📌 Core Information
🔹 Job Title: Digital Media Director (Paid Search)
🔹 Company: Jellyfish
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: Hybrid (up to 60% remote work)
🚀 Job Overview
Key aspects of this role include:
- Leading and developing a team of paid media practitioners
- Overseeing a portfolio of digital campaigns to exceed client expectations
- Collaborating with local and international teams, clients, and third-party suppliers
- Driving innovative solutions and continuous improvement
- Maintaining an in-depth understanding of the digital landscape and emerging formats
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of paid media and digital marketing to drive success for both the team and clients.
📋 Key Responsibilities
✅ Provide support and collaborate with local and international teams
✅ Nurture positive, collaborative working relationships with clients, colleagues, and third-party suppliers
✅ Oversee a portfolio of digital campaigns and provide guidance to exceed client expectations and KPIs
✅ Manage and monitor the production and presentation of client-facing reports, studies, and presentations
✅ Collaborate with Media Strategy and Client Management teams to drive innovative solutions for clients
✅ Achieve continuous improvement by proactively assessing Jellyfish's working relationships, practices, and methods
✅ Take ownership for the paid media team's development needs, ensuring each team member has a training and personal development plan with regular feedback sessions
✅ Ensure the performance and conduct of the paid media team align with Jellyfish's business processes and procedures
✅ Uphold the company's position and integrity, particularly within the realms of confidentiality and discretion
✅ Maintain an in-depth understanding of Jellyfish's marketplace and the digital landscape, with emphasis on all emerging formats, technical solutions, and initiatives
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and team leadership, requiring a well-rounded digital marketing professional.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of experience in digital marketing, paid media, and paid search management
Required Skills:
- Proven experience effectively leading a paid media/digital marketing team, including management of direct reports
- In-depth knowledge of technologies and processes involved in running paid media campaigns, particularly Paid Search
- Expertise in Google Ads, Search Ads 360, and Google Analytics
- Skills using Google Suite (Docs, Sheets, Slides) and/or Microsoft Office (Word, Excel, PowerPoint)
- Experience with other GMP platforms, such as CM360 and DV360, is preferred but not strictly required
Preferred Skills:
- Experience with other GMP platforms (CM360, DV360)
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in paid media and team leadership, with a focus on driving results and continuous improvement.
💰 Compensation & Benefits
Salary Range: AUD 150,000 - 180,000 per annum (based on experience and market rates for a Digital Media Director role in Sydney)
Benefits:
- Discretionary annual bonus scheme
- Flexible working hours (between 8 am and 6:30 pm)
- Up to 60% remote work
- Paid leave for primary and secondary caregivers
- Support for returning primary caregivers
Working Hours: Full-time (37.5 hours per week), with flexible hours between 8 am and 6:30 pm
ASSUMPTION: The salary range is estimated based on market data for similar roles in Sydney. Benefits are tailored to support work-life balance and employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Jellyfish operates in the advertising services industry, focusing on digital marketing and media activation for global clients.
Company Size: Jellyfish is a mid-sized company with 1,001-5,000 employees worldwide, providing a collaborative and innovative work environment.
Founded: Jellyfish was founded in 2005 and has since grown into a global digital marketing agency.
Company Description:
- Jellyfish believes in the power of diverse perspectives and inclusive collaboration
- The company offers a unique fusion of tech enthusiasts, creative minds, and media and data experts
- Jellyfish empowers clients along their digital journey by challenging the status quo and reinventing media activation
Company Specialties:
- Digital Strategy
- Search
- Analytics
- Integrated Campaign Planning
- Design & Build
- Creative
- Conversion Optimization
- Training
- Video Production & Animation
- Paid Media
- Email
- Google Marketing Platform Partner
- Programmatic Display
- UX
- AI
- Organic Social
- and Paid Social
Company Website: http://www.jellyfish.com
ASSUMPTION: Jellyfish's diverse expertise and collaborative culture enable it to deliver innovative and effective digital marketing solutions for clients.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring strategic decision-making and team leadership skills.
Reporting Structure: The Digital Media Director reports directly to the Regional VP of Paid Media in APAC and oversees a team of paid media practitioners.
Work Arrangement: This role offers a hybrid work arrangement, with up to 60% remote work and flexible hours between 8 am and 6:30 pm.
Growth Opportunities:
- Potential to progress into a regional or global leadership role within the Paid Media Capability
- Opportunities to work on diverse client campaigns and collaborate with international teams
- Access to professional development resources, such as LinkedIn Learning, to support continuous growth
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally within the Paid Media Capability.
