Digital Marketing Systems Manager

📌 Core Information

🔹 Job Title: Digital Marketing Systems Manager

🔹 Company: United Franchise Group

🔹 Location: West Palm Beach, Florida, United States

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site (West Palm Beach Headquarters)

🚀 Job Overview

Key aspects of this role include:

• Overseeing and optimizing digital marketing infrastructure across UFG’s brands
• Managing Google Tag Manager, Meta Business Manager, Google Analytics, and other tools
• Ensuring consistent brand presence across platforms and facilitating scalable marketing execution
• Collaborating with external vendors and agencies for marketing automation, paid media, SEO, and web development initiatives

ASSUMPTION: This role requires a strategic thinker with strong technical and project management skills, as well as experience in digital marketing operations or MarTech management.

📋 Key Responsibilities

✅ Own and manage UFG’s marketing technology stack, including Google Business Profiles, Google Tag Manager, Meta Business Manager, Google Analytics, CRM integrations, and related tools

✅ Maintain user access, governance, and security across digital platforms for all UFG brands

✅ Develop and maintain SOPs for digital system workflows, ensuring compliance and consistency

✅ Ensure best practices and learnings are shared across all divisions (Vast, Starpoint, Gold Path, Big Flavor Brand)

✅ Create and manage standardized templates, dashboards, and reporting systems for marketing performance across brands

✅ Coordinate with external vendors/agencies on marketing automation, paid media, SEO, and web development initiatives

✅ Oversee onboarding and ongoing access for digital vendors/agencies across all tools and brands

✅ Ensure consistent brand presence across all Google Business Profiles and social platforms

✅ Assist brand marketing teams with system configuration for campaigns, including tracking, tagging, and attribution modeling

✅ Implement and manage UTM structures, custom event tracking, and conversion pixels to ensure accurate performance reporting

✅ Monitor marketing analytics dashboards and produce performance insights to help improve campaign ROI

✅ Assist in data hygiene and ensure integration across CRM, email marketing, and lead gen tools is optimized

ASSUMPTION: This role requires a detail-oriented mindset, with a focus on systems thinking, optimization, and scalability. Strong organizational skills and the ability to train others are also crucial.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Digital Media, IT, or related field

Experience: 3-5 years experience in digital marketing operations, MarTech management, or similar role

Required Skills:

• Strong familiarity with Google Suite (Analytics, Tag Manager, Google Ads, Business Profiles)
• Experience managing Meta Business Suite, CRMs (e.g., HubSpot), and CMS platforms (e.g., WordPress)
• Excellent project management and cross-functional communication skills
• Experience supporting a multi-brand or franchise organization is highly preferred
• Systems thinker with a bias toward optimization and scalability
• Strong organizational skills with a detail-first mindset
• Ability to train others and document processes clearly
• Resourceful, self-directed, and thrives in a fast-paced environment

Preferred Skills:

• Familiarity with additional marketing tools and platforms
• Experience in a franchise or multi-brand environment

ASSUMPTION: While not explicitly stated, experience with specific tools and platforms, as well as a background in franchising or multi-brand environments, would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (Based on industry standards for a mid-level digital marketing role in West Palm Beach, FL)

Benefits:

• Competitive compensation
• Comprehensive training to hone your skills at our headquarters
• Travel opportunities
• Medical, Dental, Vision, and Life insurance coverage
• Short- and Long-term disability insurance
• Generous time off and paid holidays
• 401(k) plan with company match
• Social gatherings and team building activities
• Leadership workshops for personal development
• Recognition for top performers
• Philanthropy – a chance to give back to the community

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level digital marketing role in West Palm Beach, FL. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail (Franchising)

Company Size: 201-500 employees (Mid-sized)

Founded: 1986

Company Description:

• United Franchise Group (UFG) is an organization made up of a group of award-winning franchise brands
• Specializes in various industries including Signs and Graphics, Promotional Products, food concepts, and networking
• Operates with a family-owned company culture, guiding approximately 200 employees worldwide

Company Specialties:

• Franchising
• Signs
• Embroidery
• Renewable energy
• Shared office
• Business brokers
• B2B
• Sales
• Energy efficiency
• Computers
• Co-working
• Technology
• Restaurant
• Food

Company Website: http://www.unitedfranchisegroup.com

ASSUMPTION: United Franchise Group is a mid-sized company with a strong focus on franchising and a family-owned company culture. They operate in various industries and have a global presence.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Department and collaborates with various teams across UFG’s brands

Work Arrangement: On-site, full-time position at the West Palm Beach headquarters

Growth Opportunities:

• Potential to advance within the Marketing Department or explore opportunities within UFG’s other brands
• Chance to gain experience in a multi-brand environment and work with various teams
• Opportunities for professional development through training and workshops

ASSUMPTION: This role offers growth opportunities within the Marketing Department and across UFG’s brands. Professional development is encouraged through training and workshops.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a family-owned company culture

