Digital Media and Content Marketing Creator

📌 Core Information

🔹 Job Title: Digital Media and Content Marketing Creator

🔹 Company: The Wright Center for Graduate Medical Education

🔹 Location: Scranton, Pennsylvania

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning, creating, and updating digital marketing campaigns
• Developing content for websites, social media, events, and emails
• Tracking and analyzing campaign performance
• Collaborating with internal teams and external clients
• Maintaining a strong, engaging, and consistent digital presence

ASSUMPTION: This role requires a strong background in digital marketing, content creation, and social media management. Familiarity with the healthcare industry is a plus but not required.

📋 Key Responsibilities

✅ Oversee and execute content strategy for all social media engagement efforts

✅ Enhance the organization’s existing social media capabilities

✅ Track and report on social media insights

✅ Stay abreast of latest social media developments and best practices

✅ Create growth strategies for social media channels

✅ Coordinate, contribute to, and deliver monthly employee e-newsletter

✅ Collaborate on development of monthly/quarterly/annual content calendar

✅ Manage and maintain Events Calendar, assist with event marketing, and lead collaboration with Patient & Community Engagement community events

✅ Develop a rich content/editorial calendar - blog posts, whitepapers, power points, reports, etc.

✅ Produce and develop videos for social media content across all platforms

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to multitask in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor’s degree

Experience: Minimum 3+ years of public relations/marketing experience

Required Skills:

• Proven self-starter with attention to detail
• Ability to multi-task, prioritize, and work in a fast-paced environment
• Demonstrated professional experience in digital, videography, and photography content creation
• Excellent computer skills, including Word, Excel, PowerPoint, Outlook, Google Docs, Adobe Premiere Pro, WordPress, Canva, LinkTree, AI video production, and an understanding of Google and Facebook advertising
• Ability to manage social media accounts, gather insights, and manage a social sharing platform
• Ability to deliver expertly-written, active content for marketing communications channels
• Ability to generate reports tracking KPIs
• Ability to suggest and implement new features to develop brand and name awareness
• Must work in a collaborative environment, be comfortable offering opinions and new ideas, and take direction well
• Must thrive in fast-paced, deadline-driven environments
• Must demonstrate a positive attitude when working with and helping others

Preferred Skills:

• Experience with the EOS® model
• Familiarity with the healthcare industry

ASSUMPTION: Candidates with experience in the EOS® model and familiarity with the healthcare industry may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $55,000 - $70,000 per year (Based on industry standards for a Marketing & Communications Specialist with 3-5 years of experience in the Northeast region)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with employer match
• Paid time off (vacation, sick, and holidays)
• Tuition reimbursement
• Employee assistance program

Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for occasional evening or weekend events)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: The Wright Center for Graduate Medical Education is a non-profit organization focused on providing high-quality care to vulnerable populations while training the next generation of primary care physicians. They operate in the public health industry.

Company Size: The organization has 501-1,000 employees, providing a mid-sized work environment with ample opportunities for collaboration and growth.

Founded: The Wright Center was founded in 1976 and has since grown to serve communities across Northeastern Pennsylvania.

Company Description:

• The Wright Center for Graduate Medical Education is committed to providing innovative, team-based health care that takes into account all aspects of physical and mental/behavioral health.
• The organization follows the Patient-Centered Medical Home (PCMH) model, ensuring that treatment is coordinated through a patient’s primary care physician.
• The Wright Center offers eight residency and fellowship programs, training future healthcare professionals in various specialties.

Company Specialties:

• Primary health care services for children and adults
• Graduate medical education and residency programs
• Patient-Centered Medical Home (PCMH) model

Company Website: https://thewrightcenter.org/

ASSUMPTION: The Wright Center for Graduate Medical Education is a mission-driven organization that values its employees and provides opportunities for professional growth and development.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and tactical execution.

Reporting Structure: The Digital Media and Content Marketing Creator reports directly to the Executive Director of Marketing and Communications and does not have any direct reports.

Work Arrangement: This is an on-site position, with the primary work location in Scranton, Pennsylvania. Occasional remote work may be possible for certain tasks.

Growth Opportunities:

• Expanding digital marketing efforts and team
• Potential for career advancement within the Marketing & Communications department
• Opportunities to collaborate with various teams and departments within the organization

ASSUMPTION: This role offers opportunities for professional growth and development within the organization, as the Marketing & Communications team expands and evolves.

