📌 Core Information
🔹 Job Title: Digital Media Buyer - HYBRID
🔹 Company: ReachMobi
🔹 Location: Bonita Springs, Florida (Hybrid)
🔹 Job Type: Hybrid (2 days on-site, 3 days remote)
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and managing digital distribution partnerships with key platforms and providers.
- Organizing and optimizing digital media buying across various platforms to drive traffic to owned and operated mobile applications.
- Conducting market research to refine paid media strategies and identify marketplace opportunities.
- Creating and optimizing ad copy, and analyzing campaign performance to provide insights and recommendations.
ASSUMPTION: This role requires a strong understanding of digital media buying, market research, and campaign analysis. Previous experience in mobile advertising is preferred but not required.
📋 Key Responsibilities
✅ Develop, deploy, and optimize digital distribution partnerships with key platforms and providers.
✅ Organize digital media buying using major display, search, and social networks to drive traffic to owned and operated mobile applications.
✅ Perform market research to refine paid media strategies and identify marketplace opportunities for new products and marketing pitches.
✅ Create and optimize ad copy, and analyze, review, and report on the effectiveness of campaigns to provide insights and recommendations.
✅ Segment user bases, identify profitable cohorts, and optimize bids to hit product LTV and ROI targets.
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong problem-solving skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 2+ years of professional experience running performance-based mobile ad campaigns on various mediums.
Required Skills:
- Proficient in Excel (Pivot tables, Data Visualization, VLOOKUP, SUMIF, etc.)
- Excellent interpretive skills, with the ability to translate raw data into actionable outcomes.
- Firsthand experience creating ad copy – text and graphics.
- Strong analytical and problem-solving skills.
- Familiarity with user-base segmentation and bid optimization.
Preferred Skills:
- Experience with mobile advertising.
- Fluency in Spanish (spoken and written).
ASSUMPTION: Fluency in Spanish is not required but may be beneficial for targeting Spanish-speaking audiences.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on experience and performance)
Benefits:
- Unlimited Paid Time Off
- 10 Paid Holidays
- 401k match up to 4%
- Health, Vision, and Dental insurance
- Flexible Spending Accounts
- Life Insurance, AD&D, STD, and LTD (100% employer-paid)
- Sponsorship available
- Complimentary snacks, beverages, beer fridge, and catered lunches
Working Hours: Full-time (40 hours/week), Hybrid schedule (2 days on-site, 3 days remote)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Media Buyer role with 2-5 years of experience in the Bonita Springs, Florida area.
📌 Applicant Insights
🔍 Company Context
Industry: ReachMobi is a leading mobile app developer focused on connecting users to a mobile experience tailored around their preferences and enhancing functionality and customization.
Company Size: ReachMobi has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: ReachMobi was founded in 2012 and has since grown to become an industry leader in mobile engagement and monetization.
Company Description:
- ReachMobi works tirelessly to connect users to a mobile experience that is completely tailored around the end-user.
- The company lives at the junction where the science of cutting-edge technology meets with audience engagement to create a new and powerful force that fosters real, long-term relationships with users.
- ReachMobi prides itself on leading the industry in mobile engagement and monetization, with a world-class team of innovative developers, marketing ninjas, imaginative designers, and content developers.
Company Specialties:
- Strategic targeting
- App distribution
- Digital marketing
Company Website: reachmobi.com
ASSUMPTION: ReachMobi's focus on user engagement and customization sets it apart in the mobile app development industry.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Director of Marketing.
Work Arrangement: Hybrid (2 days on-site, 3 days remote) with the option to work from the Bonita Springs, Florida office or remotely.
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions within the company.
- Opportunities to work on diverse projects and campaigns, expanding skillsets and industry knowledge.
- Access to professional development resources and training opportunities.
ASSUMPTION: ReachMobi's growth and success provide ample opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a relaxed dress code and on-site amenities.
Office Location(s): Bonita Springs, Florida (headquarters) and Philadelphia, Pennsylvania (satellite office)
Geographic Context:
- Bonita Springs, Florida, is a growing city located in Southwest Florida, offering a mix of urban and suburban living with easy access to beaches, shopping, and dining.
