📌 Core Information
🔹 Job Title: Digital Media Senior Analyst, Search (SEM)
🔹 Company: Kepler Group
🔹 Location: New York, NY
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 1-3+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Acting as a strategic biddable media expert, driving client value and solving internal workflow challenges
- Supporting client relationships and overseeing campaign execution
- Project management and leading aspects of program management and innovation
- Collaborating with cross-functional teams to design and execute sophisticated programs
ASSUMPTION: This role requires a strong background in digital optimization, client services, and digital media. The ideal candidate will have a proven track record in managing complex workloads and driving results through data-driven insights.
📋 Key Responsibilities
✅ Refine expertise in leveraging digital media channels for maximum impact, including social, search, video, and programmatic media
✅ Support assigned clients and vendors, tracking, escalating, and solving client issues
✅ Partner with clients to understand their business goals, marketing objectives, and competitive constraints
✅ Work closely with the Optimization & Innovation Manager and other Kepler team members to design and execute sophisticated programs
✅ Execute and monitor all aspects of campaign setup, measuring performance using sophisticated data analysis
✅ Contribute to weekly, monthly, and annual client insights and strategy reports
ASSUMPTION: This role requires strong analytical skills, exceptional communication skills, and the ability to manage multiple priorities effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 1-3+ years of full-time digital optimization experience required
Required Skills:
- Proven experience in digital optimization, client services, and digital media
- Strong analytical skills and comfort with MS Excel, data analysis, and internet technologies
- Excellent listening and communication skills with strong ability to create and build relationships
- Ability to self-manage, juggle multiple priorities, and pay strong attention to details
- Ability to contribute to a fast-paced, entrepreneurial, collaborative team environment
Preferred Skills:
- Experience with Google AdWords/Adsense, DSP/Display Trading, Facebook Ads, LinkedIn Ads, PMDs, mobile analytics, or site optimization
- Familiarity with macro marketing, data policy, and technology trends
ASSUMPTION: Candidates with experience in SEM, social media advertising, and programmatic media will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $73,500 - $89,000 per year
Benefits:
- Healthcare/Dental/Vision
- Unlimited PTO
- 401k Contributions
- $75/mo Wellness Stipend
- $100/mo Mobile Phone Stipend
- $50/mo Internet Stipend
- $500/yr Annual Learning Stipend
- $2,000/yr Annual Tuition Stipend
- One-time $200 New Hire Home Office Equipment Stipend
- Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
- Annual Work From Anywhere 4 weeks per year
Working Hours: 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is based on industry standards for similar roles in the New York area. Benefits are competitive and aimed at supporting employee wellbeing and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services. Kepler Group specializes in marketing consulting, digital media, and digital marketing, with a focus on advanced data analytics and human insight.
Company Size: 501-1,000 employees. As a mid-sized company, Kepler Group offers opportunities for growth and career development while maintaining a collaborative and entrepreneurial work environment.
Founded: 2012. Kepler Group has been operating for over a decade, providing stability and experience in the industry.
Company Description:
- Kepler Group is on a mission to demystify the digital universe by fusing advanced data analytics with human insight and world-class creativity.
- The company has been recognized as Digiday's "Most Innovative Media Agency" and uses its proprietary Kip™ technology to turn complex data into action that resonates with audiences and propels global brands into the future.
- Kepler Group is a people-first organization, offering competitive compensation and benefits packages to support employee wellbeing and work-life balance.
Company Specialties:
- Marketing Consulting
- Digital Media
- Digital Marketing
Company Website: keplergrp.com
ASSUMPTION: Kepler Group's focus on data-driven insights and innovative solutions makes it an attractive employer for candidates interested in the digital marketing industry.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for candidates with 1-3+ years of full-time digital optimization experience, seeking to advance their careers in digital media and client services.
Reporting Structure: The Digital Media Senior Analyst, Search (SEM) will report directly to the Optimization & Innovation Manager and collaborate with cross-functional teams to drive client results.
Work Arrangement: Remote OK. This role offers flexibility for remote work, with an annual work-from-anywhere option of 4 weeks per year.
Growth Opportunities:
- As a mid-sized company, Kepler Group offers opportunities for career advancement and professional development.
- The company's focus on innovation and data-driven insights creates an environment for continuous learning and growth.
- Candidates with strong performance in this role may have opportunities to take on more responsibilities or move into management positions.
ASSUMPTION: The growth opportunities at Kepler Group are driven by the company's commitment to employee development and its focus on fostering a collaborative and entrepreneurial work environment.
🌍 Location & Work Environment
Office Type: Hybrid. Kepler Group has multiple offices worldwide, with a headquarters in New York, NY. This role offers flexibility for remote work and an annual work-from-anywhere option.
Office Location(s): New York, NY; Philadelphia, PA; Chicago, IL; San Francisco, CA; London, UK; San José, CR; Singapore, SG; Boston, MA; Tokyo, JP; Toronto, CA; Ottawa, CA
Geographic Context:
- New York, NY: The headquarters of Kepler Group, offering a vibrant and diverse work environment with access to numerous cultural and professional opportunities.
