Digital Marketing Trainee | Laba Global

📌 Core Information

🔹 Job Title: Digital Marketing Trainee | Laba Global

🔹 Company: Laba Group

🔹 Location: Remote (Ukraine)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: Remote (with office options in Kyiv, Warsaw, Budapest, Prague, Istanbul, Bucharest)

🚀 Job Overview

Key aspects of this role include:

• Joining a global marketing team to learn and grow as a digital marketer
• Setting up and managing advertising campaigns on platforms like Facebook Ads and Google Ads
• Participating in meetings to improve marketing processes and strategies
• Communicating with course producers, designers, and other team members
• Conducting A/B testing and sending email newsletters

ASSUMPTION: This role is ideal for recent graduates or career changers looking to break into the digital marketing field. The global team structure will provide ample opportunities to learn from experienced professionals and gain international exposure.

📋 Key Responsibilities

✅ Set up and manage advertising campaigns on platforms like Facebook Ads and Google Ads

✅ Participate in meetings to improve marketing processes and strategies

✅ Communicate with course producers, designers, and other team members to provide feedback on advertising campaigns

✅ Send email newsletters to promote courses and engage students

✅ Conduct A/B testing to optimize advertising campaigns and improve overall marketing performance

ASSUMPTION: While this role is entry-level, it offers a wide range of responsibilities that will allow the trainee to gain valuable experience in various aspects of digital marketing.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: None required, but relevant internship or project experience is a plus

Required Skills:

• Fluency in English (B2+ level)
• Strong analytical skills and experience working with tables
• Proactive approach to problem-solving and decision-making
• Ability to multitask and manage multiple projects simultaneously

Preferred Skills:

• Experience with Facebook Ads and Google Ads
• Understanding of marketing metrics (CPM, CTR, CPC, ROI, ROAS, CAC, etc.)

ASSUMPTION: While some digital marketing experience would be beneficial, the most important qualities for this role are a strong desire to learn and grow, as well as a solid foundation in English language skills.

💰 Compensation & Benefits

Salary Range: Industry-standard entry-level digital marketing trainee salary in Ukraine: ₴30,000 - ₴40,000 per month (approx. USD $750 - $1,000)

Benefits:

• Flexible work schedule
• Remote work options with offices in Kyiv, Warsaw, Budapest, Prague, Istanbul, and Bucharest
• Health and wellness compensation (50%) for sports or yoga activities
• Access to all Laba Group courses for professional development
• Unlimited vacation after 6 months of employment
• Laptop compensation (50%) after 1 year of employment
• Team-building activities and events

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level digital marketing roles in Ukraine. Actual compensation may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: E-learning providers, focusing on professional development and skill-building courses

Company Size: Medium (501-1,000 employees), offering a collaborative and dynamic work environment

Founded: 2015, with a strong focus on innovation and continuous growth

Company Description:

• Laba Group is an international business school specializing in upskilling and reskilling professionals
• The company offers a wide range of courses across various industries, with a strong focus on digital marketing, IT, and business
• Laba Group operates globally, with offices in Ukraine, Poland, Hungary, Czech Republic, Turkey, and Romania

Company Specialties:

• Digital marketing courses and training
• IT and software development courses
• Business and management training
• Popular culture and creative industries education

Company Website: https://l-a-b-a.uk/

ASSUMPTION: Laba Group's global presence and diverse course offerings provide ample opportunities for professional growth and development within the company.

📊 Role Analysis

Career Level: Entry-level (Digital Marketing Trainee)

Reporting Structure: The trainee will report directly to the Senior Marketing Manager or Web Analyst, with regular interactions with the global marketing team

Work Arrangement: Remote (with office options) and flexible scheduling, allowing for a healthy work-life balance

Growth Opportunities:

• Progression to Senior Marketing Manager or Web Analyst roles within the global marketing department
• Potential to work with various traffic sources and even manage a team in the future
• 83% of Laba Group's leadership team has grown internally, demonstrating strong career growth opportunities

ASSUMPTION: The global marketing team structure and Laba Group's commitment to internal growth make this role an excellent opportunity for long-term career development.

