Growth Manager (CRM & Promos)

📌 Core Information

🔹 Job Title: Growth Manager (CRM & Promos)

🔹 Company: Angkas

🔹 Location: Makati City, Makati, Philippines

🔹 Job Type: Hybrid (On-site & Remote)

🔹 Category: Marketing & Growth

🔹 Date Posted: May 8, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Hybrid (Remote & On-site)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing promotional strategies to drive demand and increase customer engagement
• Leveraging data-driven insights to create impactful CRM campaigns
• Collaborating with cross-functional teams to ensure promotional effectiveness
• Managing budgets and optimizing spending efficiency

ASSUMPTION: This role requires a strong balance of analytical skills and creativity to develop and optimize promotional strategies that drive business growth.

📋 Key Responsibilities

✅ Analyze demand trends and customer behavior to develop promo strategies that increase booking attempts

✅ Forecast demand fluctuations based on various factors and optimize future marketing initiatives

✅ Develop and implement promo campaigns to drive demand while maintaining operational efficiency

✅ Segment customers and personalize promo offers based on user behavior and engagement levels

✅ Monitor key performance indicators (KPIs) and conduct A/B testing to refine campaigns

✅ Manage the promo budget effectively and identify promo abuse to prevent unnecessary expenses

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and campaign execution, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor’s Degree preferably in Marketing, Business Administration, Advertising, or a related field

Experience: At least 4 years of experience in Marketing Communications Relationship Management

Required Skills:

• Proficient in data analytics via Excel (Pivot table, Graphs, etc.)
• Experience with using Moengage or any other CRM Tool
• Deep understanding of local market behavior and pain-points, especially in the transportation category in Luzon (Metro Manila, Greater Manila)

Preferred Skills:

• Experience with SQL or other database languages
• Familiarity with marketing automation tools (e.g., Marketo, HubSpot)

ASSUMPTION: Candidates with experience in the transportation or ride-hailing industry may have an advantage in understanding the local market and customer behavior.

💰 Compensation & Benefits

Salary Range: PHP 60,000 - 90,000 per month (Based on experience and market standards for mid-level marketing roles in Metro Manila)

Benefits:

• Health insurance
• Employee discounts on Angkas services
• Performance-based bonuses

Working Hours: Full-time (40 hours/week), with flexible working hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on market standards for mid-level marketing roles in Metro Manila. Actual compensation may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Transportation & Logistics (Ride-hailing)

Company Size: Small (3 employees)

Founded: 2018

Company Description:

• Angkas is a Philippine-based ride-hailing company that focuses on motorcycle taxis
• Founded in 2018, Angkas aims to provide safe, convenient, and affordable transportation services
• The company is known for its innovative approach to ride-hailing, focusing on motorcycle taxis to navigate congested urban areas

Company Specialties:

• Motorcycle taxi services
• Ride-hailing technology
• Transportation infrastructure and logistics

Company Website: https://www.angkas.com/

ASSUMPTION: As a small company, Angkas offers a dynamic and agile work environment where employees have the opportunity to make a significant impact on the business.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Growth or a similar executive position

Work Arrangement: Hybrid (On-site & Remote) with flexible working hours

Growth Opportunities:

• Potential career progression into senior marketing or management roles
• Opportunities to work on diverse projects and campaigns, gaining broad marketing experience
• Possibility to contribute to the company's growth and expansion in the Philippine market

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their marketing careers in the ride-hailing industry.

🌍 Location & Work Environment

Office Type: Co-working space or shared office

Office Location(s): Makati City, Philippines

Geographic Context:

• Makati City is the financial hub of the Philippines, with a vibrant and dynamic business environment
• The city offers numerous dining, entertainment, and shopping options
• Makati is well-connected by public transportation, making it easily accessible from other parts of Metro Manila

Work Schedule: Full-time (40 hours/week) with flexible working hours and remote work options

ASSUMPTION: The hybrid work arrangement allows for a better work-life balance, enabling employees to manage their time effectively while still collaborating with the team in person.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical assessment or case study presentation
• Final interview with the hiring manager or relevant team members

Key Assessment Areas:

• Data analysis and interpretation skills
• Campaign strategy and execution
• Budget management and cost efficiency
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience in marketing, CRM, and promotional strategies
• Demonstrate strong analytical skills and data-driven decision-making
• Showcase understanding of the local market and customer behavior in the transportation category
• Prepare questions about the company's growth plans and marketing strategies

ATS Keywords: CRM, Promotions, Demand Growth, Forecasting, Campaign Strategy, Performance Tracking, Budget Management, Market Analysis, Operational Efficiency, Fraud Detection, Segmentation, Personalization, Revenue Optimization, Campaign Implementation

ASSUMPTION: As a small company, Angkas may have a more streamlined interview process, focusing on finding the best cultural fit and skills match for the role.

🛠️ Tools & Technologies

• Moengage (CRM)
• Microsoft Excel
• Google Analytics
• Social media platforms (Facebook, Instagram, Twitter)

ASSUMPTION: The required tools and technologies for this role may evolve as the company grows and adopts new platforms.

👔 Cultural Fit Considerations

Company Values:

• Safety first
• Customer-centric
• Innovative and agile
• Collaborative and inclusive

Work Style:

• Data-driven and analytical
• Creative and strategic
• Adaptable and resilient
• Collaborative and team-oriented

Self-Assessment Questions:

• How do you ensure that your promotional strategies align with the company's safety-first value?
• Can you describe a time when you had to adapt to a significant change in market conditions or customer behavior?
• How do you balance data-driven decision-making with creative and innovative approaches to marketing?

ASSUMPTION: As a small company, Angkas places a strong emphasis on cultural fit and values-driven decision-making.

⚠️ Potential Challenges

• Managing promo abuse and ensuring operational efficiency in a rapidly growing market
• Balancing profitability and user growth in promotional strategies
• Adapting to changes in market conditions, customer behavior, and competitor actions
• Working in a dynamic and sometimes unpredictable business environment

ASSUMPTION: The fast-paced and ever-changing nature of the ride-hailing industry can present unique challenges for this role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on CRM and promotional strategies for a ride-hailing company
• In the Philippine market, Angkas is a unique player in the ride-hailing industry, focusing on motorcycle taxis
• Career progression in this role may lead to senior marketing or management positions within the company or related industries

ASSUMPTION: The unique focus on motorcycle taxis and the company's innovative approach to ride-hailing set this role apart from similar positions in the market.

📝 Sample Projects

• Developing and executing a targeted promotional campaign to increase bookings during peak hours
• Analyzing customer data to segment users and create personalized promo offers
• Optimizing promo campaign performance through A/B testing and data-driven insights

ASSUMPTION: The specific projects for this role will depend on the company's growth objectives and market conditions at the time of hiring.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the growth team in the next 6-12 months, and how can this role address them?
• How does Angkas differentiate itself from other ride-hailing companies in the Philippine market, and how does this role contribute to that differentiation?
• What opportunities exist for professional growth and development within the company?
• How does the company support work-life balance for its employees, particularly in a hybrid work arrangement?
• What are the key performance indicators (KPIs) used to measure the success of promotional campaigns, and how are they tracked and optimized?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a strong interest in the role and the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Angkas' careers page
• Tailor your resume and cover letter to highlight your relevant experience in marketing, CRM, and promotional strategies
• Prepare for the interview by researching the company, its competitors, and the local market for ride-hailing services
• Follow up with the HR department one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.