- Remote Work: This role offers flexibility for remote work, allowing candidates to balance their personal and professional lives more effectively.
Work Schedule: 40 hours per week, with flexibility for remote work and an annual work-from-anywhere option of 4 weeks per year.
ASSUMPTION: The hybrid work environment at Kepler Group offers candidates the best of both worlds, providing opportunities for collaboration and networking while also promoting work-life balance through remote work options.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Hiring Manager
- In-depth interview with the Hiring Manager and a team member
- Final interview with the Director of Optimization & Innovation
Key Assessment Areas:
- Digital optimization skills and experience
- Client services and communication skills
- Problem-solving abilities and attention to detail
- Cultural fit and alignment with Kepler Group's values
Application Tips:
- Tailor your resume and cover letter to highlight your digital optimization, client services, and digital media experience.
- Be prepared to discuss specific examples of your experience and how it has prepared you for this role.
- Research Kepler Group's company culture and values to ensure a strong cultural fit.
ATS Keywords: Digital Optimization, Client Services, Digital Media, Data Analysis, MS Excel, Project Management, Problem Solving, Relationship Building, Attention to Detail, Team Collaboration, Self-Management, Workload Management
ASSUMPTION: The interview process at Kepler Group is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and mission.
🛠️ Tools & Technologies
- Google AdWords/Adsense
- DSP/Display Trading platforms
- Facebook Ads, LinkedIn Ads, PMDs
- Mobile analytics and site optimization tools
- MS Excel and data analysis software
ASSUMPTION: Candidates with experience in these tools and technologies will be well-positioned to succeed in this role.
👔 Cultural Fit Considerations
Company Values:
- Data-driven: Kepler Group emphasizes the use of data and analytics to drive decision-making and inform strategy.
- Innovative: The company fosters a culture of creativity and continuous improvement, encouraging employees to think outside the box and challenge the status quo.
- Collaborative: Kepler Group values teamwork and cross-functional collaboration, with a focus on leveraging diverse perspectives to drive results.
Work Style:
- Entrepreneurial: Kepler Group encourages employees to take ownership of their work and act as internal entrepreneurs, driving growth and innovation within the company.
- Fast-paced: The company operates in a dynamic and fast-paced environment, requiring employees to be adaptable and responsive to change.
- Collaborative: Kepler Group values teamwork and cross-functional collaboration, with a focus on leveraging diverse perspectives to drive results.
Self-Assessment Questions:
- Do you have a strong interest in and/or experience with digital optimization, client services, and digital media?
- Are you comfortable managing a complex workload and juggling multiple priorities?
- Do you thrive in a fast-paced, entrepreneurial, collaborative team environment?
ASSUMPTION: Candidates who align with Kepler Group's values and work style will be well-suited to the company's culture and likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple priorities and a complex workload may be challenging for candidates new to digital optimization or client services.
- The fast-paced work environment may require candidates to be adaptable and responsive to change.
- Candidates may face competition from other experienced digital optimization professionals in the industry.
- Remote work may present challenges in terms of communication and collaboration with team members and clients.
ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- Compared to other digital media roles, this position places a stronger emphasis on client services and project management.
- As a mid-sized company, Kepler Group offers opportunities for career advancement and professional development that may not be available at larger enterprises.
- Candidates with experience in digital optimization, client services, and digital media may find this role to be an excellent fit for their career goals.
ASSUMPTION: Candidates should research similar roles at other companies to gain a better understanding of the industry and identify opportunities for career growth and development.
📝 Sample Projects
- Developing and executing a comprehensive SEM strategy for a major retail client, driving significant increases in revenue and market share
- Leading a cross-functional team to optimize programmatic media campaigns for a global CPG brand, resulting in improved ROI and brand awareness
- Partnering with a major tech client to develop and implement a data-driven approach to social media advertising, driving user acquisition and engagement
ASSUMPTION: Candidates should be prepared to discuss specific examples of their experience and how it has prepared them for the responsibilities of this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical workload and priorities for this role, and how they may evolve over time?
- How does Kepler Group support the professional development and growth of its employees, particularly in the digital optimization and client services fields?
- What is the company's approach to work-life balance, and how does it support employees working remotely?
- How does Kepler Group foster a culture of innovation and continuous improvement, and what opportunities are there for employees to contribute to this process?
- What are the most important qualities and skills for success in this role, and how do they align with the company's values and work style?
ASSUMPTION: Candidates should use the interview process to assess their fit with the company's culture and values, as well as their potential for growth and development in the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://job-boards.greenhouse.io/keplergroup/jobs/7055532
- Tailor your resume and cover letter to highlight your digital optimization, client services, and digital media experience.
- Prepare for the interview process by researching Kepler Group's company culture and values, as well as specific examples of your experience and how it has prepared you for this role.
- Follow up with the hiring manager one week after submitting your application to express your interest in the position and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
