📌 Core Information
🔹 Job Title: Digital & Performance Marketing Specialist
🔹 Company: Absolute Software
🔹 Location: United States
🔹 Job Type: Regular Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-27
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital marketing campaign strategies across multiple channels
- Optimizing campaign outcomes and maximizing ROI
- Managing and optimizing paid advertising campaigns across various platforms
- Analyzing and reporting on campaign performance and metrics
- Collaborating with cross-functional teams to align digital campaigns with business goals
ASSUMPTION: This role requires a strong balance of creative and analytical skills, with a focus on driving results through data-driven decision making.
📋 Key Responsibilities
✅ Develop and execute digital marketing campaign strategies across multiple channels, including email, ads, and website chat bot
✅ Optimize campaign outcomes by improving channel performance and maximizing ROI
✅ Plan, execute, and optimize paid advertising campaigns across Google Ads, LinkedIn, and other digital platforms to drive qualified leads and maximize ROI
✅ Monitor and analyze landing page performance, A/B test creative assets, ad copy, and campaign targeting to improve conversion rates
✅ Track and manage performance marketing budgets, ensuring efficient allocation across channels and campaigns
✅ Create regular reporting showcasing campaign performance, insights, and recommendations, including detailed performance marketing metrics such as CPL, CPA, ROAS, and attribution analysis
✅ Build comprehensive dashboards and reports that track the full customer journey from initial touchpoint through conversion, providing actionable insights to stakeholders
✅ Conduct deep-dive analysis on campaign performance data to identify trends, opportunities, and areas for improvement across all marketing channels
✅ Set-up and produce webinars, ensuring reporting data is properly imported into systems for follow-up/lead nurturing
✅ Stay updated on digital marketing trends, tools, and best practices
✅ Collaborate with the marketing team to align digital campaigns with the company's brand and business goals
✅ Contribute to a positive and collaborative environment that encourages information sharing, team-based success, and a strong focus on results
✅ Protect the security and privacy of Absolute and its customers
ASSUMPTION: This role requires a high degree of independence and self-motivation, with the ability to manage multiple projects and deadlines effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in marketing with demonstrated experience in performance marketing and paid advertising
Required Skills:
- Proven track record of managing and optimizing paid campaigns with measurable results
- Strong analytical skills with experience using analytics platforms (Google Analytics, platform-specific reporting tools, etc.)
- Proficiency in creating reports and dashboards that clearly communicate performance metrics and ROI to various stakeholders
- Highly adaptable to changing priorities
- Comfortable presenting campaign performance data and insights to cross-functional teams and senior leadership
- Strong organizational and project management skills, with the ability to prioritize tasks effectively in a deadline-driven environment
- Excellent interpersonal skills and the ability to collaborate with cross-functional teams
Preferred Skills:
- Technology industry experience, with preference given to security industry knowledge
- Familiarity with B2B sales funnels and the ability to map content to the partner journey
- Familiarity with digital marketing tools such as Marketo, Salesforce, Drift, LinkedIn, Google Ads, Demandbase
- Experience with business intelligence tools (Tableau, Power BI, Looker) for advanced reporting
- Google Ads and/or Facebook Blueprint certifications
- Experience with marketing attribution modeling and multi-touch attribution analysis
ASSUMPTION: Candidates with experience in the technology or security industry, as well as those with relevant certifications, may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a role of this level and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and holidays
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. Actual compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Absolute Software is a leader in enterprise cyber resilience, providing a self-healing Zero Trust platform that ensures maximum security and uncompromised productivity for distributed workforces.
Company Size: Absolute Software has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Absolute Software was founded in 1993 and is headquartered in Seattle, Washington, with international offices in Vancouver - BC, Austin - TX, Boulder - CO, Ankeny – IA, Reading - UK, and Ho Chi Minh City – Vietnam.
Company Description:
- Absolute Security accelerates customers’ shift to work-from-anywhere through the industry’s first self-healing Zero Trust platform
- Ensures maximum security and uncompromised productivity for distributed workforces
- Embedded in more than half a billion devices, offering a permanent digital connection that intelligently and dynamically applies visibility, control, and self-healing capabilities
Company Specialties:
- Endpoint Security
- Endpoint Visibility
- Self-healing Endpoint
- Data Risk Management
- IT Asset Management
- Enterprise Resiliency
- Persistence
- Cybersecurity
- Cyber Resilience
Company Website: www.absolute.com
ASSUMPTION: Absolute Software's focus on enterprise cyber resilience and work-from-anywhere solutions makes it an attractive employer for candidates interested in the technology and security industries.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring 2-5 years of experience in marketing with a focus on performance marketing and paid advertising.
Reporting Structure: The Digital & Performance Marketing Specialist will report directly to the Marketing Manager or a similar role within the marketing department.
Work Arrangement: This role is on-site or hybrid, with the possibility of remote work depending on the company's policies and the candidate's location.
Growth Opportunities:
- Advancement to a senior marketing role within the company
- Expansion of responsibilities to include management of a team or multiple campaigns
- Career transition to a related field, such as product marketing or market research
ASSUMPTION: Absolute Software's mid-sized company environment provides opportunities for career growth and development within the marketing department and across the organization.
🌍 Location & Work Environment
Office Type: Absolute Software's headquarters is located in Seattle, Washington, with international offices in various locations. The office type may vary depending on the specific location.
