📌 Core Information
🔹 Job Title: Digital Performance Marketing Manager (m/w/d)
🔹 Company: ResMed
🔹 Location: DE Bundesweit (Hamburg, München, Hildesheim, Berlin)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-29
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK (with occasional travel)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing data-driven performance marketing strategies across various digital channels
- Optimizing digital performance campaigns from awareness to conversion
- Creating and managing automated lead-nurturing workflows for sales support
- Collaborating with internal stakeholders and external agencies or freelancers
- Analyzing campaign performance and deriving actionable insights
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in B2B SaaS or tech environments to succeed.
📋 Key Responsibilities
✅ Developing and executing data-driven performance marketing strategies across channels like Google Ads, LinkedIn, Meta, and email marketing
✅ Managing and optimizing digital performance campaigns from awareness to conversion
✅ Creating and implementing automated lead-nurturing workflows for sales support
✅ Analyzing campaign performance and deriving actionable insights (e.g., A/B testing, budget allocation)
✅ Collaborating with internal stakeholders and external agencies or freelancers
✅ Creating performance reports and presenting findings to relevant teams
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-organization and communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 5 years of experience in digital marketing, preferably in a B2B SaaS or tech environment
Required Skills:
- Proven success in performance marketing and lead generation
- Deep understanding of marketing funnels, customer journeys, and attribution models
- Excellent knowledge of Google Ads, GA4, Meta Business Suite, LinkedIn Campaign Manager, and email marketing
- Experience with marketing automation tools (e.g., HubSpot) and Google Tag Manager
- Strong analytical skills and data-driven mindset
- Excellent communication and collaboration skills
Preferred Skills:
- Experience with CRM systems (e.g., Salesforce, HubSpot)
- Fluency in additional languages (e.g., English)
ASSUMPTION: Candidates with a strong focus on data analysis and optimization, as well as experience in cross-functional teams, will be particularly successful in this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Remote work with occasional travel to strategic team meetings
- 30 days of vacation
- Aktienkaufprogramm (stock purchase program)
- Flexible benefits (e.g., Hansefit, Jobradleasing, or childcare subsidy)
- Corporate benefits (exclusive employee discounts)
- Mental health support through TELUS Health
- Training and development opportunities (e.g., LinkedIn Learning, certifications)
Working Hours: Full-time (40 hours/week) with flexible working hours
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Germany. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: ResMed is a global leader in digital health and medical technology, focusing on improving the lives of millions of people through innovative solutions for sleep apnea, COPD, and other respiratory conditions.
Company Size: ResMed is a large company with over 8,000 employees worldwide, offering a dynamic and collaborative work environment.
Founded: ResMed was founded in 1989 and has since grown into a global market leader in its industry.
Company Description:
- ResMed is committed to improving the quality of life for millions of people around the world through innovative digital health solutions and medical devices.
- The company focuses on sleep apnea, COPD, and other respiratory conditions, offering a wide range of products and services to support patients and healthcare providers.
- ResMed operates in more than 140 countries and has a strong presence in Europe, with several offices across Germany.
Company Specialties:
- Sleep apnea and COPD treatment solutions
- Cloud-connected devices and intelligent software
- AI-powered digital health solutions
- Remote monitoring and patient engagement
- Medical software and health IT
Company Website: https://www.resmed.com
ASSUMPTION: Working at ResMed offers opportunities to collaborate with a diverse, global team and contribute to improving the lives of millions of people worldwide.
📊 Role Analysis
Career Level: This role is suitable for experienced marketing professionals looking to advance their careers in performance marketing.
Reporting Structure: The Digital Performance Marketing Manager reports directly to the Head of Marketing or a similar role.
Work Arrangement: This role offers remote work with occasional travel to strategic team meetings, providing a good work-life balance.
Growth Opportunities:
- Progression to senior marketing roles or management positions
- Expanding expertise in digital marketing and related fields
- International career opportunities within ResMed's global organization
ASSUMPTION: This role offers excellent growth opportunities for motivated and talented marketing professionals looking to advance their careers in a dynamic and global organization.
🌍 Location & Work Environment
Office Type: ResMed offers remote work with occasional travel to strategic team meetings, allowing for a flexible and modern work environment.
