Digital Media and Marketing Communications Manager

📌 Core Information

🔹 Job Title: Digital Media and Marketing Communications Manager

🔹 Company: Pilmico Foods Corporation

🔹 Location: Makati City, Philippines

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 5-8 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing overall digital media activities for the F&N business
• Overseeing e-commerce activities and digital marketing campaigns
• Collaborating with brand marketing teams, data insights teams, and external agencies
• Developing creative content and managing digital communities
• Monitoring and reporting data analytics and market trends

ASSUMPTION: This role requires a strong background in digital marketing and media management, with a focus on e-commerce and data analytics. Candidates should be comfortable working with various teams and external partners to achieve brand and business growth targets.

📋 Key Responsibilities

✅ Manage the e-commerce activities of the F&N business(es)

✅ Manage the digital marketing activities of the F&N business(es)

✅ Propose and deploy digital marketing campaigns based on agreements with the brand marketing teams

✅ Develop/oversee the development of creative materials based on received briefs and align these with the brand marketing teams

✅ Manage the digital communities of the F&N businesses, across platforms

✅ Proactively seek new digital platform opportunities to grow F&N businesses

✅ Monitor and report data analytics - sales revenues, customer analytics, campaign effectivities

✅ Monitor and report external trends - market and competitor trends and movement, including brand and product feedback

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data-driven analysis. Candidates should be comfortable working in a dynamic environment and adapting to changing market trends.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, IT, or a related field

Experience: 5-8 years in Digital Marketing, Digital Media Management, Content Development

Required Skills:

• Technical familiarity with website management, e-commerce management, Meta/Google/BD platforms
• Coding capability a plus

Preferred Skills:

• Experience in the food and agribusiness sector
• Fluency in Filipino (Tagalog) and English

ASSUMPTION: Candidates with experience in the food and agribusiness sector may have a better understanding of the industry and its specific challenges. Fluency in both Filipino and English is essential for effective communication within the company and with external partners.

💰 Compensation & Benefits

Salary Range: PHP 800,000 - PHP 1,200,000 per annum (Based on industry standards for a manager-level role in the Philippines)

Benefits:

• Health insurance
• Retirement benefits
• Employee discounts on Pilmico products
• Training and development opportunities

Working Hours: 40 hours per week, Monday to Friday, with the possibility of occasional weekend work due to campaign deadlines

ASSUMPTION: The salary range is an estimate based on industry standards for a manager-level role in the Philippines. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Food Production. Pilmico Foods Corporation is a subsidiary of Aboitiz Equity Ventures, focusing on flour milling and wheat-based products.

Company Size: 10,001+ employees. As a large organization, Pilmico offers opportunities for career growth and exposure to diverse teams.

Founded: Pilmico Foods Corporation was established in 1962, making it an experienced player in the food industry.

Company Description:

• Pilmico is committed to creating a high-performance culture anchored on integrity, teamwork, innovation, and responsibility.
• The company integrates the value chain around Asia, leveraging its sector expertise and capabilities to deliver quality products.
• Pilmico embraces change and inspires innovation, leading the way in food and agribusiness solutions.

Company Specialties:

• Flour milling
• Wheat-based products
• E-commerce and digital marketing
• Brand management

Company Website: https://www.pilmico.com/

ASSUMPTION: Pilmico Foods Corporation is a well-established company with a strong focus on innovation and quality. Its large size offers opportunities for career growth and exposure to diverse teams and projects.

📊 Role Analysis

Career Level: Managerial. This role involves overseeing digital media and marketing communications for the F&N business, requiring strategic planning and leadership skills.

Reporting Structure: The Digital Media and Marketing Communications Manager reports directly to the Head of Marketing or a similar role within the organization.

Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or projects.

Growth Opportunities:

• Potential advancement to a senior management role within the marketing department
• Expansion into other areas of the business, such as sales or operations
• Opportunities to lead cross-functional projects and teams

ASSUMPTION: This role offers opportunities for career growth within the marketing department and potentially across other areas of the business. Pilmico's large size and diverse operations provide ample opportunities for professional development.

🌍 Location & Work Environment

Office Type: Corporate office environment, with a mix of open-plan and private workspaces.

Office Location(s): 22nd Floor, Ayala Tower One & Exchange Plaza, 6767 Ayala Avenue, Makati City, Philippines

Geographic Context:

• Makati City is the financial hub of the Philippines, offering a vibrant business environment and easy access to public transportation.
• The office is located in the heart of Makati's central business district, surrounded by restaurants, shops, and other amenities.
• Makati is known for its high cost of living compared to other areas in the Philippines, but it also offers a wide range of housing options and entertainment venues.

