📌 Core Information
🔹 Job Title: Product and Marketing Summer Internship
🔹 Company: Hibu
🔹 Location: King of Prussia, Pennsylvania, United States
🔹 Job Type: Internship
🔹 Category: Marketing & Advertising
🔹 Date Posted: May 16, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: Hybrid (1 day per week in-office)
🚀 Job Overview
Key aspects of this role include:
- Assisting product managers with product implementations, data analysis, and market research
- Conducting research to inform product specifications and decisions
- Monitoring competitors and their offerings
- Performing experiments and testing of AI-generated content
- Assisting with roadmap and backlog management
ASSUMPTION: This role is ideal for students pursuing a degree in Marketing, Business, or Design, seeking real-world experience in digital product management and marketing.
📋 Key Responsibilities
✅ Conduct research and mine data, both internal and external, to inform product specs and decisions
✅ Provide input to new product features and support the product owner with product requirements
✅ Work with Business Intelligence to test and analyze product performance reporting
✅ Monitor competitors and their offerings, informing the product team of new technologies and capabilities in the market
✅ Perform experiments and testing of content generated by AI
✅ Assist with Roadmap and Backlog management
ASSUMPTION: The role requires strong analytical thinking skills and the ability to work independently with minimal supervision.
🎯 Required Qualifications
Education: Pursuing a bachelor's degree in Marketing, Business, or Design
Experience: Previous experience in digital marketing is preferred but not required
Required Skills:
- Familiarity with digital marketing
- Effective communication skills, both verbal and written
- Proficient use of basic Office tools (Excel, PowerPoint, Word)
- Strong analytical thinking skills
- Ability to work independently
Preferred Skills:
- Majoring in Marketing, Business, or Design
ASSUMPTION: Candidates should be willing to learn and adapt in a fast-paced environment.
💰 Compensation & Benefits
Salary Range: $15 - $18 per hour (based on industry standards for internships in the United States)
Benefits:
- Competitive compensation
- Ongoing training
- Incentives
- Generous benefits package
Working Hours: Full-time (40 hours per week) during the summer, with flexibility for students' academic schedules
ASSUMPTION: The salary range is an estimate based on industry standards for internships in the United States. Actual compensation may vary based on factors such as the candidate's experience and academic background.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 1,001-5,000 employees
Founded: 1983
Company Description:
- Hibu is a leading provider of digital marketing solutions to local businesses across the U.S.
- They offer a one-stop shop for integrated digital marketing programs designed to connect clients with their ideal audience, generate valuable leads, and help turn those leads into customers.
- Their AI-enabled proprietary platform includes services such as websites, customer reviews, SEO, omnichannel advertising, reputation management, and automated email and text marketing.
Company Specialties:
- Websites
- Mobile Websites
- Search Marketing
- Display Advertising
- Search Optimization
- Directory Services
- Video
- Banner Advertising
- Print Directories
- Digital Directories
- Social Media Campaign Creation and Management
Company Website: hibu.com
ASSUMPTION: Hibu's extensive experience and expertise in digital marketing make it an ideal place for interns to gain valuable industry insights and hands-on experience.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: The intern will report directly to the product manager.
Work Arrangement: Hybrid (1 day per week in-office, with the rest of the time remote)
Growth Opportunities:
- Potential full-time employment after the internship, based on performance
- Exposure to various aspects of digital product management and marketing
- Opportunity to work with cutting-edge AI technology
ASSUMPTION: This internship provides a unique opportunity for students to gain practical experience in digital product management and marketing, while also working with AI technology.
🌍 Location & Work Environment
Office Type: Hybrid (1 day per week in-office, with the rest of the time remote)
Office Location(s): King of Prussia, Pennsylvania
Geographic Context:
- King of Prussia is a suburb of Philadelphia, Pennsylvania
- The area offers a mix of urban and suburban living, with easy access to both city amenities and outdoor recreation
- It is home to numerous corporate headquarters and businesses, providing ample networking opportunities
Work Schedule: Full-time (40 hours per week) during the summer, with flexibility for students' academic schedules
ASSUMPTION: The hybrid work arrangement allows interns to balance their work responsibilities with their academic commitments.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Problem-solving skills
- Communication skills
- Analytical thinking
- Adaptability and willingness to learn
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your familiarity with digital marketing and eagerness to learn
- Prepare examples of past projects or case studies that showcase your analytical and problem-solving skills
ATS Keywords: Digital Marketing, Product Management, Market Research, Data Analysis, AI, Internship
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the company's current hiring practices.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- AI-powered content generation and testing tools
- Business Intelligence tools for data analysis
- Project management tools for roadmap and backlog management
ASSUMPTION: The specific tools and technologies used may vary depending on the team's current projects and the intern's assigned tasks.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working with data and using it to inform decisions?
- Do you enjoy collaborating with others and contributing to a team-oriented culture?
- Are you open to learning and adapting in a rapidly changing field?
ASSUMPTION: Hibu values candidates who are passionate about digital marketing, eager to learn, and able to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Balancing internship responsibilities with academic commitments
- Adapting to a fast-paced, dynamic work environment
- Working with cutting-edge AI technology and staying up-to-date with industry trends
- Competing with other interns for limited full-time opportunities
ASSUMPTION: These challenges can be overcome with strong time management skills, a willingness to learn, and a proactive approach to personal and professional development.
📈 Similar Roles Comparison
- Unlike other marketing internships, this role focuses on digital product management and AI-generated content testing
- Hibu's extensive experience and expertise in digital marketing provide interns with valuable insights and hands-on experience
- This internship offers the potential for full-time employment after the internship, based on performance
ASSUMPTION: This role provides unique opportunities for interns to gain experience in digital product management and marketing, while also working with cutting-edge AI technology.
📝 Sample Projects
- Conducting market research and analyzing data to inform product specifications
- Monitoring competitors and their offerings, and presenting findings to the product team
- Performing experiments and testing of AI-generated content, and documenting results
- Assisting with roadmap and backlog management, and contributing to the product development process
ASSUMPTION: These projects are designed to provide interns with practical experience in digital product management and marketing, while also allowing them to develop and demonstrate their skills.
❓ Key Questions to Ask During Interview
- What are the most important qualities you're looking for in an intern for this role?
- How does this internship fit into the company's overall hiring strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Hibu support the professional development of its interns?
- What are the potential growth opportunities for this role, both within and outside of the product team?
ASSUMPTION: These questions demonstrate your interest in the role and the company, while also providing valuable insights into the hiring process and the company's culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of past projects or case studies that showcase your analytical and problem-solving skills
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
