Digital Media Buyer

📌 Core Information

🔹 Job Title: Digital Media Buyer

🔹 Company: Dynata

🔹 Location: Timișoara, Timiș, Romania

🔹 Job Type: Full-time

🔹 Category: Marketing & Advertising

🔹 Date Posted: June 19, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Negotiating media placements and growing online/mobile panels
• Optimizing digital media campaigns and tracking KPIs
• Prospecting new social media, influencer, and publisher relationships
• Analyzing campaign performance and providing creative solutions
• Working in a global team environment and staying updated with digital trends

ASSUMPTION: This role requires a balance of creative thinking and analytical skills, with a strong focus on digital marketing and customer engagement.

📋 Key Responsibilities

✅ Negotiate media advertising with representatives to grow online and mobile panels

✅ Track delivery of KPIs to ensure campaigns meet business revenue goals

✅ Source new social media, influencer, and publisher relationships to grow the affiliate network

✅ Analyze campaign performance and optimize directly with affiliate partners

✅ Think creatively to enhance media advertising and provide recommendations

ASSUMPTION: The role involves a high degree of multitasking and requires strong communication skills to manage multiple campaigns and partner relationships.

🎯 Required Qualifications

Education: Not specified, but relevant experience is crucial

Experience: Proven experience in negotiation, account management, and performance marketing

Required Skills:

• Strong communication and analytical skills
• Knowledge of digital marketing and customer engagement tactics
• Competence to multitask and manage time effectively in a global team environment
• Ability to adapt and stay on top of trends within the digital space

Preferred Skills:

• AdWords and social media campaign management experience
• Market Research background

ASSUMPTION: While not explicitly stated, a relevant degree or certification in marketing, advertising, or a related field may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on market research, the average salary for a Digital Media Buyer in Romania is approximately 15,000 - 25,000 RON per month. However, the final offer may vary depending on the candidate's experience and qualifications.

Benefits:

• Not specified; applicants should inquire about benefits during the interview process

Working Hours: Full-time, 40 hours per week; specific hours may vary based on team needs and project deadlines

ASSUMPTION: Dynata offers competitive compensation and benefits packages for the market research industry.

📌 Applicant Insights

🔍 Company Context

Industry: Dynata operates in the market research industry, focusing on data collection, analysis, and insights for various sectors, including marketing, advertising, and corporate clients

Company Size: Dynata is a mid-sized company with approximately 5,000 employees globally, providing a structured yet collaborative work environment

Founded: Dynata was founded in 1992 and has since grown to become one of the world's leading first-party data companies

Company Description:

• Dynata helps companies make informed decisions by providing high-quality, first-party data and insights
• The company offers a range of data services and solutions, including market research, data analytics, and connected data
• Dynata serves a diverse client base, including market research agencies, media and advertising agencies, consulting and investment firms, and corporate customers

Company Specialties:

• Data and Insights Platform
• Survey Authoring
• Audience Selection
• Data Analytics & Reporting
• Sharing & Publishing
• Connected Data
• Cross-platform Marketing ROI
• Brand Health Tracking
• Voice Services
• High-quality B2C and B2B Data
• Online Qualitative Research
• Digital Ethnography
• Survey Programming
• Creative Testing
• Online Surveys
• DIY Surveys
• Online Research Panel

Company Website: http://www.dynata.com

ASSUMPTION: Dynata's extensive experience and global presence provide a stable and supportive work environment for employees.

📊 Role Analysis

Career Level: This role is suitable for candidates with 2-5 years of experience in digital marketing, advertising, or a related field

Reporting Structure: The Digital Media Buyer will likely report to the Digital Marketing Manager or a similar role within the marketing department

Work Arrangement: This role is on-site, with the possibility of hybrid or remote work arrangements depending on the company's policies and the candidate's needs

Growth Opportunities:

• Progression to a Senior Digital Media Buyer or Digital Marketing Manager role
• Expanding skills in data analysis, market research, or other related fields
• Potential international assignments or collaborations with global teams

ASSUMPTION: Dynata's global presence and diverse client base offer numerous growth and development opportunities for employees.

