📌 Core Information
🔹 Job Title: Digital Marketing Technologist
🔹 Company: Sun Life
🔹 Location: Taguig City, National Capital Region (Manila)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic use of technology to enhance marketing communications and client journeys
- Leadership in adopting and managing martech tools
- Collaboration with cross-functional teams to deliver optimal client experiences
- Data-driven decision making and continuous improvement
ASSUMPTION: This role requires a balance of technical and creative skills, with a strong focus on data analysis and strategic thinking.
📋 Key Responsibilities
✅ Operate as Product Owner for Sun Life PH MarTech tools and drive key development of features that bring best value to clients
✅ Collaborate with CX, Brand and other client-facing teams to design and deliver optimal experiences across digital marketing platforms
✅ Ensure seamless website experiences by formulating the best client journey and identifying data points for optimization
✅ Develop and execute SEO strategies to improve digital storefronts
✅ Work closely with other marketing and business teams to identify opportunities for innovations and tool development
✅ Proactively drive digital marketing strategies to further strengthen the brand, enhance client experience, and boost revenue
✅ Collaborate on specific initiatives, provide regular reports, and align digital strategies with regional and global offices
ASSUMPTION: This role requires strong project management skills to juggle multiple projects and tight deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6+ years in a digital marketing environment, with experience in a global or regional role
Required Skills:
- Proven experience in managing digital marketing assets across web, mobile, and social environments
- Digital analytics expertise with strong familiarity with web analytics platforms like Adobe Analytics and/or Google Analytics
- Strong background in digital marketing solutions for brand engagement and lead generation
- Knowledge of email marketing platforms and associated best practices
- Expertise in SEO and website optimization for search
- Knowledge of UI codework for email layouts and webpage management
- Excellent communication skills - written and verbal
- Project management and product ownership experience
Preferred Skills:
- Innovative problem-solving skills and excellent analytical abilities
- Ability to successfully manage and deliver multiple projects with tight timelines in a fast-paced environment
ASSUMPTION: This role requires a candidate with a strong analytical mindset and the ability to work effectively in a global environment.
💰 Compensation & Benefits
Salary Range: PHP 1,200,000 - PHP 1,800,000 per year (Based on industry standards for a Marketing Manager role in the Philippines with 6-10 years of experience)
Benefits:
- Health insurance
- Retirement benefits
- Employee assistance programs
- Training and development opportunities
Working Hours: 40 hours per week, with flexibility for remote work as needed
ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees
Founded: 1865 (Canada), 1906 (Philippines)
Company Description:
- Sun Life is a leading financial services organization dedicated to helping people achieve lifetime financial security and live healthier lives
- Offers a wide range of insurance and investment products and services in key markets around the world
- Emphasizes employee development and growth opportunities
Company Specialties:
- Life insurance
- Health insurance
- Investment products
- Retirement planning
Company Website: http://www.sunlife.com.ph
ASSUMPTION: Sun Life is a well-established company with a strong global presence and a focus on employee development.
📊 Role Analysis
Career Level: Mid-level to senior marketing role with potential for growth into management or specialized positions
Reporting Structure: Reports directly to the Head of Digital Marketing or a similar role
Work Arrangement: On-site with potential for remote work as needed
Growth Opportunities:
- Advancement to senior or management roles within the marketing department
- Expansion into specialized marketing roles, such as SEO or social media management
- Opportunities to work on regional or global projects and gain international experience
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with potential for career advancement and international experience.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with open work areas and private meeting rooms
Office Location(s): Sun Life Park, Taguig City, National Capital Region (Manila)
Geographic Context:
- Taguig City is a bustling urban area with a mix of commercial and residential developments
- Close proximity to major transportation hubs, shopping centers, and entertainment options
- Convenient access to public transportation, including the BGC Bus Terminal and MRT stations
Work Schedule: Standard office hours with flexibility for remote work as needed
ASSUMPTION: The work environment is modern and collaborative, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the department head or a panel of interviewers
- Background check and offer extension
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Project management and organizational skills
- Communication and collaboration skills
- Problem-solving abilities and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Sun Life's products, services, and company culture in your application materials
- Prepare examples of your past achievements in digital marketing, project management, and data analysis
ATS Keywords: Digital Marketing, MarTech, Product Owner, Project Management, SEO, Web Analytics, Client Experience, Brand Engagement, Lead Generation
ASSUMPTION: The application process is thorough and competitive, with a strong focus on digital marketing expertise and strategic thinking.
🛠️ Tools & Technologies
- Adobe Analytics
- Google Analytics
- Adobe Target
- Marketo
- Brandwatch
- Coveo
- Tealium
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: This role requires proficiency in a range of digital marketing and project management tools, with a focus on Adobe Analytics and Google Analytics.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Professionalism
- Teamwork
- Expertise
- Innovation
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- Do you have experience working in a global or regional role, and how have you adapted to diverse cultures and work environments?
- How do you approach data analysis and strategic decision-making in digital marketing campaigns?
- Can you provide an example of a time when you successfully managed multiple projects with tight deadlines in a fast-paced environment?
ASSUMPTION: Sun Life values candidates who are collaborative, data-driven, and adaptable, with a strong focus on results and accountability.
⚠️ Potential Challenges
- Managing multiple projects and tight deadlines in a fast-paced environment
- Working effectively in a global or regional role, with diverse cultures and time zones
- Keeping up with the latest digital marketing trends and technologies
- Balancing technical and creative skills to deliver optimal client experiences
ASSUMPTION: This role presents significant challenges, but also offers opportunities for growth and professional development.
📈 Similar Roles Comparison
- This role is unique in its focus on martech tools and client discovery, but shares similarities with other digital marketing roles, such as Digital Marketing Manager or Senior Marketing Manager
- Industry-specific context: The financial services industry is highly competitive and regulated, with a strong focus on data privacy and security
- Career path comparison: This role offers potential for growth into senior or management roles within the marketing department, or expansion into specialized marketing roles
ASSUMPTION: This role is unique in its focus on martech tools and client discovery, but shares similarities with other digital marketing roles in the financial services industry.
📝 Sample Projects
- Developing and implementing a new website architecture and optimization strategy to improve SEO performance and user experience
- Launching a new email marketing campaign to engage clients and drive lead generation
- Managing a team to develop and launch a new client discovery tool, from ideation to go-to-market
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from technical and creative tasks to project management and strategic decision-making.
❓ Key Questions to Ask During Interview
- Can you describe the current martech stack and how this role will contribute to its optimization and expansion?
- How does this role collaborate with other marketing and business teams to identify opportunities for innovation and tool development?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does this role support the company's digital transformation and CX initiatives?
- What opportunities are there for professional development and growth within the marketing department or the company as a whole?
ASSUMPTION: These key questions will help you better understand the role, the team, and the company's priorities and goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past achievements in digital marketing, project management, and data analysis
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
