📌 Core Information
🔹 Job Title: Digital Performance Marketing Specialist
🔹 Company: Manulife
🔹 Location: Toronto, Ontario
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Implementing and managing search, social, and display advertising campaigns across various platforms
- Analyzing campaign performance and making data-driven optimizations
- Collaborating with cross-functional teams to improve overall marketing results
- Staying up-to-date with market trends and industry best practices
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively in a team environment.
📋 Key Responsibilities
✅ Develop, implement, and manage campaigns across various platforms like Google Ads, Facebook, Instagram, LinkedIn, etc.
✅ Apply historical data and market trends to predict future campaign performance and improve results
✅ Improve the distribution of the budget across different campaigns to increase return on investment
✅ Continuously analyze campaign performance and make data-driven optimizations to improve results
✅ Prioritize key performance indicators such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA)
ASSUMPTION: The role involves a significant amount of data analysis and optimization, as well as strong project management skills to manage multiple campaigns simultaneously.
🎯 Required Qualifications
Education: Degree or equivalent experience in Marketing or Business
Experience: 3-5 years of valid enterprise experience with SA360, Google Ads, Meta Ads, LinkedIn Campaign Manager
Required Skills:
- Technical expertise in Google Ads, Meta Ads, and LinkedIn Campaign Manager
- Strong analytical skills
- Excellent communication skills
- Ability to collaborate effectively with cross-functional teams
- Proficient in Microsoft Office Suite
Preferred Skills:
- Google Marketing Certification
- Experience with marketing automation tools
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in data analysis tools like Google Analytics or similar platforms is highly recommended for this role.
💰 Compensation & Benefits
Salary Range: $61,350.00 CAD - $102,250.00 CAD
Benefits:
- Health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage
- Adoption/surrogacy and wellness benefits, and employee/family assistance plans
- Retirement savings plans (including pension and a global share ownership plan with employer matching contributions)
- Generous paid time off program, including holidays, vacation, personal, and sick days
- Full range of statutory leaves of absence
Working Hours: 40 hours per week, with flexible work arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Toronto area. Actual salary may vary based on local market conditions and individual qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 10,001+ employees
Founded: 1887 (as a life insurance company)
Company Description:
- Manulife is a leading international financial services group that helps people make their decisions easier and lives better
- The company operates as Manulife across Canada, Asia, and Europe, and primarily as John Hancock in the United States
- Manulife has over 40,000 employees, over 116,000 agents serving ~34 million customers worldwide, and over $1.3 trillion in assets under management and administration
Company Specialties:
- Life insurance
- Health insurance
- Retirement solutions
- Asset management
Company Website: www.manulife.com
ASSUMPTION: Manulife is a large, established company with a global presence, offering a wide range of financial services and products.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports to the Senior Marketing Manager
Work Arrangement: Hybrid (a mix of on-site and remote work)
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions
- Opportunities to work on diverse campaigns and gain experience across various marketing channels
- Access to professional development and training opportunities
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 200 Bloor St E, Toronto, Ontario M4W 1E6, Canada
Geographic Context:
- Toronto is a multicultural city with a vibrant business environment
- The office is located in the heart of downtown Toronto, with easy access to public transportation and amenities
- The city offers a high cost of living compared to other Canadian cities but has a strong job market and diverse cultural scene
Work Schedule: Standard business hours, with flexibility for remote work
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the senior marketing manager
Key Assessment Areas:
- Campaign management and optimization skills
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with Manulife's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of digital marketing trends and best practices
- Showcase your ability to analyze data and make data-driven decisions
ATS Keywords: Digital Marketing, Performance Marketing, Google Ads, Facebook Ads, Instagram Ads, LinkedIn Campaign Manager, Analytical Skills, Communication Skills, Collaboration, Budget Management, Campaign Management, Customer Engagement, Problem Solving, Market Trends, Continuous Improvement, Key Performance Indicators
ASSUMPTION: Manulife uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads (Facebook, Instagram)
- LinkedIn Campaign Manager
- Microsoft Office Suite
- Google Analytics (preferred)
ASSUMPTION: Familiarity with additional marketing automation tools and data analysis platforms may be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Put customers first
- Act with integrity
- Collaborate with purpose
- Deliver results
- Embrace change
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to change
- Results-focused and goal-oriented
Self-Assessment Questions:
- How do you prioritize and manage multiple campaigns simultaneously?
- Can you provide an example of a time when you analyzed campaign data to make strategic optimizations?
- How do you collaborate effectively with cross-functional teams to improve overall marketing results?
ASSUMPTION: Manulife values candidates who are strong problem solvers, effective communicators, and able to work well in a team environment.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously may be challenging for less experienced candidates
- The role requires a strong understanding of data analysis and optimization, which may be a barrier for candidates without relevant experience
- The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment
- The cost of living in Toronto may be a challenge for candidates relocating from other cities
ASSUMPTION: These challenges can be mitigated by seeking out relevant training and development opportunities, and by carefully considering the work arrangement and cost of living factors before applying.
📈 Similar Roles Comparison
- This role differs from other marketing specialist roles in its focus on performance marketing and data-driven optimization
- Compared to other roles in the insurance industry, this role offers a unique blend of analytical and creative responsibilities
- Career progression in this role may lead to senior marketing roles or management positions within the marketing department or the broader organization
ASSUMPTION: This role offers a unique blend of analytical and creative responsibilities, making it an attractive opportunity for candidates interested in performance marketing and data-driven optimization.
📝 Sample Projects
- Developing and implementing a targeted Facebook ad campaign to increase brand awareness among a specific demographic
- Analyzing Google Ads performance data to optimize keyword targeting and improve click-through rates
- Collaborating with the content team to create engaging LinkedIn ad copy that drives conversions
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role contribute to the overall marketing strategy and objectives of the company?
- What opportunities are there for professional development and growth within this role and the broader organization?
- How does Manulife support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those initiatives?
ASSUMPTION: Asking these questions can help you better understand the role, the team, and the company culture, allowing you to make a more informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past campaign management and optimization work to showcase during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
