📌 Core Information
🔹 Job Title: Digital Media Buyer - HYBRID
🔹 Company: ReachMobi
🔹 Location: Bonita Springs, Florida (Hybrid)
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing digital distribution partnerships with key platforms and providers.
- Organizing and managing digital media buying across major display, search, and social networks to drive traffic to owned and operated mobile applications.
- Conducting market research to refine paid media strategies and identify marketplace opportunities for new products and marketing pitches.
- Creating compelling ad copy and optimizing campaigns to drive cost per action (CPA) performance.
- Analyzing campaign effectiveness and providing insights and recommendations for improvement.
ASSUMPTION: This role requires a strong background in performance-based mobile ad campaigns and a solid understanding of various media types and cost structures.
📋 Key Responsibilities
✅ Develop, deploy, and optimize digital distribution partnerships with key platforms and providers.
✅ Organize and manage digital media buying using major display, search, and social networks to drive traffic to owned and operated mobile applications.
✅ Perform market research to refine paid media strategies and identify marketplace opportunities for new products and marketing pitches.
✅ Create compelling ad copy, conduct A/B testing, and optimize campaigns to drive cost per action (CPA) performance across various media types and cost structures.
✅ Analyze, review, and report on the effectiveness of campaigns, providing insights and recommendations for improvement.
✅ Segment user bases and identify profitable cohorts to scale campaigns.
✅ Source level bid optimizations to hit product LTV and ROI targets.
ASSUMPTION: This role involves a high degree of autonomy and requires strong analytical and creative skills to succeed.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: 2+ years of professional experience running performance-based (CPC/CPI/CPA) mobile ad campaigns on a variety of mediums – Facebook, Google, Affiliate Networks, and other buying platforms.
Required Skills:
- Proficient with Excel (Pivot tables, Data Visualization, VLOOKUP, SUMIF, etc.).
- Firsthand experience creating ad copy – text and graphics.
- Excellent interpretive skills, with the ability to translate raw data into actionable outcomes.
- Mobile advertising experience preferred.
Preferred Skills:
- Experience with mobile app development or marketing.
- Familiarity with app store optimization (ASO) techniques.
ASSUMPTION: While mobile advertising experience is preferred, a strong background in performance-based digital marketing may be considered equivalent.
💰 Compensation & Benefits
Salary Range: $55,000 - $75,000 per year (based on industry standards for 2-5 years of experience in digital media buying and the location).
Benefits:
- Unlimited Paid Time Off
- 401k match up to 4%
- Health, Vision, and Dental Insurance
- Flexible Spending Accounts
- Life Insurance, AD&D, STD, and LTD (100% employer paid)
- Complimentary snacks, beverages, beer fridge, and catered lunches
Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (2-3 days on-site).
ASSUMPTION: The salary range provided is an estimate based on industry standards and the company's size. Actual compensation may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: ReachMobi is a technology company specializing in mobile app development and digital marketing. They operate in the competitive and rapidly evolving mobile app industry.
Company Size: ReachMobi has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: ReachMobi was founded in 2012 and has since grown to become an industry leader in mobile engagement and monetization.
Company Description:
- ReachMobi develops mobile apps that provide users with personalized and enhanced functionality, increasing productivity and customization.
- The company focuses on leading the industry in mobile engagement and monetization by combining cutting-edge technology with audience engagement.
- ReachMobi fosters a fun, work-hard-play-hard culture with a relaxed dress code and regular social events.
Company Specialties:
- Strategic targeting
- App distribution
- Digital marketing
Company Website: reachmobi.com
ASSUMPTION: ReachMobi's focus on mobile app development and digital marketing makes it an attractive option for candidates interested in the tech industry and mobile advertising.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career digital media buyers looking to grow their skills and advance their careers in the mobile advertising industry.
Reporting Structure: The Digital Media Buyer will report directly to the Marketing Manager and work closely with the Marketing and Product teams.
Work Arrangement: This is a hybrid role, with employees working on-site 2-3 days per week and remotely for the remainder of the time.
Growth Opportunities:
- As ReachMobi continues to grow, there may be opportunities for the Digital Media Buyer to take on more responsibilities or move into a management role.
- Working closely with the Marketing and Product teams may provide opportunities to learn about other aspects of the business and explore new career paths.