🌍 Location & Work Environment

Office Type: Remote (with office options in Kyiv, Warsaw, Budapest, Prague, Istanbul, and Bucharest)

Office Location(s): See above

Geographic Context:

• Ukraine: A growing tech hub with a strong focus on IT and digital marketing industries
• Other locations: Offer diverse cultural experiences and opportunities for international collaboration

Work Schedule: Full-time (40 hours per week) with flexible scheduling, allowing for a healthy work-life balance

ASSUMPTION: The remote work arrangement and office options in multiple countries provide applicants with the flexibility to choose an environment that best suits their needs and preferences.

💼 Interview & Application Insights

Typical Process:

• Initial interview with a recruiter to assess cultural fit and basic qualifications
• Aseessment task to evaluate problem-solving skills and marketing knowledge
• Interview with the team lead to discuss role-specific responsibilities and expectations
• Final interview with the Head of Performance Marketing to discuss career growth and long-term goals

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Communication and interpersonal skills
• Cultural fit and adaptability to a global team environment
• Marketing knowledge and enthusiasm for learning

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of digital marketing metrics and platforms in your application materials
• Prepare thoughtful questions about the role, team, and company to ask during the interview

ATS Keywords: Digital Marketing, Facebook Ads, Google Ads, A/B Testing, Email Marketing, Marketing Metrics, Global Marketing Team

ASSUMPTION: Laba Group's recruitment process is designed to assess both hard and soft skills, as well as cultural fit, to ensure a successful match between the candidate and the role.

🛠️ Tools & Technologies

• Facebook Ads Manager
• Google Ads
• Email marketing platforms (e.g., Mailchimp, SendGrid)
• Analytics tools (e.g., Google Analytics, Mixpanel)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies listed are commonly used in digital marketing roles and will be essential for the trainee to learn and master during their time in this position.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous learning
• Global collaboration and diversity
• Customer-centric approach

Work Style:

• Dynamic and fast-paced, with a strong focus on results and growth
• Collaborative and supportive, with a emphasis on teamwork and knowledge-sharing
• Flexible and adaptable, with a willingness to learn and adapt to new situations

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working in a global team with diverse cultural backgrounds?
• Are you eager to learn and adapt to new situations and challenges?

ASSUMPTION: Laba Group's global presence and diverse course offerings require employees to be adaptable, collaborative, and customer-focused, with a strong commitment to continuous learning and innovation.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to a global team with diverse cultural backgrounds and time zones
• Keeping up with the latest trends and best practices in digital marketing
• Balancing remote work and office options, ensuring productivity and work-life balance

ASSUMPTION: The challenges listed are common to entry-level digital marketing roles and can be overcome with strong time management, communication, and adaptability skills.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this trainee position offers a comprehensive learning experience with a focus on digital marketing channels
• Laba Group's global presence provides unique opportunities for international collaboration and exposure
• Career progression in this role can lead to senior marketing or web analyst positions, with potential team management responsibilities

ASSUMPTION: This digital marketing trainee role offers a unique blend of learning, collaboration, and growth opportunities that set it apart from other entry-level marketing positions.

📝 Sample Projects

• Developing and executing a targeted Facebook Ads campaign to promote a new IT course
• Conducting A/B testing to optimize email open rates and click-through rates for a marketing newsletter
• Analyzing Google Ads performance data to identify trends and optimize campaign strategies

ASSUMPTION: The sample projects listed are representative of the types of tasks and responsibilities the trainee can expect to encounter in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the global marketing team structure, and what opportunities are there for collaboration and growth?
• What are the most important qualities and skills for success in this role, according to the team lead?
• How does Laba Group support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my progress be measured?

ASSUMPTION: The interview questions listed are designed to provide insight into the role's priorities, team dynamics, and growth opportunities, as well as the company's commitment to employee development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare thoughtful questions about the role, team, and company to ask during the interview
• Follow up with the recruiter after your interview to express your interest in the role and reiterate your qualifications
• After 7 days, if you haven't heard back, politely follow up with the recruiter to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.