Digital Marketing & Web Content Intern

📌 Core Information

🔹 Job Title: Digital Marketing & Web Content Intern

🔹 Company: First Quality

🔹 Location: King of Prussia, Pennsylvania, United States (Remote)

🔹 Job Type: Internship

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting website updates and management
• Collaborating with marketing and creative teams
• Implementing SEO best practices
• Organizing and maintaining digital assets

ASSUMPTION: This internship is designed to provide hands-on experience in digital marketing and web content management, offering a well-rounded introduction to the field.

📋 Key Responsibilities

✅ Assist with website updates, including image coding, uploads, and keyword optimization

✅ Collaborate with marketing and creative teams to ensure brand consistency across digital platforms

✅ Support the implementation of SEO best practices

✅ Help maintain and organize digital assets

✅ Participate in team meetings and contribute creative ideas for website improvements

ASSUMPTION: While this is an internship, the responsibilities are those of a junior-level marketing professional, offering valuable experience in a real-world setting.

🎯 Required Qualifications

Education: Pursuing or recently completed a Bachelor’s degree in Marketing, Communications, Graphic Design, Information Technology, or a related field

Experience: Previous internship or coursework in digital marketing, web content management, or web design is a plus

Required Skills:

• Basic understanding of website content management systems (CMS) is preferred
• Familiarity with image editing tools and basic coding (HTML/CSS) is a plus
• Strong attention to detail and organizational skills
• Willingness to learn and collaborate with cross-functional teams

Preferred Skills:

• Previous experience with SEO and keyword strategy
• Fluency in additional languages

ASSUMPTION: While specific experience is not required, a strong foundation in relevant coursework and a willingness to learn are essential for this role.

💰 Compensation & Benefits

Salary Range: Internships at First Quality typically offer competitive hourly wages, with the average ranging from $18 to $22 per hour for marketing interns in the King of Prussia area. This is an estimate based on industry standards and may vary.

Benefits:

• Hands-on experience in a professional marketing environment
• Opportunity to work with experienced professionals
• Potential for a full-time position after the internship

Working Hours: Full-time (40 hours/week) during the summer, with flexible scheduling available

ASSUMPTION: While the salary range is an estimate, it is based on industry standards for internships in the King of Prussia area and may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: First Quality is a manufacturing company specializing in consumer products, with a focus on absorbent hygiene, tissue, and industrial materials. They serve both institutional and retail markets worldwide.

Company Size: First Quality has over 4,000 employees across multiple locations in the United States and Canada, providing a large and diverse work environment.

Founded: First Quality was founded in 1989 and has since grown into a global, privately held company with over 30 years of experience in the industry.

Company Description:

• First Quality is committed to protecting information under its care, providing annual training on data privacy and security to employees
• The company offers equal employment opportunities and is committed to diversity and inclusion
• First Quality focuses on innovation, technology, and sustainability to create high-quality, affordable products

Company Specialties:

• State-of-the-art and efficient manufacturing
• Private label and branded product lines
• Global distribution and market reach

Company Website: http://www.firstquality.com

ASSUMPTION: First Quality's commitment to data privacy, equal employment opportunities, and innovation are key aspects of the company's culture and values.

📊 Role Analysis

Career Level: This internship is designed for entry-level candidates, providing an introduction to the field of digital marketing and web content management.

Reporting Structure: The intern will report directly to the marketing and creative teams, working closely with these departments to ensure brand consistency and support website updates.

Work Arrangement: This is an on-site internship, with the opportunity for flexible scheduling during the summer months.

Growth Opportunities:

• Potential for a full-time position after the internship
• Exposure to various aspects of digital marketing and web content management
• Development of practical skills in image coding, SEO, and CMS management

ASSUMPTION: This internship offers significant growth opportunities, both in terms of skill development and potential career advancement within the company.

🌍 Location & Work Environment

Office Type: First Quality's King of Prussia office is a modern, professional environment, with a collaborative and supportive work culture.