ASSUMPTION: The hybrid work arrangement offers flexibility and a better work-life balance, while still providing opportunities for collaboration and growth within the company.
🌍 Location & Work Environment
Office Type: ReachMobi's office in Bonita Springs, Florida, is a modern, collaborative workspace with an open floor plan and plenty of natural light.
Office Location(s): 24301 Walden Center Dr, Bonita Springs, Florida 34134, US
Geographic Context:
- Bonita Springs is located in Southwest Florida, offering a subtropical climate, beautiful beaches, and numerous outdoor activities.
- The area has a relatively low cost of living compared to other major metropolitan areas in the United States.
- ReachMobi's office is conveniently located near world-class shopping and restaurants.
Work Schedule: The hybrid work arrangement allows for a flexible schedule, with employees working on-site 2-3 days per week and remotely for the remainder of the time.
ASSUMPTION: The location and work environment at ReachMobi offer a pleasant and productive atmosphere for employees, with opportunities for both collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team (30 minutes)
- Technical interview with the Marketing Manager (45 minutes)
- On-site interview with the Marketing and Product teams (2 hours)
- Final interview with the CEO (30 minutes)
Key Assessment Areas:
- Understanding of performance-based mobile ad campaigns
- Analytical skills and data interpretation
- Creativity in ad copy creation and optimization
- Problem-solving and strategic thinking
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume to highlight relevant experience in performance-based mobile ad campaigns and digital media buying.
- Prepare examples of successful ad campaigns you've managed, including data on performance metrics and optimization strategies.
- Demonstrate your understanding of the mobile app industry and ReachMobi's business model in your cover letter.
ATS Keywords: Digital Media Buying, Mobile Ad Campaigns, Performance Metrics, Ad Copy Creation, Market Research, Data Analysis, Excel Proficiency, Mobile Advertising
ASSUMPTION: The interview process at ReachMobi is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the company.
🛠️ Tools & Technologies
- Google Ads
- Facebook Ads Manager
- App Annie
- AppFollow
- Excel (Microsoft Office Suite)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to manage and optimize mobile ad campaigns.
👔 Cultural Fit Considerations
Company Values:
- Work hard, play hard
- Continuous learning and improvement
- Collaboration and teamwork
- Innovation and creativity
- Customer focus
Work Style:
- Data-driven and analytical
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and flexible
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you enjoy collaborating with others and contributing to a team's success?
- Are you able to balance multiple projects and priorities effectively?
ASSUMPTION: ReachMobi values employees who are passionate, driven, and committed to continuous learning and improvement. Candidates who align with these values and work styles are more likely to succeed in the role and the company.
⚠️ Potential Challenges
- The competitive nature of the mobile app industry may require constant adaptation and optimization of strategies to maintain success.
- The hybrid work arrangement may present challenges in terms of communication and collaboration with remote team members.
- The role may require working with tight deadlines and managing multiple projects simultaneously.
- The fast-paced nature of the industry may require continuous learning and staying up-to-date with the latest trends and technologies.
ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills, as well as a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other digital media buyer roles, this position offers a unique focus on mobile app marketing and a hybrid work arrangement.
- In the mobile app industry, ReachMobi is known for its innovative approach to app development and digital marketing, providing opportunities for growth and learning.
- Career paths in mobile app marketing may include moving into management roles, specializing in specific aspects of the business, or transitioning into related fields such as app development or product management.
ASSUMPTION: Candidates interested in the mobile app industry and digital marketing should consider the unique aspects of this role and how it aligns with their career goals and preferences.
📝 Sample Projects
- Developing and executing a targeted ad campaign to drive user acquisition for a new mobile app launch.
- Analyzing campaign performance data to identify trends and optimize ad spend across multiple platforms.
- Conducting market research to identify new opportunities for app monetization and user engagement.
ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with the Digital Media Buyer role at ReachMobi.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the overall marketing strategy?
- How does ReachMobi approach user segmentation and targeting in mobile ad campaigns?
- What are the most challenging aspects of working in a hybrid role at ReachMobi?
- How does ReachMobi support the growth and development of its employees?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company, helping candidates make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience in performance-based mobile ad campaigns and digital media buying.
- Prepare examples of successful ad campaigns you've managed, including data on performance metrics and optimization strategies.
- Demonstrate your understanding of the mobile app industry and ReachMobi's business model in your cover letter.
- Follow up with the HR team one week after submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