🌍 Location & Work Environment

Office Type: Dynata's Timișoara office is a modern, collaborative workspace designed to foster creativity and productivity

Office Location(s): 4 Research Dr, Shelton, Connecticut 06484, US (headquarters); Timișoara, Romania (this role)

Geographic Context:

• Timișoara is the third-largest city in Romania, with a vibrant cultural scene and a strong tech industry presence
• The city offers a high quality of life, with affordable living costs and a rich history
• Timișoara is well-connected by road, rail, and air, with easy access to major European cities

Work Schedule: The work schedule is primarily Monday to Friday, with core hours between 9:00 AM and 5:00 PM; however, flexibility may be required to accommodate global team meetings and project deadlines

ASSUMPTION: The work environment at Dynata's Timișoara office is collaborative, with a strong emphasis on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the Digital Marketing Manager or a relevant team member
• Final interview with the hiring manager or a panel of team members

Key Assessment Areas:

• Digital marketing and advertising knowledge
• Communication and negotiation skills
• Analytical and problem-solving abilities
• Cultural fit and alignment with Dynata's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of successful digital marketing campaigns you've managed or contributed to
• Research Dynata's company values and be ready to discuss how your personal values align with theirs

ATS Keywords: Digital Marketing, Advertising, Media Buying, Campaign Optimization, KPI Tracking, Negotiation, Account Management, Performance Marketing, Social Media, Influencer Marketing, Publisher Relationships, Market Research, Multitasking, Time Management, Trend Adaptation

ASSUMPTION: The interview process at Dynata is designed to assess the candidate's technical skills, cultural fit, and potential for growth within the company.

🛠️ Tools & Technologies

• AdWords and other digital advertising platforms
• Social media management tools (e.g., Hootsuite, Buffer)
• Market research software (e.g., SurveyMonkey, Qualtrics)
• Data analysis and visualization tools (e.g., Excel, Tableau)
• Project management and collaboration tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and the team's needs.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Upholding the highest ethical standards in all actions and decisions
• Excellence: Striving for outstanding performance and continuous improvement
• Collaboration: Working together to achieve common goals and drive success
• Innovation: Embracing creativity and new ideas to stay ahead of the curve
• Accountability: Taking responsibility for one's actions and delivering on commitments

Work Style:

• Data-driven: Making informed decisions based on data and analytics
• Global mindset: Collaborating effectively with diverse teams across the world
• Adaptable: Embracing change and responding quickly to new challenges
• Customer-focused: Prioritizing client needs and delivering exceptional service

Self-Assessment Questions:

• Do you possess strong communication and negotiation skills?
• Are you comfortable working in a global team environment and managing multiple projects simultaneously?
• Do you have a proven track record of success in digital marketing or a related field?
• Are you eager to learn and adapt to new trends and technologies in the digital space?

ASSUMPTION: Dynata values candidates who are passionate about digital marketing, adaptable, and committed to delivering exceptional results for clients.

⚠️ Potential Challenges

• Managing multiple campaigns and partner relationships simultaneously
• Keeping up with the fast-paced and ever-evolving digital marketing landscape
• Adapting to a global work environment with diverse team members and time zones
• Meeting and exceeding KPIs and revenue goals for digital media campaigns

ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills, as well as a passion for digital marketing.

📈 Similar Roles Comparison

• Compared to other Digital Media Buyer roles, this position may offer more responsibility for prospecting new partnerships and growing the affiliate network
• Dynata's global presence provides opportunities for international collaboration and exposure to diverse markets
• This role may have more focus on market research and data analysis compared to other digital marketing positions

ASSUMPTION: Applicants should research similar roles at other companies to better understand the unique aspects of this opportunity at Dynata.

📝 Sample Projects

• Developing and executing a social media influencer marketing campaign to drive brand awareness and engagement
• Analyzing campaign performance data to optimize ad spend and maximize ROI for a major client
• Negotiating media advertising placements with publishers to secure favorable terms and grow online/mobile panels

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but the specific projects may vary depending on the team's needs and priorities.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall digital marketing strategy for the company?
• What are the most significant challenges facing the digital marketing team currently, and how can this role help address them?
• How does Dynata support the professional development and growth of its employees in this role?
• What are the key performance indicators (KPIs) for success in this role, and how are they measured?
• How does the company foster a collaborative and inclusive work environment for its global teams?

ASSUMPTION: These questions are designed to provide insight into the role's responsibilities, the team's dynamics, and the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful digital marketing campaigns you've managed or contributed to
• Research Dynata's company values and be ready to discuss how your personal values align with theirs
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.