Office Location(s): 601 Allendale Rd, King of Prussia, PA 19406, United States

Geographic Context:

• King of Prussia is a suburb of Philadelphia, offering a mix of urban and suburban living
• The area is home to numerous corporate headquarters and offers ample job opportunities
• King of Prussia is well-connected by public transportation, with easy access to Philadelphia and other nearby cities

Work Schedule: Full-time (40 hours/week) during the summer, with flexible scheduling available

ASSUMPTION: The King of Prussia office provides a supportive and collaborative work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or virtual interview with the marketing and creative teams
• Background check and offer extension

Key Assessment Areas:

• Technical skills in digital marketing and web content management
• Communication and collaboration abilities
• Problem-solving and critical thinking
• Adaptability and willingness to learn

Application Tips:

• Highlight relevant coursework and any previous internship or work experience in digital marketing or web content management
• Tailor your resume and cover letter to emphasize your skills and enthusiasm for the role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively

ATS Keywords: Digital Marketing, Web Content Management, SEO, Image Coding, HTML, CSS, Attention to Detail, Organizational Skills, Collaboration, Communication, Creative Ideas, Brand Consistency, Digital Asset Management, Website Updates, Keyword Optimization

ASSUMPTION: The application process for this internship is designed to assess the candidate's technical skills, communication abilities, and cultural fit within the company.

🛠️ Tools & Technologies

• Content management systems (CMS) such as WordPress, Drupal, or Joomla
• Image editing tools like Adobe Photoshop, Illustrator, or GIMP
• SEO tools such as Google Search Console, SEMrush, or Ahrefs
• Basic coding knowledge in HTML and CSS

ASSUMPTION: Familiarity with these tools and technologies is not required but is preferred, as they are commonly used in digital marketing and web content management roles.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous improvement
• Collaboration and teamwork
• Customer focus and quality
• Integrity and accountability

Work Style:

• Collaborative and supportive team environment
• Focus on learning and skill development
• Opportunities for professional growth and advancement

Self-Assessment Questions:

• Do you have a strong attention to detail and a commitment to producing high-quality work?
• Are you comfortable working collaboratively with cross-functional teams?
• Are you eager to learn and develop your skills in digital marketing and web content management?

ASSUMPTION: Candidates who share First Quality's commitment to innovation, collaboration, and customer focus are likely to be a strong fit for the company's culture and values.

⚠️ Potential Challenges

• The internship may require working on multiple projects simultaneously, requiring strong organizational skills and time management
• Some tasks may involve working with legacy systems or outdated technologies, requiring adaptability and problem-solving skills
• The internship may require occasional weekend or evening work, depending on project deadlines
• The King of Prussia area may have a competitive job market, with a high demand for skilled professionals in the digital marketing and web content management fields

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development in the role.

📈 Similar Roles Comparison

• Compared to other digital marketing internships, this role offers a more hands-on approach to website management and content creation
• Unlike some marketing roles, this internship focuses heavily on web content management and SEO, providing valuable experience in these areas
• This internship offers the opportunity to work with experienced professionals in a supportive and collaborative environment, fostering skill development and career growth

ASSUMPTION: While this internship may differ from other marketing roles in its focus on web content management and SEO, it offers a unique opportunity to gain valuable experience in these areas.

📝 Sample Projects

• Updating and optimizing the company's website to improve user experience and SEO performance
• Creating and implementing a content marketing strategy to drive organic traffic and engagement
• Developing and executing social media campaigns to promote the company's products and services

ASSUMPTION: These sample projects are designed to provide the intern with hands-on experience in digital marketing and web content management, while also contributing to the company's overall marketing goals.

❓ Key Questions to Ask During Interview

• What are the most important priorities for this role in the first 30, 60, and 90 days?
• How does this internship fit into the company's overall marketing strategy?
• What opportunities are there for professional growth and development within the company?
• How does the company support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: These questions are designed to provide insight into the role's priorities, the company's marketing strategy, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences in digital marketing and web content management
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.