Office Location(s): Hamburg, München, Hildesheim, Berlin
Geographic Context:
- Germany has a strong economy and a thriving tech industry, offering ample opportunities for professional growth and development.
- The mentioned cities are major hubs for technology and healthcare, providing a vibrant and innovative work environment.
- Germany offers a high quality of life, with excellent infrastructure, education, and healthcare systems.
Work Schedule: Full-time (40 hours/week) with flexible working hours, allowing for a good work-life balance.
ASSUMPTION: Working in Germany offers numerous benefits, including a strong economy, high-quality infrastructure, and a vibrant tech industry.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the hiring manager and/or team members
- Final interview or assessment (e.g., case study, presentation)
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Analytical skills and data-driven mindset
- Communication and collaboration skills
- Cultural fit and motivation
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and achievements in performance marketing
- Research ResMed's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
ATS Keywords: Performance marketing, lead generation, digital marketing, Google Ads, GA4, Meta Business Suite, LinkedIn Campaign Manager, email marketing, marketing automation, data analysis, A/B testing, budget management, KPI monitoring, collaboration, reporting, strategic thinking
ASSUMPTION: Applicants should tailor their resumes and cover letters to emphasize their relevant skills and experiences, and prepare for behavioral and situational interview questions to showcase their problem-solving skills and achievements in performance marketing.
🛠️ Tools & Technologies
- Google Ads, GA4, Meta Business Suite, LinkedIn Campaign Manager
- Email marketing tools (e.g., Mailchimp, HubSpot)
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, HubSpot)
- Google Tag Manager
ASSUMPTION: Familiarity with the mentioned tools and technologies is essential for success in this role, as they are commonly used in performance marketing.
👔 Cultural Fit Considerations
Company Values:
- Patient-driven: We put patients at the center of everything we do
- Innovative: We challenge the status quo and continuously improve
- Collaborative: We work together to achieve our goals
- Accountable: We take responsibility for our actions and deliver on our commitments
- Inclusive: We foster an environment where everyone can thrive
Work Style:
- Data-driven and analytical
- Strategic and results-oriented
- Collaborative and communicative
- Adaptable and open to feedback
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in performance marketing?
- Can you describe a time when you optimized a digital marketing campaign to improve performance? What steps did you take, and what were the results?
- How do you approach working collaboratively with internal stakeholders and external agencies or freelancers?
ASSUMPTION: Applicants should assess their fit with ResMed's company values and work style, and prepare thoughtful responses to self-assessment questions to demonstrate their cultural fit and enthusiasm for the role.
⚠️ Potential Challenges
- Managing multiple digital marketing channels and campaigns simultaneously
- Analyzing and interpreting large datasets to derive actionable insights
- Collaborating effectively with remote team members and stakeholders
- Adapting to changes in the digital marketing landscape and industry trends
ASSUMPTION: Applicants should be prepared to tackle these challenges and demonstrate their ability to succeed in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Compared to other performance marketing roles, this position offers a strong focus on data analysis and optimization, as well as the opportunity to work in a global organization with a strong presence in Europe.
- In terms of industry-specific context, ResMed's focus on digital health and medical technology provides a unique and challenging environment for performance marketing professionals.
- Career path comparison: This role offers excellent growth opportunities for experienced marketing professionals looking to advance their careers in performance marketing, with potential progression to senior marketing roles or management positions.
ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other performance marketing positions, as well as the industry-specific context and career path opportunities.
📝 Sample Projects
- Developing and executing a comprehensive performance marketing strategy for a new product launch, including channel selection, budget allocation, and campaign creation
- Optimizing an existing Google Ads campaign to improve click-through rate (CTR) and conversion rate (CVR) by 20% through A/B testing and strategic keyword management
- Creating and implementing automated lead-nurturing workflows using HubSpot to support the sales team and improve lead quality
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and demonstrate their ability to succeed in the role's key responsibilities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the company approach collaboration and communication with remote team members?
- What are the most significant challenges facing the performance marketing team, and how can this role help address them?
ASSUMPTION: Applicants should prepare thoughtful questions to demonstrate their interest in the role and the company, as well as their ability to contribute to its success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and achievements in performance marketing
- Research ResMed's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