Office Location(s): West Palm Beach, FL, USA

Geographic Context:

• West Palm Beach is located in South Florida, offering a subtropical climate and various outdoor activities
• The area is known for its vibrant arts and culture scene, with numerous museums, theaters, and festivals
• West Palm Beach is also home to a diverse food scene, with a wide range of dining options

Work Schedule: Full-time, 40 hours per week, with flexible hours and remote work not specified

ASSUMPTION: The work environment at United Franchise Group’s West Palm Beach headquarters is collaborative and family-oriented, with a focus on professional development and growth opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or virtual interview with the Marketing Department
• Final interview with the Marketing Director or another senior team member

Key Assessment Areas:

• Technical skills and experience with digital marketing tools and platforms
• Project management and organizational skills
• Communication and collaboration skills
• Alignment with UFG’s company culture and values

Application Tips:

• Highlight relevant experience and skills in your resume, focusing on digital marketing operations, MarTech management, or similar roles
• Tailor your cover letter to emphasize your fit with UFG’s company culture and your enthusiasm for the role
• Prepare examples of your work or projects that demonstrate your skills and achievements in digital marketing

ATS Keywords: Digital Marketing, Marketing Operations, MarTech, Google Analytics, Google Tag Manager, Meta Business Manager, CRM, CMS, Project Management, Cross-functional Communication, Systems Thinking, Optimization, Detail-oriented, Training, Documentation

ASSUMPTION: The application process for this role is likely to involve multiple interviews, focusing on technical skills, experience, and cultural fit. Applicants should highlight their relevant experience and skills in their application materials.

🛠️ Tools & Technologies

• Google Suite (Analytics, Tag Manager, Google Ads, Business Profiles)
• Meta Business Suite
• CRMs (e.g., HubSpot)
• CMS platforms (e.g., WordPress)
• Additional marketing tools and platforms (as needed)

ASSUMPTION: This role requires experience with Google Suite, Meta Business Suite, CRMs, and CMS platforms. Familiarity with additional marketing tools and platforms may also be beneficial.

👔 Cultural Fit Considerations

Company Values:

• Keep growing
• Sales first; positive attitude, enthusiasm, and passion for the company
• Family-owned company that operates like a family

Work Style:

• Collaborative and team-oriented
• Focus on professional development and growth opportunities
• Family-owned company culture

Self-Assessment Questions:

• Do you align with UFG’s core values, particularly their focus on growth, sales, and a family-like work environment?
• Are you comfortable working in a collaborative, team-oriented environment with a focus on professional development?
• Do you thrive in a fast-paced, dynamic work environment with a family-owned company culture?

ASSUMPTION: United Franchise Group values a collaborative, team-oriented work environment with a focus on professional development and growth opportunities. Applicants should assess their fit with these values and work style preferences.

⚠️ Potential Challenges

• Managing multiple brands and digital platforms simultaneously
• Keeping up with the latest trends and best practices in digital marketing
• Collaborating effectively with external vendors and agencies
• Ensuring data security and compliance across multiple brands and platforms

ASSUMPTION: This role presents challenges in managing multiple brands and digital platforms, staying current with industry trends, collaborating with external vendors, and ensuring data security and compliance.

📈 Similar Roles Comparison

• This role differs from other digital marketing roles in its focus on managing and optimizing digital marketing infrastructure across multiple brands
• Industry-specific context: Franchising requires an understanding of multi-brand management and working with franchisees
• Career path comparison: This role offers growth opportunities within the Marketing Department and across UFG’s brands

ASSUMPTION: This role is unique in its focus on managing digital marketing infrastructure across multiple brands. Applicants should consider their fit with the franchising industry and the company’s multi-brand environment.

📝 Sample Projects

• Implementing and managing a new CRM system for a multi-brand franchise organization
• Optimizing Google Analytics tracking and reporting for improved campaign performance
• Collaborating with external vendors to execute a multi-channel marketing campaign for a new product launch

ASSUMPTION: These sample projects illustrate the types of tasks and initiatives the Digital Marketing Systems Manager might undertake, focusing on infrastructure management, optimization, and collaboration with external vendors.

❓ Key Questions to Ask During Interview

• Can you describe the day-to-day responsibilities and priorities for this role?
• How does this role collaborate with other teams and departments within UFG?
• What opportunities are there for professional development and growth within the Marketing Department and across UFG’s brands?
• How does UFG support work-life balance for its employees?
• What are the most challenging aspects of this role, and how does UFG help its employees overcome these challenges?

ASSUMPTION: Applicants should ask questions that demonstrate their interest in the role and provide insight into the company’s culture, work environment, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and skills in digital marketing operations, MarTech management, or similar roles
• Write a cover letter emphasizing your fit with UFG’s company culture and your enthusiasm for the role
• Prepare examples of your work or projects that demonstrate your skills and achievements in digital marketing
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.