiring process is designed to assess candidates' skills and cultural fit for the role and the company. The process may vary depending on the specific role and business needs.
🛠️ Tools & Technologies
- Adobe Marketo Engage
- Adobe Experience Manager
- Google Analytics
- Adobe Analytics
- Tableau
- SEO and SEM tools (e.g., Google Search Console, Google Ads, SEMrush)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
ASSUMPTION: The tools and technologies listed are subject to change based on the company's evolving needs and the specific requirements of the role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Caring
- Integrity
- Quality
- Collaboration
Work Style:
- Abbott values a collaborative and inclusive work environment
- The company encourages employees to take initiative, be innovative, and work together to achieve common goals
- Abbott's work style is fast-paced and dynamic, with a focus on delivering high-quality results
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful digital marketing strategies?
- Are you comfortable working in a fast-paced, dynamic environment and collaborating with various stakeholders?
- Do you have strong analytical skills and a data-driven mindset?
- Are you able to effectively communicate and present complex ideas to a diverse audience?
- Do you have experience working with regulatory requirements, such as those in the healthcare industry?
ASSUMPTION: Candidates who align with Abbott's values and work style are more likely to succeed in the role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- The role requires a significant amount of experience and expertise in digital marketing strategy development and execution
- The role involves managing relationships with various internal business partners and stakeholders, which can be challenging at times
- The role requires a strong understanding of the digital landscape and the ability to translate complex business strategies into executable digital plans
- The role may require occasional travel to attend industry events or meet with stakeholders
ASSUMPTION: The challenges listed are inherent to the role and require a proactive, solutions-oriented approach to succeed.
📈 Similar Roles Comparison
- Compared to related roles in other industries, this role requires a strong understanding of the healthcare industry and its regulatory requirements
- Compared to other digital marketing strategy roles, this role requires a higher level of experience and expertise in digital marketing strategy development and execution
- Compared to other roles within Abbott, this role offers numerous opportunities for career growth and development within the company
ASSUMPTION: This role is unique in its requirements and offers numerous opportunities for career growth and development within the company.
📝 Sample Projects
- Developing and executing a digital marketing strategy for a new product launch in the medical device sector
- Optimizing the user experience and digital strategies for an existing product line to improve sales and market share
- Creating and executing a targeted email marketing campaign to drive customer engagement and loyalty
ASSUMPTION: The sample projects listed are illustrative of the types of projects the Digital Marketing Strategy Specialist may be responsible for in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical digital marketing strategies used for product launches in the medical device sector?
- How does the company collaborate with internal business partners and stakeholders to develop and execute digital marketing strategies?
- What tools and technologies are used to optimize user experience and digital strategies across various digital channels?
- How does the company ensure compliance with U.S. Food and Drug Administration (FDA) regulations and other regulatory requirements in digital marketing efforts?
- What opportunities are there for career growth and development within the digital marketing function or other areas of the business?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and the company, and helps you better understand the requirements and expectations of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link provided
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and teamwork
- Research Abbott's company culture and values to ensure a strong fit
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