Work Schedule: Monday to Friday, 8:00 AM to 5:00 PM, with a one-hour lunch break. Occasional weekend work may be required due to campaign deadlines.

ASSUMPTION: The office environment is professional and collaborative, with a focus on teamwork and innovation. The location in Makati City offers easy access to public transportation and a wide range of amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• First-round interview with the hiring manager
• Second-round interview with the marketing team or other relevant stakeholders
• Final interview with the Head of Marketing or a similar role
• Background check and offer extension

Key Assessment Areas:

• Digital marketing and e-commerce expertise
• Creativity and content development skills
• Data analysis and reporting capabilities
• Communication and interpersonal skills
• Alignment with Pilmico's company values and culture

Application Tips:

• Highlight relevant experience in digital marketing, e-commerce management, and content development
• Include specific examples of successful digital marketing campaigns or projects
• Tailor your resume and cover letter to emphasize your fit for the role and the company
• Prepare for behavioral interview questions that focus on problem-solving, teamwork, and adaptability

ATS Keywords: Digital Marketing, E-commerce Management, Digital Advertising, Content Strategy, Data Analytics, Community Management, Campaign Management, Market Trends Analysis, Customer Query Handling, Omni-channel Marketing, Media Management, Collaboration, Reporting, Brand Building, Sales Expansion

ASSUMPTION: The interview process is designed to assess candidates' technical skills, creativity, and cultural fit. Applicants should be prepared to discuss their experience in digital marketing and e-commerce management, as well as their ability to work collaboratively with various teams and external partners.

🛠️ Tools & Technologies

• Google Analytics
• Meta Business Manager
• Google Ads
• Social media management platforms (e.g., Hootsuite, Buffer)
• Content management systems (e.g., WordPress, Drupal)
• E-commerce platforms (e.g., Shopify, Magento)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Candidates should have experience with popular digital marketing and e-commerce tools, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Teamwork
• Innovation
• Responsibility

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to changing market trends
• Data-driven and analytical
• Creative and innovative

Self-Assessment Questions:

• Do you have a proven track record of success in digital marketing and e-commerce management?
• Are you comfortable working collaboratively with various teams and external partners?
• Do you have strong analytical skills and a data-driven approach to decision-making?
• Are you able to adapt to changing market trends and pivot strategies as needed?

ASSUMPTION: Pilmico Foods Corporation values candidates who are aligned with their company values and work style. Applicants should be prepared to demonstrate their fit for the company culture during the interview process.

⚠️ Potential Challenges

• Managing multiple digital marketing campaigns simultaneously, requiring strong organizational skills and attention to detail
• Keeping up with rapidly evolving digital marketing trends and technologies, necessitating continuous learning and adaptation
• Collaborating effectively with various teams and external partners, requiring strong communication and interpersonal skills
• Balancing the demands of brand building and business growth, requiring a strategic and data-driven approach

ASSUMPTION: This role presents unique challenges that require candidates to be adaptable, organized, and strategic in their approach to digital marketing and e-commerce management.

📈 Similar Roles Comparison

• Compared to other digital marketing manager roles, this position has a stronger focus on e-commerce management and data analytics
• In the food and agribusiness sector, this role requires a deep understanding of the industry and its specific challenges, as well as the ability to adapt to changing market trends
• Career progression in this role may involve expanding into other areas of the business, such as sales or operations, or advancing to a senior management role within the marketing department

ASSUMPTION: This role offers unique opportunities for career growth and development within the marketing department and potentially across other areas of the business. Candidates should be prepared to discuss their long-term career goals and how this role fits into their professional development plan.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy for a new product launch, including targeted advertising campaigns, social media content, and influencer partnerships
• Analyzing customer data to identify trends and opportunities, and using this information to inform marketing strategies and improve customer engagement
• Managing a team of digital marketing specialists to create and implement a content marketing strategy that drives brand awareness and generates leads

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from strategic planning and creative content development to data-driven analysis and team management.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Pilmico support the professional development and growth of its employees?
• What are the biggest challenges facing the F&N business, and how can this role help address them?
• How does Pilmico measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important?
• What is the company's approach to work-life balance, and how does it support employees' personal and professional growth?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture. Applicants should be prepared to ask thoughtful and insightful questions that demonstrate their interest in and understanding of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview process by researching Pilmico Foods Corporation and the F&N business, as well as practicing common interview questions and your responses
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.