Digital Performance Marketing Manager

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📌 Core Information

🔹 Job Title:

Digital Performance Marketing Manager

🔹 Company:

Veritas Veterinary Partners

🔹 Location:

Remote

🔹 Job Type:

Full-time

🔹 Category:

Marketing

🔹 Date Posted:

July 8, 2025

🔹 Experience Level:

Mid-level (4-7 years)

🔹 Remote Status:

Remote

🚀 Job Overview

Key aspects of this role include:

• Driving strategies to maximize local search visibility
• Creating and iterating digital content for testing
• Executing campaigns across various digital channels
• Monitoring and analyzing campaign performance
• Collaborating with internal teams and external vendors

ASSUMPTION: This role requires a strategic thinker with a hands-on approach to content creation and a strong analytical mindset to drive measurable growth.

📋 Key Responsibilities

✅ Content Creation & Management:

• Make timely updates to website and local maps listings content
• Create digital content (copy, graphics, video clips, etc.) for various platforms

✅ Campaign Optimization:

• Ensure tracking mechanics are in place for keyword rankings, paid campaigns performance, and website visitor behavior
• Plan and manage a robust performance improvement testing roadmap
• Monitor dashboards and campaign performance; analyze results and translate insights into action

✅ Vendor Management:

• Work with support teams at Google, Microsoft, and Yelp to uncover opportunities to test and improve paid search campaigns
• Manage and direct external vendors and agencies to ensure quality, speed, and consistency

ASSUMPTION: The ideal candidate will have experience in multi-location healthcare or veterinary care, B2C professional services, or startup/scale-up environments.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 4-7 years of experience in digital performance marketing, with a focus on local search, CRO, content strategy, and demand generation

Required Skills:

• Proven expertise in local search, CRO, content strategy, and demand generation
• Strong analytical skills and ability to create measurable tests
• Excellent communication skills, especially when presenting insights to executives or cross-functional teams
• Familiarity with tools such as GA4, Google Ads, CallRail, SEMrush, Looker, Canva, Adobe Creative Suite, Jasper, or similar platforms

Preferred Skills:

• Experience in multi-location healthcare or veterinary care, B2C professional services, or startup/scale-up environments

ASSUMPTION: Candidates should have a proven track record of driving growth through digital performance marketing strategies and a strong portfolio showcasing their content creation skills.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on experience and industry standards)

Benefits:

• Competitive health, dental, and vision insurance plans
• 401(k) with company match
• Generous PTO and sick leave policies
• Professional development opportunities and tuition reimbursement
• Employee discounts and pet care benefits

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The actual salary may vary based on the candidate's qualifications and the company's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Veterinary Services

Company Size: Mid-sized (1,001-5,000 employees)

Founded: 2022

Company Description:

• Veritas Veterinary Partners is a network of specialty and emergency veterinary hospitals throughout the U.S.
• Our hospitals are led by best-in-class doctors, technicians, and staff who provide exceptional and compassionate care.
• We offer a mentorship-driven culture, industry-leading benefits, and professional development programs.

Company Specialties:

• Specialty Veterinary Medicine
• Emergency/Critical Care
• Veterinary Neurology/Neurosurgery
• Veterinary Internal Medicine
• Veterinary Cardiology
• Veterinary Ophthalmology
• Veterinary Surgery
• Veterinary Rehabilitation
• Veterinary Pain Management
• Veterinary Oncology
• Veterinary Radiation Oncology
• and Urgent Care

Company Website: VeritasVetPartners.com

ASSUMPTION: Veritas Veterinary Partners offers a dynamic work environment with opportunities for growth and professional development.

📊 Role Analysis

Career Level: Mid-level (4-7 years of experience)

Reporting Structure: This role reports directly to the Director of Marketing

Work Arrangement: Remote (100% remote work environment)

Growth Opportunities:

• Potential to take on additional responsibilities as the company expands
• Opportunities to collaborate with various teams and learn from industry experts
• Chance to make a significant impact on the company's digital marketing strategy

ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally in a fast-paced, dynamic environment.

🌍 Location & Work Environment

Office Type: Remote (no physical office location)

Office Location(s): N/A (remote work environment)

Geographic Context:

• Veritas Veterinary Partners is a remote-first company, allowing employees to work from anywhere in the U.S.
• The company's headquarters are in Eatontown, New Jersey, but employees are not required to live in the area.
• The remote work environment offers flexibility and work-life balance.