- The area has a humid subtropical climate, with mild winters and hot, humid summers.
- Bonita Springs is home to a diverse population and a thriving business community.
Work Schedule: Full-time (40 hours/week), with a hybrid schedule offering flexibility for remote work.
ASSUMPTION: The hybrid work arrangement provides a good balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit.
- Take-home assignment to evaluate problem-solving skills and campaign strategy development.
- On-site or virtual interview with the hiring manager and team members to discuss the role, responsibilities, and fit.
- Final interview with the Director of Marketing to review the take-home assignment and answer any remaining questions.
Key Assessment Areas:
- Campaign strategy development and execution
- Data analysis and interpretation
- Ad copy creation and optimization
- Cultural fit and communication skills
Application Tips:
- Highlight relevant experience and achievements in digital media buying, market research, and campaign analysis.
- Tailor your resume and cover letter to emphasize skills and experiences that match the required and preferred qualifications.
- Prepare for behavioral and situational interview questions that focus on problem-solving, decision-making, and communication skills.
ATS Keywords: Digital Media Buying, Market Research, Campaign Analysis, Ad Copy Creation, User-Base Segmentation, Bid Optimization, Performance Analysis, Excel Proficiency, Mobile Advertising, Creative Development
ASSUMPTION: ReachMobi's interview process is designed to assess both technical skills and cultural fit, with a focus on problem-solving and communication abilities.
🛠️ Tools & Technologies
- Google Ads
- Facebook Ads Manager
- Excel (Pivot tables, Data Visualization, VLOOKUP, SUMIF, etc.)
- Mobile app analytics platforms (e.g., App Annie, AppFollow, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
ASSUMPTION: The tools and technologies listed are commonly used in digital media buying and campaign management roles. Familiarity with these tools is preferred but not required.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Accountability
- Customer-centricity
- Continuous learning
Work Style:
- Data-driven and analytical
- Creative and strategic
- Adaptable and flexible
- Strong communication and teamwork skills
- Results-oriented and proactive
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in digital media buying?
- Can you provide an example of a time when you had to analyze complex data to make a strategic decision?
- How do you approach working collaboratively with cross-functional teams to achieve common goals?
ASSUMPTION: ReachMobi values employees who are innovative, collaborative, and results-driven, with a strong focus on continuous learning and customer-centricity.
⚠️ Potential Challenges
- Managing multiple campaigns and platforms simultaneously may require strong organizational skills and time management.
- Keeping up with the latest trends and best practices in digital media buying may require continuous learning and adaptation.
- Working in a hybrid environment may present unique communication and collaboration challenges.
- Bonita Springs, Florida, may have a competitive job market for digital marketing professionals.
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and collaboration.
📈 Similar Roles Comparison
- Compared to other Digital Media Buyer roles, this position may offer more opportunities for market research and strategic decision-making.
- ReachMobi's focus on mobile app development and engagement may provide unique insights and experiences compared to other digital marketing roles.
- This role may offer more growth opportunities and career advancement potential within the company compared to similar roles at smaller organizations.
ASSUMPTION: While this role shares similarities with other Digital Media Buyer positions, ReachMobi's focus on mobile app development and engagement sets it apart in the industry.
📝 Sample Projects
- Developing and executing a targeted Facebook ad campaign to increase app installs among a specific user segment.
- Analyzing campaign performance data to identify trends and optimize ad spend across multiple platforms.
- Conducting market research to identify new opportunities for app distribution and user acquisition.
ASSUMPTION: These sample projects are designed to assess the candidate's ability to develop and execute strategic campaigns, analyze performance data, and identify new market opportunities.
❓ Key Questions to Ask During Interview
- How does ReachMobi support the professional development and growth of its employees?
- Can you describe the team structure and dynamics within the Marketing department?
- How does ReachMobi approach work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does ReachMobi foster a culture of innovation and collaboration?
ASSUMPTION: These questions are designed to provide insight into ReachMobi's company culture, team dynamics, and support for employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare for the interview process by researching ReachMobi's company culture and values, and practicing common interview questions and answers.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
