📌 Core Information
🔹 Job Title: Digital Media Buyer, International
🔹 Company: Live Nation
🔹 Location: Farringdon, London, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Entertainment Providers
🔹 Date Posted: 2025-06-10
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Working with international sponsorship and marketing teams across multiple digital touchpoints
- Managing paid media programs across platforms like Meta, TikTok, and DV360
- Analyzing performance data and optimizing campaigns to hit KPIs
- Staying updated with industry trends and leveraging emerging capabilities
ASSUMPTION: This role requires a strong understanding of digital advertising and programmatic technologies, as well as excellent analytical skills.
📋 Key Responsibilities
✅ Develop, execute, and manage paid media programmes across multiple platforms (Meta, TikTok, DV360, etc.)
✅ Analyze performance data and optimize campaigns to hit KPIs goals.
✅ Report on campaigns performance, compile PCAs with learning and recommendations
✅ Stay ahead of industry trends and leverage emerging capabilities in the digital landscape.
✅ Test and develop strategies for new and existing platforms and new types of advertisers.
ASSUMPTION: This role involves working with various teams and stakeholders, requiring strong interpersonal and communication skills.
🎯 Required Qualifications
Education: Not specified
Experience: 3+ years in digital advertising at an ad agency, publisher, or vendor
Required Skills:
- Deep knowledge of advertising operations, programmatic, advertising technology, and optimization practices
- 3+ years experience using Meta Business & Ads Manager, TikTok Ads Manager, Google DV360
- Experience in brand promotions, digital/social media, entertainment, and/or sports marketing working with brands
- Analytical skills and the ability to visualize and report on campaign performance, analytics, and audience metrics and data
Preferred Skills:
- Experience within other social media platforms
- Experience using Google Analytics
ASSUMPTION: While not explicitly stated, a bachelor's degree in a related field or equivalent experience is likely expected.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per year (AI-estimated based on industry standards for the role, experience level, and location)
Benefits:
- Generous vacation
- Healthcare
- Retirement benefits
- Student loan repayment
- Tuition reimbursement
- Paid caregiver leave
- Employee ticketing program
Working Hours: 40 hours per week, with flexibility for meetings and deadlines
ASSUMPTION: The salary range is estimated based on industry standards for a digital media buyer role in London. Actual compensation may vary based on skills, experience, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship.
Company Size: 10,001+ employees
Founded: 2005
Company Description:
- Live Nation produces more concerts, sells more tickets, and connects more brands to music than anyone else in the world.
- The company offers exciting opportunities across every discipline, with business operations and corporate functions across major divisions.
- Live Nation is recognized as a great place to work and offers generous benefits and perks to its employees.
Company Specialties:
- Concerts
- Festivals
- Ticketing
- Sponsorship
- Artist Management
- Live Events
Company Website: http://livenationentertainment.com
ASSUMPTION: Live Nation's size and global presence offer opportunities for career growth and exposure to diverse projects.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company
Reporting Structure: Reports to the Head of Digital Planning and Strategy
Work Arrangement: On-site, with potential for flexibility based on team needs and project requirements
Growth Opportunities:
- Potential to work on international campaigns and collaborate with global teams
- Opportunities to learn and develop skills in emerging digital platforms and technologies
- Possibility to advance to senior roles within the digital media team or related departments
ASSUMPTION: This role offers opportunities for professional development and growth within the company's digital media services team.
🌍 Location & Work Environment
Office Type: Corporate office with a collaborative and fast-paced environment
Office Location(s): 30 St John Street, London EC1M 4AY
Geographic Context:
- London is a major global city with a vibrant entertainment industry
- The Farringdon area is well-connected by public transportation and offers various amenities
- The office is located near several popular restaurants, cafes, and shops
Work Schedule: Standard office hours with flexibility for meetings and deadlines
ASSUMPTION: The office environment is likely to be dynamic and engaging, with regular communication with international teams.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the team or stakeholders
Key Assessment Areas:
- Digital advertising expertise
- Analytical skills and data-driven decision-making
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and skills in your resume, focusing on digital advertising, programmatic technologies, and analytics
- Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for working at Live Nation
- Prepare examples of successful digital media campaigns you've worked on and the results you achieved
ATS Keywords: Digital Advertising, Programmatic, Advertising Technology, Optimization Practices, Ad Serving Technologies, Meta Business, Ads Manager, TikTok Ads Manager, Google DV360, Brand Promotions, Digital Media, Analytics, Data Visualization
ASSUMPTION: The application process may involve assessments or case studies to evaluate your skills and knowledge in digital advertising and analytics.
🛠️ Tools & Technologies
- Meta Business & Ads Manager
- TikTok Ads Manager
- Google DV360
- Google Analytics
- Ad serving technologies (e.g., Google Ad Manager, AppNexus, etc.)
ASSUMPTION: The specific tools and technologies used may evolve as the digital landscape changes and new platforms emerge.
👔 Cultural Fit Considerations
Company Values:
- Passion for live entertainment
- Commitment to diversity, equity, and inclusion
- Focus on innovation and continuous improvement
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on results and data-driven decision-making
Self-Assessment Questions:
- Do you have a strong passion for live entertainment and a deep understanding of the digital advertising landscape?
- Are you comfortable working in a fast-paced, collaborative environment with international teams?
- Do you possess strong analytical skills and the ability to make data-driven decisions?
ASSUMPTION: Live Nation values employees who are passionate about live entertainment, collaborative, and results-driven.
⚠️ Potential Challenges
- Managing multiple campaigns across various platforms simultaneously
- Keeping up with the fast-paced nature of the digital advertising industry
- Working with international teams across different time zones
- Meeting tight deadlines and KPIs for campaigns
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a results-driven mindset.
📈 Similar Roles Comparison
- Compared to digital media buyer roles at other entertainment providers, this role offers the opportunity to work on international campaigns and collaborate with global teams
- Industry-specific context: Live Nation's global presence and diverse portfolio of events and venues provide unique opportunities for digital media buyers
- Career path comparison: This role offers opportunities for growth and advancement within the company's digital media services team or related departments
ASSUMPTION: This role offers unique opportunities for digital media buyers interested in working for a global entertainment provider with a diverse portfolio of events and venues.
📝 Sample Projects
- Developing and executing a digital media campaign for an international music festival, targeting multiple regions and languages
- Analyzing campaign performance data and optimizing ad spend to maximize ROI for a global brand sponsorship
- Collaborating with international marketing teams to create and implement regional digital media strategies for a series of concerts
ASSUMPTION: These sample projects demonstrate the international and collaborative nature of the digital media buyer role at Live Nation.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the international media services team?
- What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
- How does Live Nation support the professional development and growth of its digital media team members?
- What are the key priorities for this role in the first 90 days, and how will my success be measured?
- How does Live Nation ensure a positive work-life balance for its employees, particularly those in fast-paced roles like this one?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about pursuing this opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills in digital advertising, programmatic technologies, and analytics
- Write a cover letter explaining your interest in the role and your enthusiasm for working at Live Nation
- Prepare examples of successful digital media campaigns you've worked on and the results you achieved
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