Office Location(s): 1505 Westlake Ave N. Suite 500, Seattle, Washington 98109, US (headquarters); 11401 Century Oaks Ter Ste 430, Austin, TX 78758, US; Abbey Gate, 57-75 Kings Road, Reading, Berkshire RG1 3AB, GB; 3F - 46 Bach Dang, Tan Binh District, Ho Chi Minh City, VN; 980 Howe St, Vancouver, British Columbia V6Z 0C8, CA
Geographic Context:
- Seattle, Washington: A major tech hub with a thriving startup scene and a high cost of living
- Austin, Texas: A growing tech market with a lower cost of living compared to Seattle
- Reading, UK: A mid-sized city with a mix of tech and traditional industries
- Ho Chi Minh City, Vietnam: A rapidly growing tech hub with a lower cost of living compared to Western cities
- Vancouver, BC: A multicultural city with a strong tech industry and a high quality of life
Work Schedule: The work schedule for this role is typically Monday through Friday, with the possibility of flexible hours or remote work depending on the company's policies and the candidate's location.
ASSUMPTION: Absolute Software's international offices provide opportunities for candidates interested in working in diverse cultural environments and experiencing different work environments.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screen with the hiring manager or a member of the HR team
- In-depth behavioral and technical interview with the marketing team
- Final interview with the marketing manager or a senior member of the marketing team
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and campaign development
- Data analysis and reporting skills
- Communication and presentation skills
- Problem-solving and critical thinking
- Cultural fit and alignment with Absolute Software's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Showcase your ability to analyze data and make data-driven decisions in your previous roles
- Demonstrate your understanding of Absolute Software's products and services, as well as the company's mission and values
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively in a team environment
ATS Keywords: Digital Marketing, Performance Marketing, Campaign Development, Campaign Optimization, Paid Advertising, Google Ads, LinkedIn Ads, Data Analysis, Reporting, Marketing Analytics, Marketing Strategy, Marketing Campaigns, Marketing Manager, Marketing Team
ASSUMPTION: Absolute Software's hiring process is designed to assess the candidate's technical skills, cultural fit, and ability to contribute to the company's mission and values.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Drift
- LinkedIn
- Google Ads
- Demandbase
- Tableau
- Power BI
- Looker
- Google Analytics
ASSUMPTION: Absolute Software's use of industry-standard marketing tools and platforms allows candidates with relevant experience to quickly integrate into the company's tech stack.
👔 Cultural Fit Considerations
Company Values:
- Resilient: Absolute Software's employees are resilient and passionate about securing the Work from Anywhere era
- Customer-focused: The company prioritizes the needs and satisfaction of its customers
- Innovative: Absolute Software encourages creativity and continuous improvement in all aspects of its business
- Collaborative: The company fosters a culture of teamwork and mutual support among its employees
Work Style:
- Fast-paced: Absolute Software operates in a dynamic and fast-changing industry, requiring employees to adapt quickly to new challenges and opportunities
- Data-driven: The company relies on data and analytics to inform decision-making and drive business growth
- Cross-functional: Absolute Software's employees work collaboratively across departments to achieve common goals
- Results-oriented: The company prioritizes outcomes and measurable impact in all aspects of its business
Self-Assessment Questions:
- How do you stay resilient in the face of challenges and setbacks?
- Can you provide an example of a time when you used data to drive a marketing decision or improve campaign performance?
- How do you approach working collaboratively with cross-functional teams to achieve common goals?
- How do you prioritize tasks and manage your time effectively in a fast-paced, deadline-driven environment?
ASSUMPTION: Absolute Software's cultural values and work style require candidates who are adaptable, data-driven, and results-oriented, with strong communication and collaboration skills.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines simultaneously
- Keeping up with the latest trends and best practices in digital marketing
- Working effectively in a fast-paced, dynamic industry
- Collaborating with cross-functional teams and stakeholders to align digital campaigns with business goals
- Protecting the security and privacy of Absolute and its customers
ASSUMPTION: Absolute Software's fast-paced and dynamic industry, as well as its focus on protecting customer data, presents unique challenges for candidates in this role.
📈 Similar Roles Comparison
- Digital Marketing Manager: Responsible for developing and executing digital marketing strategies across multiple channels, with a focus on driving results and maximizing ROI. This role may require more strategic planning and team management than the Digital & Performance Marketing Specialist role.
- Performance Marketing Manager: Focuses on optimizing paid advertising campaigns and maximizing ROI, with a strong emphasis on data analysis and reporting. This role may require more advanced analytics skills and a deeper understanding of marketing attribution modeling than the Digital & Performance Marketing Specialist role.
- Senior Marketing Manager: Oversees the marketing department and is responsible for developing and executing marketing strategies that drive business growth. This role requires more strategic planning, team management, and budget allocation than the Digital & Performance Marketing Specialist role.
ASSUMPTION: Absolute Software's Digital & Performance Marketing Specialist role is a mid-level position that requires a balance of strategic planning, tactical execution, and data-driven decision making.
📝 Sample Projects
- Developing and executing a multi-channel digital marketing campaign to launch a new product or service
- Optimizing paid advertising campaigns to improve conversion rates and maximize ROI
- Analyzing campaign performance data to identify trends, opportunities, and areas for improvement
- Creating comprehensive dashboards and reports that track the full customer journey and provide actionable insights to stakeholders
- Collaborating with cross-functional teams to align digital campaigns with business goals and ensure consistent branding across all marketing channels
ASSUMPTION: Absolute Software's Digital & Performance Marketing Specialist role involves a wide range of projects, from campaign development and optimization to data analysis and reporting, requiring candidates with a diverse skill set and strong problem-solving skills.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to digital marketing and how this role fits into the broader marketing strategy?
- How does the company measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important?
- Can you provide an example of a time when the company had to pivot or adjust its marketing strategy due to changing market conditions or customer feedback?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: Absolute Software's interview process is designed to assess the candidate's technical skills, cultural fit, and ability to contribute to the company's mission and values, as well as their understanding of the role and the company's marketing strategy.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on data-driven decision making and campaign optimization
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively in a team environment
- Research Absolute Software's products, services, and mission to demonstrate your understanding of the company and its goals
- Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