🌍 Location & Work Environment
Office Type: Jellyfish's Sydney office is located in the heart of the city, offering a modern and collaborative work environment.
Office Location(s): Floor 22, The Shard, 32 London Bridge Street, London, Greater London SE1 9SG, GB
Geographic Context:
- Sydney is a vibrant, multicultural city with a high cost of living and competitive job market
- The city offers excellent opportunities for professional growth and networking within the digital marketing industry
- Sydney's time zone (AEST/AEDT) may require some flexibility for collaboration with international teams
Work Schedule: Full-time (37.5 hours per week), with flexible hours between 8 am and 6:30 pm and up to 60% remote work
ASSUMPTION: Sydney's dynamic digital marketing scene and Jellyfish's collaborative work environment provide an ideal setting for this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study presentation
- Final interview with the hiring manager and/or team members
- Background check and offer extension
Key Assessment Areas:
- Candidates' understanding of paid media strategies and campaign management
- Leadership and team management skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Jellyfish's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions, focusing on your leadership style and problem-solving approach
- Research Jellyfish's clients and industry trends to demonstrate your understanding of the digital marketing landscape
ATS Keywords: Paid Media, Paid Search, Team Leadership, Digital Marketing, Google Ads, Search Ads 360, Google Analytics, Campaign Management, Client Relationships, Continuous Improvement
ASSUMPTION: Jellyfish's interview process focuses on assessing candidates' technical skills, leadership potential, and cultural fit within the organization.
🛠️ Tools & Technologies
- Google Ads
- Search Ads 360
- Google Analytics
- Microsoft Ads (Bing)
- Google Suite (Docs, Sheets, Slides)
- Microsoft Office (Word, Excel, PowerPoint)
- Other GMP platforms (CM360, DV360)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are integral to paid media campaign management and analysis.
👔 Cultural Fit Considerations
Company Values:
- Move Faster: Embrace agility and innovation to stay ahead of the curve
- Move Smarter: Leverage data-driven insights and strategic thinking to inform decision-making
- Move Together: Foster collaboration and inclusivity to unlock collective genius
Work Style:
- Fast-paced and dynamic, with a focus on delivering results and driving continuous improvement
- Collaborative and inclusive, with a strong emphasis on teamwork and knowledge-sharing
- Data-driven and analytical, with a focus on leveraging insights to inform strategy
Self-Assessment Questions:
- How do you embody Jellyfish's values in your daily work?
- Can you provide an example of a time when you drove results through strategic decision-making and team leadership?
- How do you approach continuous learning and adaptation in a fast-paced digital marketing environment?
ASSUMPTION: Jellyfish's values and work style emphasize collaboration, innovation, and data-driven decision-making, requiring candidates who can thrive in a dynamic and inclusive environment.
⚠️ Potential Challenges
- Managing a team across different time zones and locations
- Balancing client expectations and team development needs
- Keeping up with the rapidly evolving digital marketing landscape
- Navigating a hybrid work arrangement and maintaining team cohesion
ASSUMPTION: These challenges require strong leadership, adaptability, and strategic planning to ensure success in this role.
📈 Similar Roles Comparison
- Compared to other Digital Media Director roles, this position places a stronger emphasis on team leadership and development
- Within the digital marketing industry, Jellyfish offers a unique blend of expertise and collaborative culture
- Career progression may involve moving into regional or global leadership roles within the Paid Media Capability
ASSUMPTION: This role offers a unique blend of strategic decision-making, team leadership, and hands-on campaign management within the digital marketing industry.
📝 Sample Projects
- Developing and executing a comprehensive paid search strategy for a global e-commerce client
- Collaborating with international teams to optimize campaigns and drive results across multiple markets
- Conducting regular performance reviews and providing tailored training plans for team members
ASSUMPTION: These sample projects demonstrate the strategic, collaborative, and hands-on nature of the Digital Media Director role at Jellyfish.
❓ Key Questions to Ask During Interview
- How does the Paid Media Capability collaborate with other teams within Jellyfish to drive innovative solutions for clients?
- Can you describe the team structure and reporting lines for the Paid Media team in APAC?
- How does Jellyfish support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Jellyfish foster a culture of inclusivity and collaboration within its teams?
ASSUMPTION: These questions help candidates better understand the role, team dynamics, and company culture, enabling them to make informed decisions about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions, focusing on your leadership style and problem-solving approach
- Research Jellyfish's clients and industry trends to demonstrate your understanding of the digital marketing landscape
- Follow up with the Jellyfish HR team within one week of submitting your application to confirm receipt and next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
