📌 Core Information
🔹 Job Title: Digital Performance Marketing Specialist
🔹 Company: Manulife
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing, implementing, and managing global digital campaigns across various platforms
- Applying historical data and market trends to predict future campaign performance
- Improving budget distribution to increase return on investment
- Continuously analyzing and improving campaign performance
- Prioritizing key performance indicators such as CTR, conversion rates, and CPA
ASSUMPTION: This role requires a strong understanding of digital marketing platforms and a strategic mindset to optimize campaign performance.
📋 Key Responsibilities
✅ Develop, implement, and handle campaigns: Build and complete advertising campaigns across various platforms like Google Ads, Facebook, Instagram, LinkedIn, etc.
✅ Apply historical data and market trends to predict future campaign performance.
✅ Improve the distribution of the budget across different campaigns to increase return on investment.
✅ Continuously improve campaign performance by regularly analyzing campaign performance and adjusting campaigns.
✅ Prioritize key performance indicators such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA).
ASSUMPTION: The role may require occasional overtime or weekend work to meet campaign deadlines or monitor performance during peak hours.
🎯 Required Qualifications
Education: A degree or equivalent experience in Marketing or Business is preferred but not required.
Experience: 3-5 years of valid enterprise experience with SA360, Google Ads, Meta Ads, LinkedIn Campaign Manager.
Required Skills:
- Technical expertise: Understanding the technical aspects of these platforms
- Google Marketing Certification
Preferred Skills:
- Degree or equivalent experience in Marketing or Business
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: $61,350.00 CAD - $102,250.00 CAD (Based on industry standards for the role, experience level, and location)
Benefits:
- Health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage
- Adoption/surrogacy and wellness benefits, and employee/family assistance plans
- Retirement savings plans (including pension and a global share ownership plan with employer matching contributions)
- Financial education and counseling resources
- Generous paid time off program, including holidays, vacation, personal, and sick days, and the full range of statutory leaves of absence
Working Hours: 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on local market conditions, geography, and relevant job-related factors.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 10,001+ employees (Large enterprise)
Founded: 1887 (Over 130 years ago)
Company Description:
- Manulife is a leading international financial services group that helps people make their decisions easier and lives better
- With global headquarters in Toronto, they operate as Manulife across Canada, Asia, and Europe, and primarily as John Hancock in the United States
- They have over 40,000 employees, serve ~34 million customers worldwide, and have over $1.3 trillion in assets under management and administration
Company Specialties:
- Life insurance
- Health insurance
- Asset management
- Retirement solutions
Company Website: www.manulife.com
ASSUMPTION: Manulife is a well-established company with a strong global presence and a diverse range of financial services.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and advancement
Reporting Structure: This role may report to the Senior Marketing Manager or a similar position
Work Arrangement: Hybrid (Combination of on-site and remote work)
Growth Opportunities:
- Potential to advance to a senior marketing role or management position
- Opportunities to work on diverse campaigns and gain experience in various aspects of digital marketing
- Chance to collaborate with cross-functional teams and develop interpersonal skills
ASSUMPTION: As a large enterprise, Manulife offers numerous growth opportunities and career paths for employees.
🌍 Location & Work Environment
Office Type: Hybrid (Combination of on-site and remote work)
Office Location(s): 200 Bloor St E, Toronto, Ontario M4W, CA
Geographic Context:
- Toronto is the capital city of Ontario and the largest city in Canada
- It is a multicultural city with a diverse economy and numerous job opportunities
- The cost of living in Toronto is relatively high compared to other cities in Canada
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (EST) with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement allows for a better work-life balance and caters to employees' preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the team or a panel of Manulife employees
Key Assessment Areas:
- Digital marketing expertise and knowledge of relevant platforms
- Analytical skills and ability to interpret data
- Communication and presentation skills
- Problem-solving skills and strategic mindset
Application Tips:
- Highlight relevant experience and achievements in digital marketing campaigns
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
ATS Keywords: Digital Marketing, Campaign Management, Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Analytical Skills, Communication Skills, Problem Solving, Budget Management, Performance Metrics, Data Analysis, Market Trends, Google Marketing Certification, Technical Expertise, Strategic Thinking
ASSUMPTION: Manulife uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Google Ads
- Facebook Ads
- Instagram Ads
- LinkedIn Campaign Manager
- Google Analytics
- Google Data Studio
- Microsoft Excel
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Fairness
- Excellence
- Accountability
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Customer-focused and results-oriented
Self-Assessment Questions:
- Do you align with Manulife's core values?
- Are you comfortable working in a hybrid environment and collaborating with remote team members?
- Do you have strong analytical skills and the ability to interpret data to inform decision-making?
ASSUMPTION: Manulife values a diverse and inclusive work environment that fosters collaboration and innovation.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously and meeting tight deadlines
- Keeping up with the latest trends and best practices in digital marketing
- Working with a large, global team and navigating different time zones
- Adapting to changes in the marketing landscape and adjusting strategies accordingly
ASSUMPTION: These challenges are common in digital marketing roles and can be overcome with strong organizational skills, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position has a broader scope and requires a more strategic approach to campaign management
- Manulife's global presence offers opportunities to work on international campaigns and gain exposure to diverse markets
- Career progression in this role may lead to management or senior-level positions within the marketing department or other areas of the organization
ASSUMPTION: This role offers unique opportunities for growth and development within a large, established organization.
📝 Sample Projects
- Developing and executing a global digital campaign to promote a new life insurance product
- Analyzing campaign performance data to identify trends and optimize results for a health insurance product
- Collaborating with cross-functional teams to create targeted advertising content for a retirement solutions campaign
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the key priorities for this role in the first 90 days?
- How does Manulife support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does Manulife foster a culture of innovation and continuous improvement?
ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
- Research Manulife and the insurance industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