Work Schedule: Full-time (40 hours per week, with flexible hours as needed)

ASSUMPTION: The remote work environment at Veritas Veterinary Partners provides a flexible and supportive work-life balance.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• Technical assessment or case study presentation
• Final interview with the Director of Marketing and other key stakeholders

Key Assessment Areas:

• Digital marketing strategy and execution
• Content creation and optimization skills
• Analytical and problem-solving abilities
• Communication and presentation skills

Application Tips:

• Highlight your experience with local search optimization and content strategy
• Include examples of your content creation skills in your resume or portfolio
• Prepare for behavioral interview questions focusing on problem-solving, adaptability, and communication
• Research Veritas Veterinary Partners and be ready to discuss how your skills and experience align with the company's mission and values

ATS Keywords: Digital Performance Marketing, Local Search, CRO, Content Strategy, Demand Generation, GA4, Google Ads, CallRail, SEMrush, Looker, Canva, Adobe Creative Suite, Jasper, A/B Testing, Data Analysis, Paid Search Campaigns, Graphic Design, Video Production

ASSUMPTION: The interview process at Veritas Veterinary Partners is designed to assess both technical skills and cultural fit.

🛠️ Tools & Technologies

• GA4
• Google Ads
• CallRail
• SEMrush
• Looker
• Canva
• Adobe Creative Suite
• Jasper
• AI platforms for content creation and optimization

ASSUMPTION: Familiarity with these tools is preferred, but Veritas Veterinary Partners is willing to provide training and support to the right candidate.

👔 Cultural Fit Considerations

Company Values:

• Excellence in Care
• Integrity in Partnerships
• Continuous Learning
• Empowerment of Teams
• Innovation in Medicine

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Data-driven and analytical
• Creative and innovative

Self-Assessment Questions:

• How do you align with Veritas Veterinary Partners' value of 'Excellence in Care' in your approach to digital marketing?
• Describe a time when you had to adapt to a significant change in a marketing campaign or strategy. How did you approach this challenge, and what was the outcome?
• How do you ensure that your content creation process is efficient and effective, while maintaining high-quality standards?

ASSUMPTION: Veritas Veterinary Partners values candidates who are passionate about their work, committed to continuous learning, and eager to contribute to the company's mission and values.

⚠️ Potential Challenges

• Managing multiple digital marketing campaigns simultaneously
• Keeping up with industry trends and algorithm changes
• Collaborating effectively with remote teams and external vendors
• Balancing the demands of content creation, optimization, and analysis

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning.

📈 Similar Roles Comparison

• This role is unique in its focus on local search optimization and content strategy within the veterinary services industry
• Compared to similar roles in other industries, this position offers the opportunity to work in a dynamic, growing field with a strong focus on animal health and welfare
• Career paths in this role may include transitioning to a marketing director or other leadership positions within the company

ASSUMPTION: This role offers a unique blend of marketing strategy, content creation, and data analysis, making it an attractive opportunity for the right candidate.

📝 Sample Projects

• Developing and executing a local search optimization strategy for a new veterinary hospital launch
• Creating and testing new content for website and paid advertising campaigns to improve click-through rates and conversions
• Analyzing and optimizing paid search campaigns to maximize ROI and minimize wasteful spending

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and the opportunity for growth in this role.

❓ Key Questions to Ask During Interview

• How does Veritas Veterinary Partners support the professional development of its marketing team members?
• What are the most significant challenges facing the digital marketing team in the next 12-24 months, and how can this role help address them?
• How does Veritas Veterinary Partners measure the success of its digital marketing campaigns, and what metrics are most important to track?
• What opportunities exist for collaboration with other departments, such as veterinary medicine or operations, to improve overall marketing effectiveness?
• How does Veritas Veterinary Partners approach diversity, equity, and inclusion in its marketing efforts, and what initiatives are currently in place to promote these values?

ASSUMPTION: These questions can help you better understand the role, the company's priorities, and the team's dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Veritas Veterinary Partners Job Board
• Tailor your resume to highlight your experience with local search optimization, content strategy, and demand generation
• Prepare a portfolio or case study showcasing your content creation and optimization skills
• Research Veritas Veterinary Partners and be ready to discuss how your skills and experience align with the company's mission and values
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.