🌍 Location & Work Environment

Office Type: The primary office is located in Scranton, Pennsylvania, with a professional and collaborative work environment.

Office Location(s): 501 South Washington Avenue, Scranton, PA 18505

Geographic Context:

• Scranton is located in Northeastern Pennsylvania, with a population of approximately 78,000 people.
• The area offers a mix of urban and rural environments, with easy access to outdoor recreation, cultural attractions, and historical sites.
• The cost of living in Scranton is relatively low compared to other major metropolitan areas in the Northeast region.

Work Schedule: The standard work schedule is Monday - Friday, 8:00 AM - 5:00 PM, with flexibility for occasional evening or weekend events.

ASSUMPTION: The work environment at The Wright Center for Graduate Medical Education is professional, collaborative, and mission-driven, with a focus on providing high-quality care to vulnerable populations.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• In-person or virtual interview with the Hiring Manager and team members
• Final interview with the Executive Director of Marketing and Communications
• Background check and reference check

Key Assessment Areas:

• Digital marketing and content creation skills
• Social media management and analytics
• Collaboration and communication skills
• Adaptability and problem-solving skills
• Alignment with the organization's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include specific examples of your digital marketing and content creation accomplishments.
• Demonstrate your understanding of the organization's mission and values in your application materials.
• Prepare questions to ask the interviewer about the role, the team, and the organization.

ATS Keywords: Digital Marketing, Content Creation, Social Media Management, Videography, Photography, Analytics, Public Relations, Marketing Communications, Content Management Systems, Creative Writing, Event Marketing, Collaboration, Project Management, Adobe Premiere Pro, WordPress, Google Advertising, Facebook Advertising

ASSUMPTION: The application process at The Wright Center for Graduate Medical Education is thorough and designed to assess the candidate's skills, experience, and cultural fit for the role and the organization.

🛠️ Tools & Technologies

• Adobe Premiere Pro
• WordPress
• Canva
• LinkTree
• AI video production tools
• Google and Facebook advertising platforms
• Social media management platforms (e.g., Sprout)

ASSUMPTION: Familiarity with the listed tools and technologies is preferred but not required. The ideal candidate will be eager to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered care
• Collaboration and teamwork
• Continuous learning and improvement
• Accountability and excellence
• Respect and compassion

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and detail-oriented
• Strong communication and interpersonal skills

Self-Assessment Questions:

• Do you have a proven track record of success in digital marketing and content creation?
• Are you comfortable working in a fast-paced, deadline-driven environment?
• Do you thrive in a collaborative work environment and enjoy working with diverse teams?
• Are you committed to providing high-quality care to vulnerable populations and supporting the organization's mission?

ASSUMPTION: The ideal candidate for this role will be a strong cultural fit for The Wright Center for Graduate Medical Education, aligning with the organization's values and work style.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to changes in priorities and workflow
• Working with diverse teams and stakeholders
• Maintaining a strong digital presence across multiple platforms
• Keeping up with the latest trends and best practices in digital marketing and social media

ASSUMPTION: The ideal candidate will be able to overcome these challenges and thrive in a dynamic, fast-paced work environment.

📈 Similar Roles Comparison

• This role is similar to a Marketing & Communications Specialist or Digital Marketing Specialist, but with a focus on content creation and social media management.
• Unlike other roles in the industry, this position requires a strong understanding of the healthcare industry and the organization's mission and values.
• Career progression in this role may lead to opportunities in marketing, communications, or digital strategy within the organization or the broader healthcare industry.

ASSUMPTION: Candidates with experience in similar roles or a strong understanding of the healthcare industry and digital marketing trends will be well-suited for this position.

📝 Sample Projects

• Developing a social media content calendar for a healthcare campaign
• Creating a series of videos to promote a new healthcare service or initiative
• Designing and implementing a digital marketing campaign to increase brand awareness and engagement

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to create engaging, on-brand content and execute digital marketing campaigns in the healthcare industry.

❓ Key Questions to Ask During Interview

• How does this role fit into the organization's overall marketing and communications strategy?
• What are the biggest challenges facing the Marketing & Communications team, and how can this role help address them?
• How does the organization support the professional growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the organization measure the success of its digital marketing and content creation efforts?

ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates the candidate's interest in and understanding of the role and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare questions to ask the interviewer about the role, the team, and the organization.
• Follow up with the hiring manager within one week of submitting your application to express your interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.